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Famous French treat gets trademarked… by the Chinese

One of southern France's most famous sweet treats is now a Chinese brand.

Famous French treat gets trademarked... by the Chinese
Photo: AFP
Anyone with a sweet tooth in the south of France would be familiar with Calissons d'Aix – a fruity treat with ground almond and icing sugar on top. 
 
But did you know that they're now actually Chinese?
 
Shanghai-based business Ye Chunlin managed to snap up the rights to the sweet, right under the noses of the French who have been in the process of trying to trademark it internationally for years. 
 
And locals have been left gobsmacked. 
 
“I thought it was a joke, I didn't believe it until I saw it in the papers,” someone living next door to the Calisson Museum in Aix-en-Provence told the BFM TV news channel. 
 
In France, the sweet had been protected since 1991, but that only means that locals need to follow strict procedures while making them. People abroad can legally do whatever they want. 
 
Photo: Patrick Müller/Flickr
 
In an attempt to get the trademark on the international stage, French manufacturers took 14 years to agree on exactly which recipe constitutes the treat.
 
By 2015, they managed to lodge a trademark bid at the Indication Géographique Protégée (IGP), which would have given them the global right to the tasty little French candy.
 
But it was too late. 
 
Indeed, the Chinese company wasted no time in getting in first, having their own application accepted under intellectual property agency Sipo. 
 
The French Union de Fabricants des Calissons in Aix has lodged a claim to try and block the decision, hoping that they can prove that the treat is a name rather than a brand. 
 
The news comes at a bad time for market leaders Les Calissons Roy René, which is in the process of a major expansion that will soon see a boutique open in a new mall in Miami. 
 
The actual origins of the Calisson are unclear, with some actually tracing it back to Italy centuries before it became popular in France. 
 
Many agree, however, that it became known in its modern form in the 16th century in the south of France. 
 

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FOOD AND DRINK

Cheese in numbers: France’s obsession with fromage

From cheese types to the amount eaten per year, via cheese favourites - here's a look at how France really feels about fromage.

Cheese in numbers: France’s obsession with fromage

March 27th is the Journée nationale du fromage in France – so here are a few facts about the delicious dairy delicacy.

246

Charles de Gaulle famously once asked of governing France: “How can anyone govern a country with 246 varieties of cheese?”.

His numbers were wrong. Producers in France make closer to 1,000 varieties of cheese – and some have estimated that figure could be pushed up as high as 1,600.

8

The number of cheese ‘families’ in France. A good cheeseboard in France is generally considered to consist of at least three ‘families’ – a soft cheese, a hard cheese and either a blue or a goat’s cheese. Remember, too, an odd number of fromages on a platter is better than an even number, according from cheese etiquettists

READ ALSO France Facts: There are eight cheese families in France

2.5

About how long – in years – it would take you to try every cheese made in France, if you tried a new variety every day. Life goals. 

95

The percentage of people in France who say they eat cheese at least once a week, spending seven percent of their weekly food bill on it.

READ ALSO Best Briehaviour: Your guide to French cheese etiquette

40

Two-fifths of French people say they eat cheese every day

57

The amount of cheese produced, in kilogrammes, in France every second, according to this website, which has a counter to show you how fast that really is. It’s estimated that 1.8 million tonnes of cheese are produced in France every year.

27

The French consume, on average, a whopping 27 kilogrammes of cheese per person per year.

READ ALSO Fonduegate: Why customer service is different in France

3

The three most popular cheeses in France, based on sales, are Emmental, Camembert, and Raclette – followed by mozzarella, goat’s cheese, Comté and Coulommiers.

63

Some 63 cheeses have been awarded the Appellation d’Origine Contrôlée status, which means they can only be produced in a certain region.

1

France has – or at least soon will have – one dedicated cheese museum. 

READ ALSO Three things to know about the new Paris cheese museum

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