An advert by Swiss online sex toys retailer Amorana has been refused airtime by Swiss public broadcaster SRF. Amorana's advent calendar offers dildos and other sex toys as presents in the calendar, although the products do not feature in the advert.

A spokeswoman for the public broadcaster SRF said the decision was made in consideration for “the moral values” of minority groups that could be sensitive to the content, according to Swiss daily 20 Minutes.  

Amorana's co-founder Alan Frei told The Local his company received the following response from SRF:

“Even if the advertised spot only implies Amorana's offer in this form, the offer is the same. We (SRF) do not want to violate the values and feelings of individual audiences and, for image reasons, we do not want to offer ourselves as an advertising platform for sex paraphernalia.”

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The broadcaster was accused of double standards though as one of its own shows last year ran a programme called 'Vibrator Test – What Women Like'. Amorana, in a statement, also accused the broadcaster of double standards, asking why SRF broadcasts product tests for vibrators and documentaries on sex toys, but won't allow advertising. 

The Amorana advert will still run on private broadcasters “that don't have a problem with our advert”, Alan Frei, Amorana's co-founder, told The Local by email. 

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