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OPINION AND ANALYSIS

OPINION: Are Swedish reporters lousy at asking follow-up questions?

Swedish journalist Lisa Bjurwald wonders if a historic lack of social skills has led to a reluctance among her fellow reporters to hold power to account.

OPINION: Are Swedish reporters lousy at asking follow-up questions?
Are journalists asking enough follow-up questions at press conferences? Photo: Ali Lorestani/TT

Picture your everday press conference. A politician or representative finishes his or her presentation, then it's question time. “Will you investigative why this or that thing happened?” a reporter asks. “No, that's not on the cards,” the person at the podium replies firmly. Without a “why not?”, the issue is dead and buried. You could have a million issues simmering below the surface, but no one will ever know.

Whether the topic is face masks or lockdowns, journalists' approach to the Swedish Public Health Agency's now more than 100 press conferences about Covid-19 has sparked an interesting debate in Swedish media circles about whether, as some would have it, our reporters are lousy at asking follow-up questions.

Far from being an internal industry discussion, this is one of the most crucial aspects of journalism, not just for reporters but for every citizen out there: the ability of the media to hold those in power to account.

The problem, some claim, is the new breed of Swedish journalists. Brought up in newsrooms where screens show (in real-time!) how many clicks each article gets, rather than in the slow, methodical reporting climate of Bernstein & Woodward, they're failing to do their job properly.

Others blame the financial crisis of today's media. When every reporter has to be able to cover every subject, as opposed to yesterday's specialised writers, it's no wonder they're not knowledgeable enough to ask more than the most basic of questions. There's no time to delve deeper; you just file away, then it's on to the next story.


A queue of reporters lined up to talk to state epidemiologist Anders Tegnell at a Covid-19 press conference. Photo: Ali Lorestani/TT

Another explanation is that as confrontations get increasingly rare, soon perhaps the exclusive domain of investigative reporters (a diminishing group in itself due to cut-backs), journalists have begun to squirm at the thought of being a pain in the you-know-what. There's a parallel here to today's TikTok teens, brought up with less physical contacts than previous generations and flustered when thrown into real-life dating.

But media shyness has other, far-reaching effects. Allowing the polished or even skewed world-view of heads of government, company leaders and so on to take hold chips away at democracy, one unchallenged quote at a time.

The truth is likely to be a combination of all the above explanations, and I'd like to introduce an additional one: Swedishness. Fear of conflict, fear of authority, fear of being a party pooper – I believe several Swedish traits are on display here. And let's not forget the oppressive Law of Jante, which surely is at play too: “Don't try to rise above your station, don't think you're anything special”. A lowly reporter cannot know more than a renowned scientist, a parent more than a teacher, a black law student more than an aggressive police officer.


Does the Swedish climate encourage silence? Photo: Naina Helén Jåma/TT

Historically, chattiness has been discouraged in our sparsely populated nation. You kept to yourself because a) there wasn't anyone else around, or b) you did meet up with other people, but solely to do business or errands in a brisk and efficient manner (the cold, remember) – then made your way back home. Alone. Once our country started growing, the habit of only speaking when necessary had evolved into a national trait.

What does it mean to be unable to, or uninterested in, keeping up an engaging conversation? A social skill rated so highly in the rest of the world? I think one tangible effect is a fear of asking straight-forward questions – and to be at the receiving end of them. Last week, I interviewed Swedish parents whose whistleblowing (or in some cases, simply voicing critical opinions) has resulted in schools, employers and authorities filing fake complaints with social services against them as acts of revenge. The story resonated with me on a personal level. At parental meetings, I'm often the only one asking, “why is that? Why can't the kids have this or that?”.

Being a lousy conversationalist renders you with less interesting social interactions than a more inquisitive individual. You'll learn less of the world and of other humans. Your horizons will stay static. But let's not forget the more serious consequences of a climate that encourages silence. As an expat in Sweden, you can help lead the way to a chattier, more open society. Don't give up on us if we're a bit slow at first. We'll pick up speed, and we secretly love that you keep us on our toes. Let's talk more, disagree more, ask more questions? Starting today.

Lisa Bjurwald is a Swedish journalist and author covering current affairs, culture and politics since the mid-1990s. Her latest work BB-krisen, on the Swedish maternity care crisis, was dubbed Best reportage book of 2019 by Aftonbladet daily newspaper. She is also an external columnist for The Local – read her columns here. Do you agree or disagree? Share your thoughts in the comments below.

Member comments

  1. Ah, but that’s why we need your help to change! So sorry you’ve been given the Icy Swede treatment 🙁 Warm regards, Lisa B.

  2. I am SO glad you wrote this Lisa, thank you!! As a former journalist myself, I have been really surprised at how the Swedish media seems very…accepting of the answers they are given. I am not asking for News Corp style “gotcha” journalism (not that I consider that journalism) but a bit more incisive questioning and critical analysis would be very welcome.

    Having said that, being critical or “chattier” can be socially dangerous, especially as foreigners. But the main thing is it makes you feel very isolated and removed from Swedish culture, which I guess in some ways we are. The “åsiktskorridor” is real.

  3. I live in California, so here is American view.
    I am very disappointed with USA reporters who just pass on what our politicians say. I am pleasantly surprised with BBC reporters who do not let interviewee’s get away with lying.

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FOOD AND DRINK

OPINION: Are tips in Sweden becoming the norm?

Should you tip in Sweden? Habits are changing fast thanks to new technology and a hard-pressed restaurant trade, writes James Savage.

OPINION: Are tips in Sweden becoming the norm?

The Local’s guide to tipping in Sweden is clear: tip for good service if you want to, but don’t feel the pressure: where servers in the US, for instance, rely on tips to live, waiters in Sweden have collectively bargained salaries with long vacations and generous benefits. 

But there are signs that this is changing, and the change is being accelerated by card machines. Now, many machines offer three preset gratuity percentages, usually starting with five percent and going up to fifteen or twenty. Previously they just asked the customer to fill in the total amount they wanted to pay.

This subtle change to a user interface sends a not-so-subtle message to customers: that tipping is expected and that most people are probably doing it. The button for not tipping is either a large-lettered ‘No Tip’ or a more subtle ‘Fortsätt’ or ‘Continue’ (it turns out you can continue without selecting a tip amount, but it’s not immediately clear to the user). 

I’ll confess, when I was first presented with this I was mildly irked: I usually tip if I’ve had table service, but waiting staff are treated as professionals and paid properly, guaranteed by deals with unions; menu prices are correspondingly high. The tip was a genuine token of appreciation.

But when I tweeted something to this effect (a tweet that went strangely viral), the responses I got made me think. Many people pointed out that the restaurant trade in Sweden is under enormous pressure, with rising costs, the after-effects of Covid and difficulties recruiting. And as Sweden has become more cosmopolitain, adding ten percent to the bill comes naturally to many.

Boulebar, a restaurant and bar chain with branches around Sweden and Denmark, had a longstanding policy of not accepting tips at all, reasoning that they were outdated and put diners in an uncomfortable position. But in 2021 CEO Henrik Kruse decided to change tack:

“It was a purely financial decision. We were under pressure due to Covid, and we had to keep wages down, so bringing back tips was the solution,” he said, adding that he has a collective agreement and staff also get a union bargained salary, before tips.

Yet for Kruse the new machines, with their pre-set tipping percentages, take things too far:

“We don’t use it, because it makes it even clearer that you’re asking for money. The guest should feel free not to tip. It’s more important for us that the guest feels free to tell people they’re satisfied.”

But for those restaurants that have adopted the new interfaces, the effect has been dramatic. Card processing company Kassacentralen, which was one of the first to launch this feature in Sweden, told Svenska Dagbladet this week that the feature had led to tips for the average establishment doubling, with some places seeing them rise six-fold.

Even unions are relaxed about tipping these days, perhaps understanding that they’re a significant extra income for their members. Union representatives have often in the past spoken out against tipping, arguing that the practice is demeaning to staff and that tips were spread unevenly, with staff in cafés or fast food joints getting nothing at all. But when I called the Swedish Hotel and Restaurant Union (HRF), a spokesman said that the union had no view on the practice, and it was a matter for staff, business owners and customers to decide.

So is tipping now expected in Sweden? The old advice probably still stands; waiters are still not as reliant on tips as staff in many other countries, so a lavish tip is not necessary. But as Swedes start to tip more generously, you might stick out if you leave nothing at all.

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