SHARE
COPY LINK

BUSINESS

The biggest Berlin fans live in China, but everyone’s in on the love

If you ask businessmen, scientists and artists in China what they think of the German capital, they are likely to give you rave reviews. And they aren’t the only ones, a study published on Tuesday found.

The biggest Berlin fans live in China, but everyone’s in on the love
Photo: DPA

The polling firm infratest dimap asked influential people in business, science and culture in eight countries what they thought of Berlin – and it turns out the Chinese have the most positive image of the capital.

The study, conducted for the city's official PR firm Berlin Partner, shows that some 97 percent of Chinese respondents have a positive image of Berlin.

But at least three quarters of respondents in France, Poland, Great Britain, Spain, Japan, Russia and the USA also said that they had a good or very good opinion of the city.

The study showed how Berlin’s reputation has taken off over the last 10 years. One in every three respondents said Berlin is a city of global importance, an increase of 22 percent compared to when the survey was last conducted in 2007.

“Poor but sexy” Berlin has also slowly gained a reputation as a place to do business, although the results show that there is still clearly work to be done in this area.

READ ALSO: Berlin v. San Francisco: Which is better for startups?

Whereas in 2007 some 22 percent of respondents said Berlin was an economic hub, that proportion crept up to 28 percent this year.

More encouragingly, 68 percent of respondents said Berlin would be their first choice as a place to relocate their businesses, a rise of 27 percent in a decade. Similarly 68 percent said they wanted to live in Berlin, and 70 percent said they wanted to work in the city.

Over one in three respondents described Berlin as a “world class” city. Just over a quarter praised it for its cosmopolitan nature, high quality of life and its good job prospects. A total of 23 percent associated the city with creativity and culture.

City authorities were quick to try and take the credit for the improvement in the city’s image.

“The positive results confirm that the city’s projects for improving the economy – for example the 2015 project Start Alliance Berlin – are taking effect,” said Stefan Franzke head of Berlin Partner.

“Our image campaigns in cities like New York, Tel Aviv, Paris, Moscow, Tokyo, and Shanghai have positioned Berlin as a desirable city with an economic model focused on the future.”

For members

DISCOVER GERMANY

Eight amazing German museums to explore this spring

With thousands of years of history in Germany to explore, you’re never going to run out of museums to scratch the itch to learn about and fully experience the world of the past.

Eight amazing German museums to explore this spring

Here are eight of our favourite museums across Germany’s 16 states for you to discover for yourself. 

Arche Nebra

Nebra, Saxony-Anhalt

One day, around 1600 BCE, local Bronze Age peoples buried one of their most precious objects – the Nebra Sky Disk, a copper, gold, and bronze disk that acted as a calendar to help them plant crops. This was a matter of life and death at the time. 

Over three thousand years later, in 1999, it was uncovered by black market treasure hunters, becoming Germany’s most significant archaeological find. 

While the Sky Disk itself is kept in the (really very good)  State Museum of Pre- and Early History in nearby Halle, the site of the discovery is marked by the Arche Nebra, a museum explaining prehistoric astronomy and the cultural practices of the people who made it. 

Kids will love the planetarium, explaining how the disk was used. 

Atomkeller Museum

Halgerloch, Baden-Württemberg

From the distant to the very recent past – in this case, the Nazi atomic weapons programme. Even as defeat loomed, Nazi scientists such as Werner Heisenberg were trying to develop a nuclear bomb. 

While this mainly took place in Berlin, an old beer cellar under the town of Halgerloch, south of Stuttgart, was commandeered as the site of a prototype fission reactor. 

A squad of American soldiers captured and dismantled the reactor as the war ended. Still, the site was later turned into a museum documenting German efforts to create a working reactor – one that they could use to develop a bomb.

It’s important to note that you don’t need to be a physicist to understand what they were trying to do here, as the explanatory materials describe the scientist’s efforts in a manner that is easy to understand. 

German National Museum

Nuremberg, Bavaria

Remember that scene at the end of ‘Raiders of the Lost Ark’, where an unnamed government official wheels the Ark of the Covenant into an anonymous government warehouse? This could possibly be the German equivalent – albeit far better presented. 

The German National Museum was created in 1852 as a repository for the cultural history of the German nation – even before the country’s founding. In the intervening 170 years, it’s grown to swallow an entire city block of Nuremberg, covering 60,000 years of history and hundreds of thousands of objects. 

If it relates to the history of Germany since prehistoric times, you’re likely to find it here.

Highlights include several original paintings and etchings by Albrecht Dürer, the mysterious Bronze Age ‘Gold Hats’, one of Europe’s most significant collections of costuming and musical instruments, and a vast display of weapons, armour and firearms. 

European Hansemuseum

Lübeck, Schleswig-Holstein

In the late Middle Ages, the political and economic centre of the world was focused on the North Sea and the Baltic German coasts. 

This was the domain of the Hanseatic League, one of the most powerful trading alliances in human history. Centuries before the Dutch and British East India Companies, they made in-roads to far-flung corners.

The European Hansemuseum in the former Hanseatic city of Lübeck tells the story of the league’s rise and eventual fall, its day-to-day operations, and its enduring legacy.

This museum is fascinating for adults and kids. It uses original artefacts and high-tech interactive elements to tell tales of maritime adventure. Younger visitors will also be enchanted by the museum’s augmented reality phone app that asks them to help solve mysteries. 

Fugger & Welser Adventure Museum

Augsburg, Germany

The Hanseatic League was not the only economic power in the late Middle Ages. The Fugger and Welser families of Augsburg may have been the richest in the world until the 20th century.

From humble beginnings, both families grew to become incredibly powerful moneylenders, funding many of the wars of the 16th century and the conquest of the New World.

The Fugger & Welser Adventure Museum not only explains the rise of both patrician families but also the practices that led to their inconceivable wealth—including, sadly, the start of the Transatlantic slave trade. 

The museum also documents the short-lived Welser colony in Venezuela, which, if it had survived, could have resulted in a very different world history.

This museum has many high tech displays, making it a very exciting experience for moguls of any age.

Teutoburg Forest Museum

Kalkriese, Lower Saxony

Every German child learns this story at some point: One day at the end of summer 9 AD, three legions of the Roman army marched into the Teutoburg forest… and never came out. 

Soldiers sent after the vanished legions discovered that they had been slaughtered to a man.

Arminius, a German who had been raised as a Roman commander, had betrayed the three legions to local Germanic tribes, who ambushed them while marching through the forest. 

Today, the probable site of the battle – we can’t entirely be sure – is marked by a museum called the Varusschlacht Museum (Literally ‘Varus Battle Museum’, named after the loyal Roman commander). 

The highlights here are the finds – made all the more eerie by the knowledge that they were looted and discarded from the legionaries in the hours following the ambush. 

German Romanticism Museum

Frankfurt, Hesse

The Romantic era of art, music and literature is one of Germany’s greatest cultural gifts to the world, encompassing the work of poets such as Goethe and Schiller, composers like Beethoven and artists in the vein of Caspar David Friedrich.

Established in 2021 next to the house where Johann Wolfgang von Goethe was born, the German Romanticism Museum is the world’s largest collection of objects related to the Romantic movement. 

In addition to artefacts from some of the greatest names in German romanticism, in 2024, you’ll find a major exhibition exploring Goethe’s controversial 1774 novel, ‘The Sorrows of Young Werther’, and another on the forest as depicted as dark and dramatic in the art of the period. 

Gutenberg Castle

Haßmersheim, Baden-Württemberg

Sometimes being a smaller castle is a good thing. The relatively small size and location of Guttenburg Castle, above the River Neckar near Heilbronn, protected it from war and damage over eight hundred years – it’s now the best preserved Staufer-era castle in the country.

While the castle is still occupied by the Barons of Gemmingen-Guttenberg, the castle now also contains a museum, that uses the remarkably well-preserved castle interiors to explore centuries of its history – and the individuals that passed through it.

After you’ve explored the museum—and the current exhibition that uses Lego to document life in the Middle Ages —it’s also possible to eat at the castle’s tavern and stay overnight!

SHOW COMMENTS