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The eight least touristy cities in Spain (and why you should visit them)

They may not be as popular as Barcelona, Seville or Valencia but it’s worth getting off the beaten track to discover some of the least touristy cities in Spain, and the wonderful things they have to offer.

The eight least touristy cities in Spain (and why you should visit them)
Cuenca is one of the under rated cities of Spain. Photo: acieroDepositphotos

While the regions of Madrid, Catalonia, Andalucia, together with the Canary Islands and the Balearics, attract some 90 percent of all the foreign tourists to Spain tempting them with their world class museums. Unesco heritage sites and of course, the beach, Spain has so much more worth seeing, if you just bother to explore a little.

Data collected by Spain’s Statistics Agency (INE) reveals the provincial capitals in Spain which have the least overnight visitors. But does that mean they have nothing to offer? On the contrary. Stopping off at these places will not only provide a glimpse of the real Spain, without having to battle through crowds of tourists, you will also find prices are cheaper and people are more friendly.

Cuenca

Photo: acciero/Depositphotos

Despite being just one-hour from Madrid and Valencia by high speed train, Cuenca is among the ten cities in Spain which attract the least overnight visitors. But it’s hard to understand why.

The impressive hanging houses cling to the rugged outcrop where the walled city is built overlooking the vast plains of Castilla-La Mancha. There is also a maginificent cathedral in the heart of an old city that remains little changed since Medieval times. The enormous arches of the Plaza Mayor are a sight to behold, plus Cuenca has carved out a reputation as the capital of Spanish abstract art, containing several galleries and museums dedicated to the genre.

Zamora


Photo: phbcz/Depositphotos
 
Perhaps the joke associated with the name of this provincial city in Castile-Leon is to blame for the lack of interest from tourists. But in fact “Zamora se visita en una hora” – Zamora can be seen in an hour – does the city a great disservice.

 
Full of churches and chapels that will excite fans of the Romanesque-style, the old city is dominated by an enormous castle and a cathedral famed for its huge dome.
 
With its picturesque terrazas and river views, you’ll want to spend some time bar-hopping sipping vermut and enjoying the free tapas.
 
Ourense

 
Photo: avarand/Depositphotos

Overshadowed by Santiago de Compostela, the biggest tourist draw in Spain’s northwestern region of Galicia, the city of Ourense is a jewel just waiting to be discovered.

A small old city filled with winding cobbled streets, ancient plazas with old fountains and pretty churches, the gateway to the cathedral is worth the visit alone.

Plus there is a Roman bridge, a spa dating to medieval times, with hot springs famed across the region for its health benefits.

And of course, this being Galicia, you can dine on amazing seafood washed down with the local Albariño for less than anywhere else in Spain.

Teruel

Photo: Depositphoto

Despite having Mudejar style architecture that won the city Unesco World Heritage status in 1986, Teruel remains one of the least visited cities in Spain.

Out of the way in the abandoned interior of Spain somewhere inland between Valencia and Barcelona, this Aragonese city is famed as the city of lovers and each February holds a romantic festival to commemorate the legendary lovers of Teruel, the Romeo and Juliet of Spain.

But it also has an impressive aquaduct, quaint old squares and is somewhat of a gourmands dream destination. Expect to dine on truffles and Teruel’s famed jamón.

Soria

Photo: karsol/Depositphotos

The province, which alongside Teruel most struggles with the depopulation of the countryside, is home to this city full of architectural beauties dating as far back as the Roman era. Look out for the doorway at the Santo Domingo church and the arches of San Juan de Duero (above)-
Spend an evening grazing in the little bars and restaurants of Calle del Collado and make sure you don’t leave without trying a dish containing wild mushrooms grown nearby.
 
Melilla

Photo: pabkovDepositphotos

More often in the news for the latest attempt by migrants to reach Spain over the fence from Morocco, the largest of Spain’s North African enclaves sees few tourists.

A ginormous and impenetrable wall protects the old city from seaborne invaders, behind which is a collection of neighbourhoods that represent the geographical position and multicultural nature of the place.

Fortifications, synagogues , mosques and churches can all be found in Melilla as well as modern architecture, wide boulevards and seafront prominades and of course, that double razor wire fence that separates Spain from Africa.

Avilés

Photo: AFP

The city of Avilés, capital of one of the eight comarcas that make up the Prinipality of Asturias in northern Spain fails to have the draw of nearby Oviedo and Gijon, even with the creation of the architectural wonder that is the Centro Niemeyer arts and culture complex. While it failed to have the Guggenheim effect that saw Bilbao transform thanks to the museum, Avilés is still worth a visit in its own right.

Lush parks and gardens, ornate palaces and churches are a beautiful back drop to a stroll along the banks of the river that encircles this northern city.

Jaén

Photo: Depositphotos

Forever in the shadow of its Andalucian neighbouring cities of Granada, Málaga, Córdoba and Sevilla, Jáen sees few visitors venture within its walls.

Rising up from the endless olive groves responsible for producing some of the best olive oil in the world. Jaén is a beautiful city with a stunning cathedral, elegant squares and well preserved Arabic baths.

Dine out on Andalusian classics for half the price than you’ll find in the more touristy cities.

READ ALSO: Off the beaten track: 14 best kept travel secrets in Spain

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TOURISM

Spain’s tourism earnings seen hitting new record despite growing anger

Spain's tourism sector is expected to post record revenues again in 2024, the Exceltur tourism association said Tuesday, adding it was concerned at locals' growing animosity against the country's mass tourism model.

Spain's tourism earnings seen hitting new record despite growing anger

It predicted tourism earnings will reach €202.65 billion ($215.4 billion) this year, an 8.6 percent increase over the record set in 2023 which had already seen “a spectacular rate of growth,” Exceltur vice president José Luis Zoreda told a news conference.

If confirmed, it will be the first time that tourism earnings in Spain – the world’s second most visited country after France – will surpass €200 billion, he added.

Spain is benefiting from the rebound in global travel, especially from the Asian market, following the end of the Covid-19 pandemic.

Meanwhile security concerns in rival sunshine markets in the eastern Mediterranean due to the Israel-Hamas war were helping to drive up visitors to the country, Exceltur said.

The tourism sector is also getting a boost from the increase in air links as well as the arrival of new rail operators which has boosted competition and driven down the price of high-speed rail travel leading to higher domestic tourism, it added.

READ ALSO: All the new direct flights to and from Spain in 2024

Spain welcomed a record 85.1 million foreign visitors last year, mainly from Britain, France and Germany, according to national statistics institute INE.

The surge in visitor numbers has sparked a backlash from locals in tourism hotpots such as the Balearic Islands, the Canary Islands and Málaga.

READ MORE: Why does hatred of tourists in Spain appear to be on the rise?

“Our concern is to continue to grow tourism in Spain so that it is sustainable and does not generate social revulsion,” Zoreda said when asked about the growth of these anti-tourism movements.

Exceltur groups Spain’s hotels, resorts, transport companies, car rentals and entertainment businesses.

READ ALSO: Why Spain is a cheap mass tourism destination

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