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FOOD AND DRINK

All you need to know about shopping at French food markets

No stay in France is complete without a visit to one of the country's famous food markets. Here's what you need to know to help you navigate them like a local.

All you need to know about shopping at French food markets
Customers choose fruit and vegetables as they do their shopping on stalls at Noailles Market in Marseille (Photo by BORIS HORVAT / AFP)

Rows of stalls packed with seasonable vegetables, delicious meats, cheeses, pastries and wine – French markets are a great way to sample the French lifestyle at its best.

Here’s a list of things to know to help you navigate them like an expert. 

A hundred new markets are created in France every year

Approximately one hundred new markets are born every year in France with communities using them to revitalise city centres, according to a 2016 survey.

And while there was a period of time when consumers were being lured away by big supermarkets, the popularity of traditional markets is once again on the rise, especially for bio (organic) markets.

As of 2020, over half of French people (54 percent) reported that they remain loyal customers at their local markets.

There are lots (and lots) of them

As of 2021, there were over 10,700 food markets (both covered and uncovered) in France. So you are never really that far from one if you do your research.

One might assume that markets are more common in rural areas, but French cities tend to offer several markets across different districts and most neighbourhood will have at least one market day a week, often several.

You won’t get everything in one place 

Of course, French markets are wonderful but they aren’t convenience stores where you can get it all in one go. And that is one of the reasons they’re so attractive, after all. 

At most markets, especially the best ones, speciality food from the local area will be on sale so go with an open mind about what you’re having for dinner that night. 

They’re also very seasonal – during summer you’ll find multiple stalls selling soft fruit while in the autumn it will be mushrooms as far as the eye can see – use this as a guide for your menu planning.

When to arrive 

The stalls usually open from 8am-9am in the morning and if you’re driving, the earlier you arrive the more likely you are to get a good parking spot.

But as the morning wears on the market will get more lively so you might find you want to stick around for a few hours. You might notice that the market remains for many French people, especially those of an older generation, a time in the morning to socialise and catch up with their neighbours.

Most markets close from around lunchtime or the early afternoon, although opening times vary, but don’t rely on it being open in the afternoon.

Sunday is (sometimes) a day of rest…and Monday might be too

It’s not a hard and fast rule but food markets don’t always happen on a Sunday. 

This was originally down to religious reasons but even as people go to church less and less, it has remained a tradition.

For others, Monday might be the day off so if you’re relying on markets to eat, it may be wise to stock up on enough food to last you from Saturday until Tuesday.

Don’t haggle 

A French market isn’t really the setting for a good haggle, with prices already set. 

And it’s a good idea to bring as many small notes and change as you can — paying with the right money will be appreciated (although plenty of stallholders will also accept cards). 

Market halls vs. outdoor markets 

There is a distinction between the markets that take place in covered halls and those that happen outside. While indoor markets are often open every weekday, outdoor markets usually happen two or three times a week, depending on the size of the village, town or city. 

Follow the locals 

Don’t be put off by a big crowd around a stall, this probably means the quality of the produce is top notch. Especially if the crowd is mostly made up of locals. 

Seasonal timetables

One of the reasons it can be hard to keep track of when and where the markets are taking place is that some will only happen at certain times of the year…which brings us on to our next point…

Check online

The most reliable source to get practical information about markets is still the town hall itself (or the town’s website).

That’s because it’s the mayor and the City Council who have jurisdiction over the organisation of the markets.

But French markets have caught up with the times and you’ll also find an interactive map on several sites such as jours-de-marché.fr or marchédefrance.org.

There are of course one-off markets as well such as Christmas markets or Easter events, as well as semi-regular organic market or arts and crafts markets. Again, these will probably be listed on the mairie website.

There are also regular sales of non-food items such as brocantes (vintage sales usually of furniture and household items) and vide-greniers (car boot sales or yard sales or second-hand items).

Vide grenier and brocante – the written and unwritten rules of France’s second-hand markets

They can be difficult to navigate…even once you’ve arrived

French markets can be happen on a large scale so it’s usually a good idea to plan your route around them, if possible.

Look at how people are moving through them and see if it’s a case of navigating a series of small alleys or moving around public square. Either way, keep in mind the essentials you are looking to buy.

There are lots of good reasons to visit them

Choosing to shop at food markets in France rather than getting everything from a supermarket gives you the chance to eat fresh, seasonal produce, contribute to the local economy and learn a bit more about what you’re buying and where it comes from.

It’s also a way to take back control of what you eat because if you cook you’re own food from ingredients bought from a farmer down the road, you don’t have to worry about what else might have gone in there like you do with pre-prepared food.

And once you become a familiar face, it’s a chance to do your shopping with a bit of socialising thrown in. 

Don’t be afraid to ask questions

It’s not a good idea to touch the fruit and vegetables (just imagine if everyone was doing it!) but you are welcome to point to or tell them which ones you’d like. 

Similarly, if you’re buying a rotisserie chicken, don’t be afraid to ask for some of the juices to to go with it or ask the fishmonger to clean and gut the fish for you. 

Oh, and remember that most vendors will be more than happy to let you have a taste of the produce before you buy. 

Stay alert

You will need to keep an eye on your place in the line as queuing isn’t observed as much in France as it is in other countries like the UK. 

Make sure you know who was in front of you and make eye contact with the vendor to let them know that you’re there to buy.

FOOD AND DRINK

Did Austria really invent France’s iconic croissant?

It's often said that Austria in fact invented the croissant - and some even claim that Marie Antoinette brought it to France - but the real story is a little more complicated than that.

Did Austria really invent France's iconic croissant?

The croissant is probably the food product most closely associated with France (tied with the baguette) but is it even French? Well, it depends on how you look at it.

The French croissant is usually credited to a couple of Austrian migrants – August Zang and Ernest Schwartzer, who opened a bakery in Paris in the 1830s. They specialised in the pastries and cakes of their homeland and are generally agreed to have popularised the kipferl in France.

Listen to the team from The Local discussing croissants in the latest episode of the Talking France podcast. Listen here or on the link below

The kipferl shows up in records in Austria at least as early as the 13th century, so it definitely pre-dates the croissant.

In the 1800s the French went crazy for Austrian pastries, which is why we talk about viennoiseries (referencing Austrian capital Vienna) to refer to breakfast pastries such as croissants, pain au chocolat and pain au raisin.

But is a kipferl a croissant? The original recipe called for the roll to be made of bread, not pastry, and modern recipes call for a light yeast dough, often scented with vanilla.

Delicious, undoubtedly, but a croissaint . . .

It wasn’t until the early 20th century that the French baker Sylvain Claudius Goy created a recipe using puff pastry instead.

His instructions specified that the croissant be made of rolled puff pastry, laminated with butter to create layers – and this is how modern day croissants are made.

The pastry layers are what creates the distinctive crumb-scattering deliciousness that is a croissant.

So did the Austrians invent the croissant or did they just invent a curved bread roll? Or should France and Austria share the credit and chalk this one up to another great success from international cooperation?

One thing that is certainly French is the name – croissant in French simply means ‘crescent’ and refers to the shape of the breakfast pastry.

It’s used in other contexts too – for example Le Mouvement international de la Croix-Rouge et du Croissant-Rouge – is how the International Red Cross and Red Crescent Movement is referred to in French.

And Marie Antoinette?

This historical rumour is almost certainly rubbish.

Although Marie Antoinette was indeed Austrian, the first record of the croissant does not appear in Paris until at least 40 years after her death and the two Austrian bakers credited with introducing the croissant weren’t even born when she met her end on the guillotine in 1793.

Also, she never said ‘let them eat cake’.

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