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Easyjet apologises for advertising southern Italian region’s ‘mafia activity and earthquakes’

Get a taste of real Italy by bunking down in mafia land, the ad said. But Easyjet's bid to pitch Calabria backfired, and the company was forced to apologise on Tuesday.

Easyjet apologises for advertising southern Italian region's 'mafia activity and earthquakes'
The seaside town of Tropea in Calabria. Photo: sea_and_sunset/Unsplash

“For an authentic taste of Italian life, there's nothing better than Calabria,” the Italian-language advert on the British airline's website said. “The region suffers from a distinct lack of tourists because of its history of mafia activity and earthquakes”.

Easyjet said the region in Italy's southern tip, famous for its coastline, rich history and culture, suffered from “the lack of iconic cities such as Rome and Venice capable of attracting the Instagram crowd”.

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Italy's minister for the south Peppe Provenzano on Tuesday demanded Easyjet “apologise to Calabria and Italy”, with Calabrian senator Ernesto Magorno shouting: “Shame on you Easyjet! Calabria is a wonderful land with exceptional people.”

The region's head, Jole Santelli, slammed the “pseudo-marketing operation” as “aggressive, short-sighted and with a clear racist undercurrent”.

Easyjet apologised, saying it had only wanted to point out that Calabria was undervalued by foreign tourists, and would remove the offending advert as well as launching an internal investigation, Italian dailies said.

“Calabria is a very important land for us, which we love and have always promoted with numerous flights to Lamezia Terme,” it insisted.

While Calabria may not be as well known overseas as other parts of southern Italy, the region attracts a healthy number of Italian tourists each summer with its spectacular rocky coastline and hyper-blue waters.

It's also one of the best places in Italy to find traces of the Ancient Greeks who settled in southern Italy before the Roman Empire, including two priceless bronzes discovered by a local diver after centuries underwater and now housed at the impressive National Archaeological Museum of Reggio Calabria.


The Riace Bronzes on display in Reggio Calabria. Photo: Vincenzo Pinto/AFP

 

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READER INSIGHTS

‘Painful’ – is Paris Charles de Gaulle airport really that bad?

Following a survey that said Paris Charles de Gaulle airport was the best in Europe, we asked Local readers what they thought...

'Painful' - is Paris Charles de Gaulle airport really that bad?

Recently, Paris Charles de Gaulle was voted the best airport in Europe by passengers.

The 2022 World Airport Awards, based on customer satisfaction surveys between September 2021 and May 2022, listed the best airport on the planet as Doha, while Paris’s main airport came in at number 6 – the highest entry for a European airport – one place above Munich. 

READ ALSO Paris Charles de Gaulle voted best airport in Europe by passengers

Given CDG’s long-standing reputation doesn’t quite match what the World Airport Awards survey said – in 2009 it was rated the second-worst airport in the world, while in 2011 US site CNN judged it “the most hated airport in the world” – we wondered how accurate the survey could be.

So we asked readers of The Local for their opinion on their experience of Europe’s ‘best’ airport. 

Contrary to the World Airport Awards study, users erred towards the negative about the airport. A total 30.8 percent of Local readers – who had travelled through the airport in recent months – thought it was ‘terrible’, while another 33.3 percent agreed that it was ‘not great’ and had ‘some problems’.

But in total 12.8 percent of those who responded to our survey thought the airport was ‘brilliant’, and another 23.1 percent thought it ‘fine’, with ‘no major problems’.

So what are the problems with it?

Signage 

One respondent asked a simple – and obvious – question: “Why are there so many terminal twos?”

Barney Lehrer added: “They should change the terminal number system.”

In fact, signage and directions – not to mention the sheer size of the place – were common complaints, as were onward travel options. 

Christine Charaudeau told us: “The signage is terrible. I’ve often followed signs that led to nowhere. Thankfully, I speak French and am familiar with the airport but for first time travellers … yikes!”

Edwin Walley added that it was, “impossible to get from point A to point B,”  as he described the logistics at the airport as the “worst in the world”.

And James Patterson had a piece of advice taken from another airport. “The signage could be better – they could take a cue from Heathrow in that regard.”

Anthony Schofield said: “Arriving by car/taxi is painful due to congestion and the walk from the skytrain to baggage claim seems interminable.”

Border control

Border control, too, was a cause for complaint. “The wait at the frontière is shameful,” Linda, who preferred to use just her first name, told us. “I waited one and a half hours standing, with a lot of old people.”

Sharon Dubble agreed. She wrote: “The wait time to navigate passport control and customs is abysmal!”

Deborah Mur, too, bemoaned the issue of, “the long, long wait to pass border control in Terminal E, especially at 6am after an overnight flight.”

Beth Van Hulst, meanwhile, pulled no punches with her estimation of border staff and the airport in general. “[It] takes forever to go through immigration, and staff deserve their grumpy reputation. Also, queuing is very unclear and people get blocked because the airport layout is not well designed.”

Jeff VanderWolk highlighted the, “inadequate staffing of immigration counters and security checkpoints”, while Karel Prinsloo had no time for the brusque attitudes among security and border personnel. “Officers at customs are so rude. I once confronted the commander about their terrible behaviour.  His response said it all: ‘We are not here to be nice’. Also the security personnel.”

Connections

One of the most-complained-about aspects is one that is not actually within the airport’s control – public transport connections.  

Mahesh Chaturvedula was just one of those to wonder about integrated travel systems in France, noting problems with the reliability of onward RER rail services, and access to the RER network from the terminal.

The airport is connected to the city via RER B, one of the capital’s notoriously slow and crowded suburban trains. Although there are plans to create a new high-speed service to the airport, this now won’t begin until after the 2024 Olympics.

Sekhar also called for, “more frequent trains from SNCF to different cities across France with respect to the international flight schedules.”

The good news

But it wasn’t all bad news for the airport, 35 percent of survey respondents said the airport had more positives than negatives, while a Twitter poll of local readers came out in favour of Charles de Gaulle.

Conceding that the airport is “too spread out”, Jim Lockard said it, “generally operates well; [and has] decent amenities for food and shopping”.

Declan Murphy was one of a number of respondents to praise the, “good services and hotels in terminals”, while Dean Millar – who last passed through Charles de Gaulle in October – said the, “signage is very good. [It is] easy to find my way around”.

He added: “Considering the size (very large) [of the airport] it is very well done.  So no complaints at all.”

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