So why is it that so many French people are drawn to a beauty contest that objectifies women, in a country where “égalité” is supposed to be a fundamental principle?
There's the fact that it's essentially reality TV, a format that always seems to guarantee a certain amount of success these days, but another argument is that many in France can simply relate to the young women taking part.
“The contestants are often from modest rural backgrounds, they represent a certain simplicity and authenticity,” Paris university professor François Jost, a media specialist, has previously told L'Express magazine.
But for Allibert at Osez le Féminisme, there are plenty of other options for viewers.
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