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Why has German car production hit a 22-year low?

Carmakers built just 4.7 million cars in Germany in 2019, industry data showed Monday, squeezing production to its lowest level since 1997 as US-China trade tensions sapped vital foreign markets.

Why has German car production hit a 22-year low?
New cars from Mercedes in Alhorn, Lower Saxony in August 2019. Photo: DPA

The powerful VDA carmakers' club said output had tumbled nine percent year-on-year, blaming “weaker international demand” for the fall.

The lower appetite from abroad comes on top of demanding technological change and tighter emissions restrictions complicating life for carmakers — long a pillar of Europe's largest economy.

READ ALSO: Car sector weakness saps industrial jobs in Germany

“The car industry faces a massive transformation,” in 2020, industry expert Stefan Bratzel of the Center for Automotive Management said.

A Mercedes Benz employee at a factory in Bremen. Photo: DPA

With consumer spending buttressing the domestic market even as economic growth slowed, new registrations of cars on German roads booked an increase of five percent, at 3.6 million.

But auto exports from Germany to the rest of the world fell even more sharply than production, tumbling 13 percent to 3.5 million.

“The fall in car production means Germany continues to lose significance in the global auto industry,” said Ferdinand Dudenhöffer of the Center Automotive Research.

Around the world, car markets have been battered by the effects of the American trade conflict with China.

Last year saw carmakers complain that falling global demand was eating into their business just as massive investments are needed in research and development.

'Hefty fines'

Companies are pumping cash into high-tech projects like automated driving, and switching focus to hybrid or all-electric vehicles from internal combustion engines as they race to meet new emissions limits.

From next year, carmakers must achieve average carbon dioxide (CO2) emissions of 95 grammes per kilometre across newly-sold vehicles in the European Union, on pain of hefty fines.

“The atmosphere is comparable to when cash was switched over from Deutsche Marks to euros on January 1st, 2002,” Der Spiegel magazine wrote citing industry insiders.

“The EU's CO2 legislation is the most important reason” for the big changes set to sweep the car industry, analyst Bratzel said.

Jobs under threat

CO2 limits and other structural factors threaten the auto firms' pride of place in the German economy.

Where in 1998 close to 12 percent of all cars sold worldwide were produced in Europe's powerhouse, the share has shrunk to below six percent in 2019, Dudenhöffer said.

Meanwhile electric motors require less manpower to assemble than their hydrocarbon-burning predecessors, threatening some of the roughly 800,000 car industry jobs in Germany.

Also Monday, figures from the KBA transport authority showed SUVs overtaking compact cars as the most popular class of models on the domestic market.

Greenpeace protesters stand outside the Frankfurt car show in September – in which new SUV models were unveiled – with a sign reading “Transportation turnaround without climate killers'. Photo: DPA

Many SUVs are built not in Germany but in factories operated by the country's multinational carmakers overseas.

READ ALSO: Berlin horror crash prompts growing calls to ban SUVs from German cities

That in turn makes the companies more vulnerable to upsets in international
trade.

In a study published in December, Dudenhöffer forecast that German car production would begin growing again in 2021 after bottoming out this year.

“A fall in sales of three to five percent looks likely” in 2020, consultancy EY judged in a study published Monday.

But “manufacturers have a strong interest in powerfully boosting sales of electric and plug-in hybrid cars from now on… that should be reflected in the statistics at the latest by the middle of the year,” EY added.

By Tom Barfield

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WORKING IN GERMANY

Which Bavaria-based companies regularly hire English speakers?

Bavaria is no doubt a beautiful state with a strong economy, but can be a hard place for non-German speakers to integrate. The Local takes a look at job opportunities in Germany’s southeastern 'Free State.'

Which Bavaria-based companies regularly hire English speakers?

Munich ranks third in German cities with the highest total GDP, behind Berlin and Hamburg, but in terms of GDP per capita, it’s higher than both of them.

It also consistently ranks high, often highest, in terms of average household income.

As of 2023, nine of the 40 companies listed on DAX, Germany’s stock index, were based in Bavaria. Seven of those are based specifically in Munich.

While Frankfurt is commonly known to be Germany’s business capital, Munich can claim the title of Germany’s insurance capital, which is saying something, as Germany is home to some of the largest insurance firms in the world, like Allianz.

Beyond the state’s capital city, a number of international companies are based elsewhere in Bavaria, particularly in the Franken region, near Nuremberg.

Which companies actively hire English speakers?

Bavaria, and Munich in particular, is home to a number of companies at the forefront of international business. But the state is known for its traditional, sometimes conservative, culture, which affects its business culture as well.

Whereas companies embracing English as their primary business language are easy to find in Berlin, the practice is less common in the south. That said, there are some notable exceptions. 

Sportswear giants, Adidas and Puma, both have their headquarters near Nuremberg in Herzogenaurach, and regularly recruit English speaking international talent.

“As an international company, our teams reflect the rich diversity of our consumers and communities,” Jon Greenhalgh, Senior Manager Media Relations for Adidas told The Local. “Fostering a culture of inclusion where we value and leverage differences, ensures that we can authentically engage with our employees and truly connect with our consumers.”

He added that around 40 per cent of Adidas’ Germany-based employees are foreign nationals, from over 100 different countries.

Siemens and BMW rank among Bavaria’s top employers, and are also known to hire their fair share of foreigners.

“In Germany, we recently had around 2,000 open positions,” Konstanze Somborn told The Local on behalf of Siemens AG.

He added that Siemens operates in 190 countries. “That is why we value international teams very much…English as a common language is very usual.”

READ ALSO: ‘Which German companies want to hire foreigners?’

Similarly, BMW hires workers from a variety of backgrounds. 

“Every year, we hire lots of internationals and welcome them to the BMW Group,” Dr. Hans-Peter Ketterl, a press spokesman for BMW Group told The Local. 

But not all of these positions are available to non-German speakers.

Ketterl added that BMW’s working language is German in the country, even though, “English is an indispensable entry requirement as the second corporate language in many areas of the company.”

Check job boards and follow best practices

If it’s your first time applying for jobs in Germany, make sure to change your resume to the German format, even for English positions.

While Germany is home to its own job boards, like Xing, LinkedIn is probably the best place to start. In addition to searching for positions based in your preferred location, you can check relevant groups, like Munich Startups, to broaden your horizons.

The English Jobs in Germany website is also a good resource to start with. 

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