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MCDONALD'S

McDonald’s opens restaurant-museum over ancient Roman road

On Tuesday, a new McDonald's restaurant opened in Italy with one added extra that wasn't on the menu: an ancient Roman road, complete with three skeletons.

McDonald's opens restaurant-museum over ancient Roman road
The road - complete with skeletons. Photo: Superintendency for Archaeology, Fine Arts and Landscape

The existence of the road, which had lain buried for centuries, was first revealed when work began on the restaurant in 2014.

McDonald's Italia funded the €300,000 restoration project and the result is thought to be the world's first 'restaurant-museum', where visitors can see the ancient street while munching on their burgers, thanks to a transparent floor.

The 45-metre road in Frattochie, south of the Italian capital, dates back to between the second and first century BC and is thought to have fallen out of use about three centuries later. It branches off the more famous Appian Way, which links Rome with the south of the country.

Ruts from wagon wheels are visible in the paving stones, which are made of local volcanic rock.

Though McDonald's financed the restoration, the project was managed by Rome's Superintendency for Archaeology, Fine Arts and Landscape.

Archaeologists unearthed the skeletons of three adult males, thought to have been buried after the road had already fallen out of use.

Casts of these skeletons have been returned to the original graves while experts carry out further analysis on the original bones.


Photo: Superintendency for Archaeology, Fine Arts and Landscape

Local mayor Carlo Colizza said the McDonald's project was “a positive example” of private and public sector helping each other.

“We were able to perfectly combine business activities with respect for and appreciation of the history and archeology,” added Colizza.

In fact, construction projects in Italy are often delayed by the discovery of ancient ruins which then have to be properly excavated.

This has been one of the major factors in the repeated delays to Rome's third Metro line; workers have unearthed plenty of Roman treasures including a Roman barracks so impressive that the city is considering turning it into a museum.

Panels in English and Italian will give information about the history of the road and there will be a special children's route for younger visitors to explore after  their Happy Meal (or Appia Meal…). The site is also accessible, for free, without going to the McDonald's branch.

The CEO of McDonalds Italy said that the juxtaposition of antiquity and modernity in the McDonalds restaurant-museum was “virtuous”. 

“It is a place where you can look at the future, through the past,” he said.

McDonalds in Italy

However, McDonalds is more often seen as a threat to Italy's cultural heritage than a possible help.

When its first restaurant opened up near the Spanish steps in Rome 30 years ago, there was public outcry. Fashion brand Valentino, which has its Rome headquarters nearby, complained about the smells and noise from the restaurant, and the opening also sparked the now global Slow Food movement.

And though the chain seems to have thrived, the announcement of a new branch on Vatican-owned property, not far from St Peter's Square, was met with fierce protest from cardinals and local residents.

Cardinal Elio Sgreccia labelled the decision to open the restaurant “controversial and perverse”, but it opened in December despite the complaints.

Elsewhere, Florence has taken the struggle to protect its culinary history particularly strongly.

In 2016, the Tuscan capital turned down a request for the golden arches to set up shop in the city's central square, leading the fast food chain to threaten legal action.

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FOOD AND DRINK

Six of the most Italian non-alcoholic aperitivo drinks

As well as its most famous cocktails, Italy has a long tradition of making refreshing aperitivo drinks without the alcohol.

Six of the most Italian non-alcoholic aperitivo drinks

Italy’s favourite aperitivo-hour cocktails are known far beyond the country’s borders, so their names will probably be familiar to you whether you drink them or not.

But if you’re in Italy and not drinking alcohol, you might find yourself stumped when it comes time to order your aperitivo at the bar.

The first time I found myself in this situation, there was no menu. The waiter instead rattled off a long list of all the soft drinks available, most of which I’d never heard of, and I just picked something I thought sounded nice.

Luckily it turns out that Italy has some great options for an aperitivo analcolico. As well as ‘virgin’ versions of well-known cocktails, there are bitters, sodas and other Italian-made soft drinks that you’re unlikely to find anywhere else.

They might not be quite as iconic as the Aperol Spritz, but they’re as thoroughly Italian – plus, effortlessly ordering one of these will make you look like a true local.

SanBittèr

San Pellegrino’s SanBittèr is one of the most famous non-alcoholic Italian drinks of all, with its highly-recognisable red packaging, often enjoyed in place of Campari cocktails because of its similar dark, ruby-red color.

This drink is carbonated with a slightly sweet, citrus flavor. The recipe is more complex than that of an orange or lemon soda, with notes of spice and herbs, making it ideal to pair with your aperitivo-hour snacks.

Crodino

Crodino looks a lot like an Aperol Spritz with its bright orange hue, and that’s not an accident: it’s said to have been created as a non-alcoholic alternative, and the zesty, slightly herbal taste is similar. It’s typically served the same way. in a round goblet glass over ice with a slice of orange: a Crodino Spritz.

The name comes from the town of Crodo in Piedmont, where it is still bottled today by the Campari group.

Chinotto

Citrusy Chinotto is an acquired taste for many, but it’s worth trying: it’s one of the classic Italian bitters and is said to have a long history, dating back to a recipe shared by Chinese sailors arriving on the Ligurian coast in the 1500s.

It may look a little like Coca Cola, but don’t let the appearance fool you.

(Photo by Eugene Gologursky /Getty Images via AFP)

Aranciata/Limonata

Aranciata is Italy’s version of an orange soda, but not as sugary, and it tastes like oranges. Its base is sparkling water with the addition of orange juice and sugar. There are various brands, but San Pellegrino’s is the most popular. It also sells a ‘bitter’ aranciata amaro, with even less sugar, more citrus tang and herbal notes, which might be more aperitivo-hour appropriate.

Limonata is, as you might guess, the Italian answer to lemonade. Again there are many versions out there but the fizzy San Pellegrino limonata is beloved for its strong, sweet-sour flavour and there’s nothing more refreshing on a hot summer’s day.

Cedrata

Cedrata is one of Italy’s oldest and best-known non-alcoholic drinks. It’s a refreshing, carbonated drink made from a large citrus fruit called a cedro, grown in southern Italy. It’s far less bitter than a Chinotto, but not as sweet as limonata.

The main producer of Cedrata today is Tassoni, and this is what you’re likely to get if you order it at a bar.

Gingerino

This is harder to find than the other aperitivi on the list and is seen as decidedly retro, but it’s worth trying if you can track it down.

It’s another orange-coloured, sparkling drink which became popular in Italy in the 1970s and is still sold today, though you’re more likely to find it in the north-east, close to Venice, where it’s produced.

You may be expecting it to taste a lot like ginger beer, and there are similarities, but it has stronger citrus notes and more bitterness.

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