Despite reports of abuse of data by companies like Facebook – most notably the Cambridge Analytica scandal, which affected a limited number of people in Denmark – people in the Scandinavian country have become significantly less cautious about handing over digital details to social media firms, according to a Statistics Denmark analysis.

In 2015, 30 percent of all people asked by the stats agency said that they were concerned about handing over personal details to social media. That has fallen to 17 percent in 2019, Statistics Denmark writes in a press release on Monday.

The numbers come from the national statistics bureau’s survey on the population’s IT habits in 2019.

Over the four years, overall usage of social media in Denmark increased: 76 percent used one or more social media sites in 2019, compared to 60 percent in 2015.

Concerns over data security vary between age groups: people between the ages of 25-34 and 45-54 were the most concerned about data security in 2019, with 21 percent and 20 percent respectively expressing concerns.

The least sceptical was the 65-74 age group at 11 percent.

Around half of all people in that age category use social media, compared to 97 percent of 16-24-year-olds and 94 percent of people aged 25-34.

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