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YELLOW VESTS

How Facebook fuelled France’s yellow rebellion

With names like "Angry Drivers of Normandy", Facebook groups are the nerve centre of the "yellow vest" protest movement raging across France -- and increasingly, a breeding ground for fake news.

Published: 7 December 2018 15:29 CET

How Facebook fuelled France's yellow rebellion

Le Mans oil depot on December 6th. Photo: AFP

When Facebook's CEO Mark Zuckerberg announced in January that the social media giant was going to start prioritising local news, little did he know it would end up feeding the worst crisis of Emmanuel Macron's presidency.

Internet experts say changes to Facebook's algorithms have helped “anger groups” like that in Normandy swell to tens of thousands of members — and last month, they spilled onto the streets.

November 17 marked the start of nationwide road blockades against rising fuel prices, which have since ballooned into a mass movement against rising living costs and Macron in general.

With thousands of posts railing against everyone from the president to a shadowy global financial cabal, the groups reflect the leaderless nature of the yellow vests, who subscribe to a variety of different goals.

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Photo: Screengrab/Facebook

What's clear is that the groups have been crucial in mobilising protesters, who mainly hail from small-town and rural France.

“We use Facebook for absolutely everything — informing ourselves, organising ourselves,” said Chloe Tissier, a moderator of the “Angry Drivers of Normandy” group, which has more than 50,000 members.

“When a barricade is going up and we don't have enough pallets to set on fire, or food, we put out a post and someone comes to bring them. Doing this by phone would be impossible,” she said.

Facebook is also “great because older people are there too”, she added. Pensioners, angry that their allowances are being squeezed, make up a sizeable chunk of the movement.

The power of algorithms

“The yellow vests are not at all a structured movement — there's no spokesman, it's decentralised. So Facebook is ideal for them,” said Tristan Mendes France, who teaches digital culture at Paris-Diderot University.

The change in Facebook's algorithms earlier this year lowered the visibility of content published on pages run by large media outlets, he explained.

“It prioritised content being shared by groups, individual profiles, and local information. This change in the algorithm has boosted the emergence of this movement,” he said.

Yellow vest protest: Which parts of Paris should you avoid on Saturday?

Photo: AFP

This is far from the first time anger fuelled by social media has spilled onto the streets, the 2011 Arab Spring being a prime example.

Sri Lanka temporarily banned Facebook this year after a wave of hate speech posted on the website helped to spark deadly anti-Muslim riots.

Olivier Ertzscheid, a researcher at the University of Nantes, noted that angry content in particular flourishes on Facebook.

“The sentiments which spread most effectively on the platform are those that highlight indignation and anger,” he told AFP.

“Facebook offers the technical architecture for spreading information which is perfectly adapted for that.”

Rumours fly

A deep vein of anti-elite anger and suspicion of the mainstream media runs through the “yellow vest” Facebook groups — comments not unlike those heard

among Donald Trump's voters on the other side of the Atlantic.

“Politicians are fake, the media are fake,” reads the “About” section of the “Citizens in Anger” group, which counts 16,000 members.

Yet the “yellow vests” comprise voters of various political stripes, including those who back both the far left and far right in France.

As seen during the US presidential election, though, false rumours have spread like wildfire among yellow vest supporters active on Facebook.

Posts raising alarm that France is about to sign its sovereignty away through a United Nations migration pact have racked up hundreds of thousands of views and shares.

UPDATED: France to deploy 89,000 police officers to maintain order on Saturday

Photo: AFP

Other viral posts purporting to show police violence against yellow vests use photographs of bloodied protesters taken years ago.

“We try as much as possible to sort through what we publish,” said Tissier of the “Angry Drivers of Normandy” group.

But with hundreds of posts an hour, the volunteers moderating such groups struggle to keep up.

Meanwhile, as France braces for fresh violence on Saturday following chaos in Paris last weekend, the varied comments posted on Facebook reflect a movement that is disparate, and therefore unpredictable.

Some see more scenes of torched cars and tear gas in Paris as the only way to get what they want, whatever that may be.

“Do you really think a peaceful movement, even with 100,000 people, can change things? Unfortunately, I don't think so,” read one comment on the “Angry France” group.

But many others urged those heading to Paris to refrain from violence, saying it didn't help their cause to be seen as extremist thugs.

“If you act with violence you will be playing the game of the politicians,” read another post on the group, which has more than 300,000 members.

“Show them that we're human.”

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Is France's 'yellow vest' movement really on its way back?

Yellow vest protests in Paris in 2019. Photo: AFP

When Priscillia Ludosky put on a yellow vest for the first time and headed out to the Champs Elysées to protest, she had no idea that nearly 300,000 people would do the same.

It was November 17th, 2018, the first 'yellow vest' protest in the capital and the birth of a mass-movement so large that its vows to overthrow French President Emmanuel Macron’s government seemed, for a moment, credible.

Nearly two years later, Macron is still president – and aiming for reelection – while the ‘yellow vest’ movement has all but disappeared from the public eye.

“It’s been a long time since I wore the yellow vest,” Priscillia Ludosky, founder and leading figure of the movement, told The Local.

She had not left the movement, but said she was less active than she had been.

“I'm less on-the-ground than I used to. The pandemic put the brakes on most things,” she said.

Despite France's rising coronavirus rates, the 'yellow vests' have declared a comeback protest on September 12th, promising to “never give up”.

? Chaque #GiletJaune sait où il doit aller le #12Septembre .

????? – ???????? – ?????? – , ???…

Et si cela ne suffit pas !!!
On ne lâchera rien !!! ✊✊✊ pic.twitter.com/sRAsVQkPSC

— ??? ?????? ?????? ?? (@GiletsJaunesFr_) August 3, 2020

But with the protests before lockdown gathering only a fraction of the numbers they once rallied, how much is there really left of the 'yellow vests'?

“The movement is much smaller, much less active, and much more divided than it was at the outset,” historian Sylvain Boulouque told The Local.

Boulouque has followed the movement from the beginning and has written the book Mensonges en gilet jaune (Lies in yellow vests), about the role social media and fake news played in fuelling the 'yellow vests' anger.

When the ‘yellow vests’ first spiralled into a national mass-movement, their rallying cry “Macron demission !” (Macron resign) was the one ringing the loudest, and it was also one of the few demands that all of the ‘yellow vests’ could unite behind.

“The movement spans all the way from the extreme-left to the extreme-right. There is no unity on the fundamental political questions,” Boulouque said.

The more time passed, the more the movement's internal divisions became clear. Today, Boulouque said, there was “a little bit of everything” left, and just keeping track of the movement had become a challenge.

“It’s so local that the demographic changes from town to town and week to week,” he said.

Among the extreme right-wing were a number of conspiracy theory believers, he said, including anti-mask activists who opposed the French government's new rules on masks.

Pro- and anti-masks was just the newest fault line dividing the 'yellow vests', Boulouque said.

“The pandemic will split them rather than reunite them,” he said.

‘Covid proved our points’

Seizing on the pandemic to re-mobilise the masses is what the still-active 'yellow vests' hope to do on September 12th.

Leading 'yellow vest' figure Jérôme Rodrigues. Photo: AFP

Jérôme Rodrigues, another ‘yellow vest’ leading figure, told Slate that the pandemic was their “best ally”.

“Covid proved our points about the degrading of the health system and the limits of the capitalist system,” Rodrigues said.

When the French government imposed a nationwide, strict lockdown in March, it was to save the hospitals in hard-hit areas such as Paris from the mounting pressure of a rapidly increasing patient flow.

The lockdown, which lasted over two months, had a crippling impact on the economy and saw the government spend billions on emergency help schemes to prevent chain bankruptcies and mass layoffs.

Despite the government's efforts to kickstart the economy, France’s unemployment rate is set to increase by 10 percent by the end of the year. Young people will be the worst affected, according to France’s national institute for statistics, Insee. Rodrigues predicted that the looming downturn would reaffirm people's faith in the 'yellow vest' movement.

“With the coming crisis, people who were doing well financially and who have never had a hard time are going to fall flat on their faces,” Rodrigues said.

'Yellow vest' leading figure Priscillia Ludosky has been participating in protests against police violence and in support of France's hospital sector the past months. Photo: AFP

'Sensationalist media'

Rodrigues became a symbol of the ‘yellow vests’ after he was hit in the eye by what he claimed to be an LBD rubber bullet fired by police (the police refute his accusation, but the authority overseeing the police has launched an investigation into the matter).

Blinded in one eye, Rodrigues incorporated one of the most jarring features of the protests: their increasingly violent character. The recurring scenes of violence that dominated the protests contributed to the ‘yellow vests’ hogging headlines for months – not just in France, but across the world.

Images of burning cars, police armed with rubber-bullet guns, violent fist-fights and black-clad protesters smashing ATMs with baseball bats shocked the world.

But the violence also dominated the media coverage of the protests, which meant what the protesters were saying got less attention.

To Ludosky, this was a big problem.

“The media won’t cover anything unless it’s sensationalist,” she said.

Ludosky authored the online petition that became the catalyst for the ‘yellow vest’ protests. In it, she wrote that the government’s proposed carbon tax was both falsely branded a green policy and was harmful to the many people who depended on their cars to get around every day.

The document went viral and gathered more than one million signatures, and the fluorescent yellow vest that all vehicles in France must be equipped with became the symbol of the masses revolting against the elites.

Ludosky said her main point was lost in the coverage. She was not an angry car-enthusiast defending her right to drive, she was saying that the tax was unfair and would impact the most on the poorest.

“The longer we protested, the more they tried to tell everyone that we don't know what we want. That we were only out there to break things,” she said.

The early days of the movement saw hundreds of 'roundabout protests' in the French provinces. Photo: AFP

'They are there'

The violence also discouraged many of the 'yellow vests' who had little experience with protesting and were shocked by the use of force on both sides.

Danielle Tartakowsky, a professor at the Paris 8 University who specialises in social movements in contemporary France, said it was important to distinguish between the ‘yellow vest’ who still turned up to protests in Paris – often young, keen and ready to go head to head with police – and the ‘yellow vests’ mobilising in less urban areas.

“In the countryside the ‘yellow vest’ movement is the same as it was at the outset,” she said.

In her new book, On est là ! (We’re here), a main ‘yellow vest’ rallying cry, she concludes just that; the movement had changed, but the ‘yellow vests’ were still present.

“That does not mean that they are ready to rally in the same ways, but it would be dangerous and delusional to say that they have disappeared,” she said.

Tartakowsky said that, while the 'yellow vests' successes could seem limited from the outside, they had pushed through important change indirectly by showing that it was possible to force through change.

“Even if they did not win on all points they showed that it was possible to win something, to make the government backpedal,” she said, referring to the carbon tax.

The camp

When the protests started, the roundabout became the main stage for the protesters who did not travel to Paris to make their discontent heard and seen in the capital.

From June 2019 until March 2020, just before the pandemic hit with full force, Séverine spent most of her free time on a local roundabout where she and some 30 other ‘yellow vests’ had set up a camp.

A teacher in Amiens, a city a couple of hours north of Paris, Séverine was an early believer that the ‘yellow vests’ would be the movement that finally could radically change a system she saw as unjust, undemocratic and unsustainable.

“I passed all my evenings, all my weekends at the camp,” she said.

The camp was a microcosm of the world they hoped to create.

“We cooked together, discussed, we really had some great moments there together,” she said.

They were all kinds of people at the camp; a waiter, a metro driver, a nursery teacher, a few retirees. An Indian student who just needed somewhere to crash for free.

“It was a very open environment,” Séverine said.

But the problems soon surfaced. The camp, like the movement, swore to a leaderless management style where no one had a final say.

“It was a mess. Obviously, we didn’t manage to make any decisions,” Séverine said.

Violence at protests became a major problem. Photo: AFP

'People are exhausted'

They split themselves into two groups. Oddly enough, the division had little to do with politics.

“It was not about left or right. We actually agreed on the fundamental issues. It was more about strong personalities and people simply not getting along,” she said.

The atmosphere soured. They argued more, discussed less. They went from 30, to 20, to about 10. Then, after the local election in March, just before the pandemic made social distancing the norm, the mayor told them to clear the camp.

Critics have long said the ‘yellow vests’ lack of leadership was their major, perhaps the decisive, default. How could they push for change when they had no idea what they wanted?

Despite having become so disillusioned with the movement that she no longer knew if she wanted to call herself a ‘yellow vest’ at all, Séverine was not sure this was their main problem.

“Demonstrating every weekend is tiring. It requires a significant commitment. I think people are exhausted,” she said.

'I was fed up'

In the months that followed the movement’s heyday in early 2019, the protests followed the same pattern as Séverine's camp.

They were increasingly sparse in numbers and the atmosphere increasingly tense and bitter.

“You're walking in a state of complete stress, afraid that someone is aiming at you. You don't hear the messages anymore,” Séverine said.

Five people have lost a hand in the protests. Twenty-five were blinded in an eye. According to government numbers, 2,500 protesters were hurt in the protests by the end of 2019, along with 1,800 police officers.

“No one could imagine that a movement could last this long without losing momentum,” Ludosky said.

“Keeping on going cost a lot to the people who got involved. It's money, time, people lost limbs, couples separated.”

Like many others, she was put off by the violence. In the end, she left her yellow vest in her car.

“I was fed up,” she said. “Every time I wore it I worried about the police controlling me.”

She was not sure if she still believed in the movement.

“It’s complicated. The presidential elections are coming up soon, crying out for Macron’s resignation doesn’t make sense anymore.”

“But the 12th will be the moment to go out on the streets. Not necessarily in Paris, but we need to show something.”

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