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Record profits for Red Bull in 2015

Austrian energy drink maker Red Bull said it posted record profits of 501 million euros ($559 million) in 2015, an increase of 35 percent, according to the economics magazine Trend.

Record profits for Red Bull in 2015
Photo: Paul Gillingwater

The unlisted firm, which does not directly publish its figures, saw drink sales nudge up 6.1 percent to 5.96 billion cans, its turnover rise 20 percent to 3.2 billion euros, and operating income soar by 90 percent to 633.3 million euros, according to Trend.

Red Bull's bottom line was boosted by a cost-cutting programme and a weaker euro, the magazine reported.

Distributed in 169 countries, sales of the energy drink took off in several markets, including Turkey (up 25 percent), South Africa and Saudi Arabia (19 percent), India (18 percent), Poland (18 percent) and Germany (16 percent).

Forty-nine percent of the company is owned by Austrian entrepreneur Dietrich Mateschitz, who set it up in 1987, with the remaining 51 percent stake held by the Thai Yoovidhya family, who own the patent to the drink.

Red Bull is a major sponsor of football, Formula One and extreme sports.

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RED BULL

Ice-skating speed record broken in Luleå, Sweden

What better place to break the world ice skating speed record than the vast expanses of ice in the Luleå archipelago in northern Sweden?

Ice-skating speed record broken in Luleå, Sweden
Dutch skater Kjeld Nuis was protected by a specially designed aeroshield. Photo: Red Bull
Dutch Olympic medal-winner Kjeld Nuis on Thursday reached a record-breaking 93kph, skating behind a car dragging a specially designed aeroshield to reduce air resistance.
 
“It was really exciting,” Nuis said in an article on Red Buill’s website. “It remains natural ice, of course, so it's a bit bumpy but you flew over it. Your skates are going to vibrate and that was really way more exciting than I expected: 93kph is really strangely difficult to control.” 
 
Nuis pointed out that in his fastest race so far, he had skated at 60kph. “I’ve just skated 50 percent faster than my fastest race ever.”