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Why bright minds from across the world are choosing to live in Stockholm

If the world is your oyster, where do you choose to go and why? Today, many talented people decide by looking firstly for a city that fits their lifestyle – and then for the right job opportunities.

Why bright minds from across the world are choosing to live in Stockholm
Photo: Anna Hugosson/mediabank.visitstockholm.com

When it comes to achieving this balance, Stockholm offers a rare combination: it’s a global tech and start-up hub, a leader in sustainability, and big enough to make an international impact while remaining highly livable.

The Local spoke with two talented international residents – one with a family and one single – about why they’ve chosen to make the Swedish capital their long-term home.

Thinking of making a move? Check out Invest Stockholm’s Talent Guide and Entrepreneur’s Guide

‘It’s small enough to get to know key players’ 

Martin Hennig is a senior digital transformation consultant for Stockholm-based NoA Connect. He lives with his wife and two children in Vaxholm – the picturesque, self-proclaimed capital of the Stockholm archipelago, from which the city centre is under an hour away by boat.

But he and his family could so easily be living a very different life. German-born Hennig previously lived in Dublin, briefly in London, and in Connecticut in the US, which he and his American wife Laureen left behind for Stockholm three years ago. 

“We chose Stockholm despite knowing we’d earn less money here,” he says. “We did not know the language – we’re still learning. We have no family ties to Sweden. And my wife had never set foot on Swedish soil before moving here.” 

Even by the standards of today’s mobile skilled workers, it would seem a brave move to have made. “We have no regrets and we’re happy with our decision,” he continues. “Our work-life balance was rather miserable, so while my wife’s family in the US did not love the idea of us moving, they supported our decision in the end.

“Stockholm is a really interesting spot with lots of entrepreneurs, innovation and internationally significant companies in fintech, gaming and so on. It’s also small enough to get to know key players in a short matter of time.”

Photo: Martin Hennig and his wife Laureen in Vaxholm.

‘We literally googled “best places to raise families”’

So, how did this all come about? Hennig’s only previous experience of Stockholm was on a brief Erasmus exchange programme in 2004. “I thought the city was gorgeous and felt very safe,” he says. When he and his wife began to imagine a different life, these positive memories came flooding back – after a little technological prompt.

“We literally googled ‘best places to raise families’ and Sweden was in the top results,” says Hennig. “I remembered how nice Stockholm is. We started looking for work via LinkedIn and realised that many jobs in our field don’t require you to speak Swedish.”

His wife, a business analyst, soon had an attractive offer. They decided to go for it and had just 12 weeks to sort out the move, with Hennig finding his job later that year. The couple are convinced Google put them on the right track – for family and much more.

Their first child was born in 2015 in the US – where there’s no national statutory parental leave and the little you do get varies across states. Hennig says his wife was only entitled to six weeks of ‘short-term disability’ benefits, while as a father he got no parental leave.

Their second child was born after their move to Stockholm. “Needless to say that experience was completely different,” says Hennig – not least in terms of the generous parental leave and low childcare costs. “Our priority was a family-friendly society, a safe place that’s liberal, progressive, social. We love our community and we like our work and career outlook too. Home is a bit of a difficult concept for me – but this feels like home.”

Want to work in a global tech hub that values quality of life? Find out more about Stockholm

‘I was aware of the great energy in digital innovation’

Growing up as a digital native in the US, Erik Cativo knew from his mid-teens that Stockholm was a centre for cutting-edge technology. The invention of bluetooth at Ericsson’s Stockholm offices and early adoption of peer-to-peer file sharing both earned his attention. “I knew there was great energy in digital innovation in Stockholm,” he says.

Fast-forward to today and Cativo works at Ericsson in Stockholm himself as a senior UX designer. In September, he took a 28 percent pay cut to leave Washington DC for his new home. 

“I believe in the Nordic model,” says Cativo. “Salaries in US tech are high – but it comes at a price. To get the qualifications I needed, I took on US$40,000 in debt at four percent interest.” He could be paying off the cost for decades, he says.

So, what about the innovation that first made him aware of Stockholm? “I pay my rent digitally with Bank ID, I make payments with Swish – it really is a digitally advanced society,” he says. 

Photo: Erik Cativo in Stockholm

Cativo is an example of the highly talented people that a recent report on talent from Invest Stockholm says “call the shots” on who they work with and where. In a “hyper-connected” world, location still matters; the report cites evidence that “two thirds of highly talented individuals choose the city before they choose the company or the job”.

‘I found it easier to get by with English in Stockholm’

Cativo visited Barcelona, Berlin and Paris in 2017 while studying in Scotland. But after he returned to the US, it was Stockholm that stood out as the place he most wanted to return to.

“There was something about Stockholm that felt very interesting to me,” he says. When he decided to look for new job opportunities, he ignored headhunters in the US and the appeal of Berlin to focus purely on Sweden.

“I found it easier to get by with English in Stockholm,” he says. “The level of English proficiency in Berlin didn’t seem to be as high as here.”

He visited several Swedish cities and soon realised that Stockholm was the natural fit for his talent. His appreciation of his new home extends far beyond its tech scene, however.

“Stockholm is incredibly beautiful,” he says. “They do a great job of balancing modern design with older architectural styles. I’m also in awe of how quick and easy it is to get around – by foot, by bus or on the tunnelbana (subway). I can get across the entire city in 20 minutes.”

Cativo was also attracted by the potential for a relatively quick path to citizenship, which you can apply after five years in Sweden. “I believe that long-term I’ll have a better life here,” he says. “For myself and my future children.”

Looking for new opportunities and a better quality of life? Click here to find out more about moving to Stockholm – and follow these links for Stockholm’s Talent Guide and Entrepreneur’s Guide

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READER INSIGHTS

How to find a job in Sweden: Five tips from those who’ve been there, done that

The Swedish job market poses unique challenges for newcomers. The Local's readers share their best tips for cracking the career code.

How to find a job in Sweden: Five tips from those who've been there, done that

Network, network, network!

A statistic that often gets tossed around is that seven out of ten jobs in Sweden are obtained through personal connections, and there’s no doubt that a good network is crucial to your job hunt, making the labour market extra challenging for newcomers to the country.

In fact, networking was the main tip mentioned by The Local’s readers.

“The job market is quite hot in Sweden, and talent is in short supply. People hiring do not have a lot of time to find the right talent, and tips from friends, colleagues and former colleagues are the way to first, find out organisations are hiring, and secondly, get your CV on the short list,” said Kyle, a Canadian reader who works in innovation management in Gothenburg.

“If you are going for a major employer like Volvo, network gets you in the door, as HR does not have much to do with hiring… the hiring managers do all of it and have no time, due to the insane number of consensus meetings. If you are looking for smaller organisations, they have even less time to find people, and networking is their primary way to find talent,” he added.

NETWORKING IN SWEDEN:

Some of the networking tips readers mentioned were going to job fairs, getting an internship to help you establish connections in your preferred field, joining clubs (this could be anything from your local gardening association to meetups for coders, but focus on clubs that may be popular among people working in your chosen field), and drawing on your organic network of friends, neighbours and others.

Don’t neglect the groundwork

The saying “dress for the job you want, not the job you have” is getting worn out (and people may look at you funny if you turn up to interviews in a Batman suit), but there’s truth to the notion of making sure you know what you want – and preparing for it.

In other words, don’t wait for a job ad to appear before you start to customise your CV and figure out what skill set you need. Create your CV now so that you’re ready to tweak it to your dream job – you could even have a general look at job ads in your field to see what requirements are needed. And don’t forget to spruce up your LinkedIn profile so that it fits with your career goals.

“I believe that several factors contribute to successfully landing a desirable job in Sweden. It’s essential to prepare to meet the requirements beyond just having a university degree. Many individuals realise these requirements only after completing their studies when they start searching for a job, which can be too late,” said Adnan Aslam from Pakistan, who works as a food inspector.

“I recommend identifying the job advertisements for positions you aspire to hold in the future and then preparing for those requirements during your studies. For me, acquiring a basic level of proficiency in the Swedish language and obtaining a Swedish driving licence were crucial. I pursued these goals during my studies and was able to secure a desirable job before graduating,” he added.

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Felipe Cabral even has a GPT assistant trained on his own CVs and old cover letters, and said the set-up only takes ten minutes if you already have your documents. “With that in place, you can give instructions like: Read this job description and create a tailored version of my CV and letter for it. (…) Remember to always review and ask it not to create data aside from your documents.”

Be flexible and ready to adapt

Moving to a new place inevitably means having to learn not just the practicalities such as how to write a CV or which websites to use to look for job openings, but also learning how to navigate a new culture with all its unspoken expectations.

Swedish workplaces are generally less hierarchical than many other countries, but that doesn’t mean you can say whatever you want whenever you want without anyone raising an eyebrow. Swedes are usually direct, but be careful of being too abrasive or boastful: raising your voice, even during a spirited argument, or banging your own drum to show off your skills may not go down well.

“Talk, deliberate, complain like a Swede and you’ll come across like you know what the job entails, so your trustworthiness increases,” said an Indian data analyst who preferred to remain anonymous.

“Office politics are just as strong in Sweden as anywhere else. The flat hierarchy is deceiving as social hierarchy is enforced quite a bit in that lack of formal hierarchy. Take your time in learning these dynamics wherever you work before revealing your talent and capabilities. Expect those internal politics to happen, and they won’t hurt so much when they do,” said Kyle, the Canadian reader in Gothenburg.

This article about Swedish office politics may be useful.

Stay true to yourself

Adapting to your surroundings is one thing. Completely changing who you are is another.

For one thing, your happiness is as important as your career progression, and for another, your foreignness need not be an impediment: it’s also a skill that sets you apart from the rest. It means you have unique experience, and also, in the right setting, provides an opportunity to sometimes violate those social rules we mentioned above, because people assume you will, anyway.

“Trust is key. Build trust in your network, work with integrity. It’s OK to violate jantelagen if you are maintaining integrity. Sometimes your outsider and more honest/open opinion will burn bridges, especially those that may feel threatened by talent. But it will build trust with other colleagues who see it as brave and more trustworthy to work with,” said Kyle from Canada.

Hunker down for the long haul

We don’t want to scare you, because there are plenty of examples of people who quickly find their dream job in Sweden and settle into their new workplace, enjoying perks such as long summer holidays, generous parental leave and the famous work-life balance.

But if you do find it tougher than you expected: know that you’re not alone.

Several readers who responded to the survey said they were still trying to find a job in Sweden.

“I found jobs all over Europe but not here. They say they have a lack of experienced senior engineers but the don’t seem to be doing much to solve this,” said a Brazilian in Gothenburg.

A reader from Bangladesh said she was “at a loss” as to how to make a career change from her current AI role in Stockholm, despite many years of experience as an IT project manager.

“Over the past 18 months, I’ve submitted over 600 applications to various organisations. Unfortunately, despite being overqualified for some positions, I’ve faced rejections at every turn, from both large and small companies. The job market here, especially for foreign-born women, feels overwhelmingly challenging,” she said, adding that the struggle had impacted her mental health.

The Local has on several occasions reported on foreign residents’ struggle to get a foot on the Swedish job ladder, with many facing hurdles such as employers’ unfamiliarity with international degrees, discrimination, or a lack of network that can provide paths into a company.

So during the job hunt, don’t forget to care for yourself. Share your concerns with fellow job-seekers, ask for help and join networking groups – this is good not just for creating new contacts, but also in terms of your social well-being and meeting people who are in a similar situation.

And finally, as one British reader in Stockholm advised, keep looking: “Be open-minded with the opportunities that present themselves. It isn’t an easy market to enter and doesn’t feel inclusive.” But he added, “don’t give up”.

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