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DATING

Meet the matchmaker hooking up US soldiers with German women

With thousands of American military members and personnel in the Wiesbaden community, there is certainly a market for foreign singles looking to settle in. And that's where matchmaker Jessica Dreyer steps in.

Meet the matchmaker hooking up US soldiers with German women
Matchmaker Jessica Dreyer. Photo: private

When Wiesbaden native Jessica Dreyer started working at the US Army Europe headquarters in her hometown, she noticed an interesting phenomenon. At work, her American male colleagues were eager to find out if she had any single, German friends that they could meet. And in her personal life, her female German friends inquired about the potential availability of any of her US army co-workers.

“I thought, ‘I could make a business out of this’,” Dreyer tells The Local.

And so she did last summer, launching her matchmaking service under the name “US Love Wiesbaden”.

Business started to really boom after a few months when local media noticed the novel dating firm, and now she receives on average 60 to 80 new inquiries from Germans and Americans combined each week.

While she gets calls and emails from all kinds of people, including men seeking men and women seeking women, Dreyer says her biggest client base is German women seeking US military men and vice versa.

This, she says, is simply because of the numbers: The US Army counts 3,100 soldiers, 3,900 American civilian workers, and 1,100 retirees as part of its Wiesbaden Garrison. And around 85 percent of military personnel are male.

For a city that has a long history with the American military, such pairings between American soldiers and German women are also perhaps not so uncommon. Wiesbaden was captured by US forces in March of 1945 during the Second World War, and remained under American occupation after the war’s end. Troops have been present in the Wiesbaden area ever since.

Even beloved American superstar Elvis Presley spent some time stationed near Wiesbaden – a fact which the city proudly boasts about online – and made sure to carve his and wife Priscilla's initials into a Wiesbaden tree.

Plus, Dreyer also works with clients in nearby Kaiserslautern, where tens of thousands more American armed forces and government affiliates live in the largest US military community abroad.

But even though Germans and Americans have long lived with one another in the area, stereotypes on both sides persist, which perhaps drives some of the mutual interest.

“A lot of German women want to meet an American because they say they like the culture, the way of life, the music, being in the USA and the way they think American men are… They find a man in the US armed forces very attractive,” Dreyer explains.

“The way American men look and act, they seem very friendly and like they will be good partners because they are easy going. They think German men are not so easy going in life, and are too picky with things.”

And Dreyer’s American male clients sometimes have just as many preconceived notions of German women – including quite romantic ones.

“American men say they like the women here, they’re taller on average and seem a little more natural. A lot of American men say they love the idea of an international romance. They might like the accent, or the different heritage.”

Dreyer also makes it clear that she’s not doing this to help arrange marriages for legal purposes, like gaining citizenship. And for the most part, neither are her clients.

“To the people who say they just want to meet and marry [for citizenship], I say I’m not a marriage agency. This is about dating and relationships, not about getting a green card or something.”

To set up the matches, Dreyer meets with prospective clients in person to get a sense of who they are, as well as to ask them what they’re looking for in a mate. Her customers tend to be aged 35 and up, which she attributes to the fact that older singles are looking for more discreet and direct ways of meeting someone than dating apps with online profiles.

Dreyer charges men €189 for their first match – €50 more than she charges women, who she says she charges less because they generally earn less than the men. Fees for subsequent matches are then the same: €95.

An important factor in the matchmaking though, is that the German will almost always have to speak English: her American clients rarely speak German well enough to have a conversation, if they speak it at all.

“Most Americans don’t speak German well, but most Germans speak solid English… but if they say they don’t speak English, I have to tell them to consider how they think they can have a relationship with an American this way.”

But when it comes to dating norms, Dreyer says there aren’t the same barriers. Germans and Americans tend to have similar views on courtship, such as questioning who should pay on the first date. Just as in the US, in Germany the answer to this depends on the individuals, Dreyer says.

One thing that is a bit different is the question of marriage. Still, given that her business kicked off less than a year ago, Dreyer hasn’t had any couples get to this point yet.

“Americans expect marriage to come sooner. In Germany we tend to wait years before getting married. We want to make sure we have the right person on hand.”

READ ALSO: Six expert tips on love and dating in Germany

HEALTH

IN PICTURES: 7 of the French government’s sexiest public health adverts

An advertising campaign aimed at convincing young people to get the Covid vaccine has attracted international attention, but it’s not the first time that French authorities have sexed up their public health messaging.

IN PICTURES: 7 of the French government's sexiest public health adverts
Image: AIDES.

It’s an international cliché that France is the land of l’amour – or at least the land of le sexe – and that reputation does seem to be justified, given how often French public health bodies have turned to sex in an attempt to get their message across.

From the suggestive to the downright scandalous, here are seven examples of health campaigns which relied on that oh so French fondness for romance.

Get vaccinated, get laid

The Covid campaign in question was created by regional health authorities in the southern Provence-Alpes-Côtes d’Azur region.

The poster which has got people hot under the collar features two very attractive and very French-looking people kissing, seemingly in the back of a cab after a night on the town. “Yes, the vaccine can have desirable effects,” it says.

The campaign has proved so popular that it will soon be expanded.

Promoting road safety

Earlier this year, the French Road Safety Delegation released a video ahead of Valentine’s Day, which showed a couple sharing an intimate moment in the bedroom.

The full 30-second video featured the slogan, “Life is better than one last drink for the road”.

Another image of two people kissing, seemingly without clothes, included the line, “Life, love. On the road, don’t forget what truly matters.”

Fight against HIV/AIDS

While the link between road safety and sex isn’t immediately obvious, less surprising are the references to intimacy in the health ministry’s HIV awareness campaign from 2016.

Each of the different posters shows two men embracing. Straplines include, “With a lover, with a friend, with a stranger. Situations vary, and so do the protective measures.”

The posters shocked conservative sensibilities, and several right-wing mayors asked for them to be taken down in their towns. 

HIV awareness campaign

Just a few days after the controversy over the ministry’s posters ignited, the non-profit AIDES launched its own campaign, and it didn’t hold back.

The posters showed scuba instructors, piano teachers and parachutists, all of them naked alongside their students. The slogan: “People undergoing treatment for HIV have a lot of things to pass onto us. But the AIDS virus isn’t one.”

“Even if we’ve been spreading this information since 2008, we realise that a lot of people don’t know that antiviral treatments prevent spreading,” head of AIDES Aurélien Beaucamp told France Info.

“People are still afraid of those who are HIV-positive.” 

Government-mandated pornography

It’s common for sexualised advertising campaigns to be labelled pornographic by critics, but in 1998, the French government went a step further and created actual pornography.

READ ALSO Language of love – 15 of the best romantic French phrases

The health ministry commissioned TV station Canal Plus to create five short erotic films to encourage the use of condoms and prevent the spread of HIV. The campaign featured up-and-coming directors such as Cedric Klapisch and Gaspar Noé.

“The only possible way to look at, to get people to protect themselves, is to show, show everything, show simply and without creating an obsession of the sexual act and the act of wearing a condom,” Klapisch said, according to an Associated Press story published at the time. 

You didn’t really think we’d include images of this one, did you? (OK, here’s a link for those who are curious).

A controversial anti-smoking campaign

https://twitter.com/MarketainmentSE/status/212863393143586817

It’s time to forget what we said about romance, because there is nothing romantic about this 2010 campaign from the Droits des Non-Fumeurs (Non-smokers’ rights) association and the BDDP & Fils communications agency.

The campaign featured several images of young people with a cigarette in their mouths, looking up at an adult man who rested his hand on their heads. The cigarette appeared to be coming out of the man’s trousers.

The slogan said, “Smoking means being a slave to tobacco”. The association said the sexual imagery was meant to get the attention of young people who were desensitised to traditional anti-smoking messages, but the posters caused outrage, with members of the government publicly criticising the choice of imagery.

Celebrating LGBTQ+ love

On the other end of the spectrum is this very romantic video from the national health agency Santé Publique France. It was released on May 17th 2021, the International Day Against Homophobia, Transphobia and Biphobia, and was part of a campaign against anti-LGBT discrimination and violence. It is set to Jean-Claude Pascal’s Nous les amoureux

Showing a diverse range of couples kissing, holding hands, and healing each other’s wounds, the video ends on the word play: “In the face of intolerance, it’s up to us to make the difference.”

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