SHARE
COPY LINK

YOUTUBE

‘Take On Me’ tops a billion YouTube views: What makes 80s Norwegian hit so enduring?

It’s arguably the biggest success in the history of Norwegian pop, and A-ha’s 1984 pop classic ‘Take On Me’ this week reached a new milestone.

'Take On Me' tops a billion YouTube views: What makes 80s Norwegian hit so enduring?
A-Ha performing in 2015. Photo: AFP

The song combines synthpop with acoustic guitars, keyboards and drums and is indisputably the band’s signature tune and one of the most evocative pop songs of the decade.

That is complemented by a memorable music video which combined live action sequences with black-and-white pencil sketch animated overlays, in what was then an innovative technique called rotoscoping. It won six awards at the 1986 MTV Music Video Awards.

Perhaps the combination of both music and visuals has driven Take On Me into the realms of YouTube royalty. The official video, originally released in 1985, was recently restored and upgraded to 4K resolution to improve visual quality, Warner Music Norway wrote in a press statement.

In any case, A-ha now join a small list of artists with music videos that have tipped the 10-figure mark for total views on the social media website.

While South Korean rapper Psy’s 2012 hit Gangnam Style and Despacito by Luis Fonsi (2017) have famously garnered monstrous numbers of YouTube views, it’s arguably harder for songs which pre-date widespread use of the Internet to rack up those kind of figures.

Take On Me joins two Guns N’ Roses songs (November Rain, Sweet Child o’ Mine), Queen’s Bohemian Rhapsody and Nirvana’s Smells Like Teen Spirit in an elite club of just five songs from the 1970s, 1980s and 1990s with over a billion views.

Numb by Linkin Park was the first pre-YouTube video from the 2000s to reach a billion views.

“Obviously the video is unique and it has some features that stand up and stand the test of time,” he shared. “It’s hand drawn which makes it what it is,” A-ha guitarist Magne Furuholmen told Billboard last year.

“The song also seems to resonate with people across time. It’s just very fortunate to have such a big song in our catalogue,” Furuholmen said.

“We probably spent a few years talking it down, trying to get people to focus on new stuff we’re doing. At this point, certainly speaking for myself, I’m just surprised and proud that the song has done so well and still finds an audience,” he added.

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.

CULTURE

New songs mark sixth anniversary of French star Johnny Hallyday’s death

Fans of the late Johnny Hallyday, "the French Elvis Presley", will be able to commemorate the sixth anniversary of his death with two songs never released before.

New songs mark sixth anniversary of French star Johnny Hallyday's death

Hallyday, blessed with a powerful husky voice and seemingly boundless energy, died in December 2017, aged 74, of lung cancer after a long music and acting career.

After an estimated 110 million records sold during his lifetime – making him one of the world’s best-selling singers -Hallyday’s success has continued unabated beyond his death.

Almost half of his current listeners on Spotify are under the age of 35, according to the streaming service, and a posthumous greatest hits collection of “France’s favourite rock’n’roller”, whose real name was Jean-Philippe Leo
Smet, sold more than half a million copies.

The two new songs, Un cri (A cry) and Grave-moi le coeur (Engrave my heart), are featured on two albums published by different labels which also contain already-known hits in remastered or symphonic versions.

Un cri was written in 2017 by guitarist and producer Maxim Nucci – better known as Yodelice – who worked with Hallyday during the singer’s final years.

At the time Hallyday had just learned that his cancer had returned, and he “felt the need to make music outside the framework of an album,” Yodelice told reporters this week.

Hallyday recorded a demo version of the song, accompanied only by an acoustic blues guitar, but never brought it to full production.

Sensing the fans’ unbroken love for Hallyday, Yodelice decided to finish the job.

He separated the voice track from the guitar which he felt was too tame, and arranged a rockier, full-band accompaniment.

“It felt like I was playing with my buddy,” he said.

The second song, Grave-moi le coeur, is to be published in December under the artistic responsibility of another of the singer’s close collaborators, the arranger Yvan Cassar.

Hallyday recorded the song – a French version of Elvis’s Love Me Tender – with a view to performing it at a 1996 show in Las Vegas.

But in the end he did not play it live, opting instead for the original English-language version, and did not include it in any album.

“This may sound crazy, but the song was on a rehearsal tape that had never been digitalised,” Cassar told AFP.

The new songs are unlikely to be the last of new Hallyday tunes to delight fans, a source with knowledge of his work said. “There’s still a huge mass of recordings out there spanning his whole career,” the source said.

SHOW COMMENTS