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ELECTION

Hand on heart – Has French politics become too Americanized?

The 2017 French presidential election was unlike any other that preceded it, but one aspect everyone noticed was the increased Americanization of the way the French do politics. And it wasn't just the way Emmanuel Macron put his hand on his heart during the Marseillaise.

Hand on heart - Has French politics become too Americanized?
Photo: AFP
French political analysts and sections of the media have long been concerned about the Americanization of their politics.
 
Some have lamented the rise in the cult of personality, the shift of the role of the president from symbolic head of state to head of the government and the growing importance of image over substance.
 
Nicolas Sarkozy was dubbed “Sarko l'Americain” for his “bling bling” style of presidency in which his relationship with actress and model Carla Bruni provided fodder for the glossy magazines.
 
But it feels in 2012 the French presidential campaign was even more “Yankee”, as the French say, than ever.
 
Although crucially somethings remain very different, not least the result, as many have pointed out.
 
1. The hand on heart during the anthem
 
 
 
 
 
Much of the French press picked up certain candidate's, particularly Emmanuel Macron and Socialist Benoit Hamon placing their hands over their hearts during the singing of the Marseillaise at the end of their public rallies.
 
The gesture appears to have been lifted from the way American politicians often adopt the posture when they are singing the “Stars and Stripes”.
 
But Edouard Lecerf a pollster from the agency Kantar Public and specialist on French politics told The Local the action should not be misinterpreted as a show of patriotism.
 
“To the French, this is more about showing that what you are saying comes from the heart,” Lecerf said.  
 
 

 
2. The primaries.
 
The French were already talking about the Americanisation of their politics back in 2012 when the Socialist party decided to hold an open primary, based on the system Americas two parties use for choosing their candidates.
 
But this time round it the Republicans and the Greens also joined in the fun, meaning the presidential campaign felt like it had been going on for months and months… and months.
 
3. The 'first lady' 
 
Will Brigitte Macron be the first spouse in French politics to hold an official position as 'first lady'?
 
It has been suggested she wants to model her role and that held by former US First Lady Michelle Obama, wife of Barack Obama.
 
Macron has been clear throughout his campaign that he intends to carve out an official role for his wife even though the position does not exist in the French Constitution and has no legal status.
 
That would suggest Brigitte Macron's function could become more like that of a First Lady in the United States, where Donald Trump's wife Melania has her own office, a budget and a team of 12 people, including a chief of staff.
 
 
This has led to suggestions Mrs Macron could model herself on a certain popular former American president's wife.
 
“Michelle Obama is a good reference for Brigitte Macron,” French author and journalist Alix Bouilhaguet, who wrote a book on the presidential candidates' partners, told The Local.
 
“She plays a full and meaningful role next to Emmanuel Macron and she wants to be a real Premier Dame,”  the author added.

 
 
 
3. Macron's 'helpers'
 
During the election campaign, most of the French public probably had at least one encounter with one of Macron's team of volunteers based around the country, known as his 'helpers'.
 
While campaigning on the ground is not new to French politics, at the launch of En Marche! in April 2016, the 'helpers' were sent out to regions all over France to conduct surveys on which issues most matter to them and remained an integral part of Macron's campaign. 
 
En Marche! built up an unprecedented support network including 3,900 local volunteer committees, that was compared to the organisational structure of Barack Obama's campaigns. 
 
“The idea is not new but the way it was done and presented is,” said pollster Edouard Lecerf from Kantar Public. “This was not just about campaigning but also about marketing, which was clearly influenced by other democracies.”
 
Macron's positive campaign that talked of hope an potential was also seen as being inspired by Obama's 'Yes We Can' message, not to mention Marine Le Pen stealing from Donald Trump with her campaign to “Make France Great Again”.
 
And his rallies in which he often appeared with just a shirt, sleeves rolled up also appear to have inspired by the ex-American president.

 
4. Introducing…the 'president-elect' 
 
Even the language has been influenced.
 
Ubiquitously referred to as the 'president-elu' or 'president-elect' by the French press, Macron seems to be the first to be awarded this title in France, which will obviously be dropped once he is inaugurated on Sunday.
 
Newly American president's are commonly referred to as a “president-elect” until they take office.
 
“It's striking that everyone is referring to him as the 'president-elect' but international image is important,” Lecerf told The Local.
 
 
5. The Debates 
 
This year there were an unprecedented number of debates between candidates and they nastier than ever before.
 
There were three before the Republicans primary, two before the Socialists primary and one involving the five main candidates.
 
Then there was the unprecedented debate between all 11 candidates, including five who had little hope of getting over five percent of the vote.
 
Then came the last debate – a two and a half hour mudslinging match between Marine Le Pen and Macron.
 
Deciphering the politics from the slew of name-calling, insults and invective was no small feat and while the French people were unhappy with the distinct lack of policy being discussed, it had a lot in common with the Clinton/Trump debates of the recent US election.  
 
 
6. Macron has money
 
Yet another aspect of the Macron presidency to cause controversy was his money.
 
Having worked for Rothschild as an investment banker, he does not match the profile of a typical French president.
 
While his predecessors have usually have long backgrounds in politics, perhaps even their whole lives, Macron was young and rich, had never been elected and more to the point he was unapologetic about it all.
 
While many on the left and the far right tried to use this against him and play into French people's suspicions of those with wealth, his supporters saw his background outside politics as a plus, which is generally the case in America, where former actors and businessmen have become presidents.
 
 
 

ELECTION

German Greens’ chancellor candidate Baerbock targeted by fake news

With Germany's Green party leading the polls ahead of September's general elections, the ecologists' would-be successor to Angela Merkel has become increasingly targeted by internet trolls and fake news in recent weeks.

German Greens' chancellor candidate Baerbock targeted by fake news
The Greens chancellor candidate Annalena Baerbock on April 26th. Photo: DPA

From wild claims about CO2-emitting cats and dogs to George Soros photo collages, 40-year-old Annalena Baerbock has been the subject of a dizzying array of fake news, conspiracy theories and online attacks since she was announced as the Greens’ chancellor candidate in mid-April.

The latest polls have the Greens either ahead of or level with Merkel’s ruling conservatives, as the once fringe party further establishes itself as a leading electoral force in Europe’s biggest economy.

Baerbock herself also consistently polls higher than her conservative and centre-left rivals in the race to succeed Merkel, who will leave office after 16 years this autumn.

Yet her popularity has also brought about unwanted attention and a glut of fake news stories aimed at discrediting Baerbock as she bids to become Germany’s first Green chancellor.

READ ALSO:

False claims

Among the false stories circulating about Baerbock is the bizarre claim that she wants to ban household pets in order to reduce carbon dioxide emissions.

Another fake story firmly denied by the party claimed that she defied rules on mask-wearing and social-distancing by embracing colleagues upon her nomination earlier this month.

Baerbock has also been presented as a “model student” of Hungarian billionaire George Soros – a hate figure for the European far-right and anti-Semitic conspiracy theorists – in a mocked-up social media graphic shared among others by a far-right MP.

More serious online attacks include a purported photo of Baerbock which in fact shows a similar-looking naked model.

The Greens’ campaign manager Michael Kellner said that the attempts to discredit Baerbock had “taken on a new dimension”, that “women are targeted more heavily by online attacks than men, and that is also true of our candidate”.

Greens co-leader Annalena Baerbock earlier this month. Photo: DPA

Other false claims about the party include reports of a proposed ban on barbecues, as well as plans to disarm the police and enforce the teaching of the Quran in schools.

While such reports are patently absurd, they are potentially damaging to Baerbock and her party as they bid to spring a surprise victory in September.

“She has a very real chance, but the coming weeks are going to be very important because Baerbock’s public image is still taking shape,” Thorsten Faas, a political scientist at Berlin’s Free University told AFP.

In a bid to fight back against the flood of false information, the party has launched a new “online fire service” to report fake news stories.

READ ALSO: Greens become ‘most popular political party’ in Germany

Russian disinformation

Yet stemming the tide is no easy job, with many of those who peddle disinformation now using private messaging services such as WhatsApp and Telegram rather than public platforms such as Facebook.

The pandemic and ongoing restrictions on public life will also make it harder for the campaign to push through their own narratives at public events.

Miro Dittrich of Germany’s Amadeu-Antonio anti-racism foundation claims that lockdown has “played a role” in the spread of fake news.

“People are isolated from their social environment and are spending a lot more time online,” he said.

Another factor is Russia, which has made Germany a primary target of its efforts to spread disinformation in Europe.

According to the European anti-disinformation platform EUvsDisinfo, Germany has been the target of 700 Russian disinformation cases since 2015, compared to 300 aimed at France and 170 at Italy.

As an outspoken critic of the controversial Nord Stream 2 gas pipeline between Germany and Russia, Baerbock may well become a target of such attacks during the election campaign.

By Mathieu FOULKES

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