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‘I never intended to start this, but I saw a gap in the market’

"A good festival is the best thing in the world," Jerome Lantheaume tells The Local.

'I never intended to start this, but I saw a gap in the market'
Jerome Lantheaume. Photo: Private

That’s what inspired him to set up a series of 'mini-festivals' promoting deep house music in Malmö, where he moved three years ago with his Swedish wife.

“It's on a Sunday afternoon, and people like the fact that it has a relaxed, family-friendly feel – parents bring their babies along, and young parents are happy to get the opportunity to go to this kind of event,” explains Lantheaume.

Last year, he and his colleagues held three Backyard Session events over the summer – one in June, July and August – to promote deep house music, and the 2016 sessions have already begun, with around 500 attendees each time.

The events have a festival vibe while keeping a local touch, promoting homegrown groups and DJs alongside bigger names. Because Malmö is renowned as a foodie city, they also provided catering from a local Michelin-starred eatery, Ambiance.

The ball got rolling when Lantheaume met Alex Esser, who runs a deep house record label, and the two decided to promote the genre, first by setting up a Facebook page and website, and later by putting on events.

Now, there are five people in total working on the project, all with international backgrounds and plenty of knowledge of the scene.

Lantheaume says they are keen for it to grow “organically, rather than forcing it and going too commercial”, but he hopes to move to a bigger venue for next year. The events are promoted over social media, as well as handing out flyers at concerts and open air events to target the right crowd of people.


Photo: Rosen Danailov

The sessions recently attracted attention when Dutch DJ Joris Voorn played a set, having flown from Ibiza to Malmö especially for the event.

“We’re very proud that we got Voorn over here – we had a mutual friend, but it took some blood, sweat and tears to organize!” says Lantheaume. “He went from playing to 5,000 people in Ibiza to 500 in a local park, but he liked the laid-back, cosy atmosphere. And for us it was great to host such a big name – the concept is growing and we’re getting a name for ourselves.”

Setting up a new event from scratch in Sweden can be time-consuming though, and the 44-year-old admits that navigating all the relevant rules and regulations has been trying at times.

“I realize you need regulation, but sometimes it feels like they don’t want things to happen here; there’s always some small rule popping up!”

As for the future, the plan is “absolutely” to expand to other cities, Lantheaume says, and to become profitable, so that the five who currently volunteer their time can make their passion project a full-time career. But the former DJ has another goal: he simply wants to get people listening to deep house.

“We can reach the diehard fans easily because it's such a small place that we know almost everyone in the scene,” he explains. “But for me it’s also important to reach other people, and connect with the people who don’t know the music yet, to show them that there’s more than just what’s on the radio. I’m stubborn and I'm sure I can convince them to listen to it!”


Photo: Rosen Danailov

Listening to him talk about the music, it's easy to see how. Lantheaume says that what struck him about the Swedish music scene was that, while Swedes are “music-minded”, there isn't much mingling between different genres. People often listen either only to commercial music or to the underground scene, he says.

“I want to break down the walls between different music scenes – Swedish people are so welcoming to foreigners and refugees, but among themselves they don’t really mix together, no one goes to clubs where they play 'the other' kind of music,” says the Belgian.

“The great thing about deep house is that you can choose what you want it to be – it can be jazzy, emotional, clubby – you can choose which way to go, so at the Backyard Sessions for example we keep a relaxed feel.”

Even his two daughters, aged eight and 11, have become accustomed to house music. “I wouldn’t say it’s their favourite…” laughs Lantheaume. “But they do like it!”

The girls were the main reason the family moved to Sweden after ten years in Belgium, as Lantheaume and his wife felt that the Swedish school system was less high pressure and more sociable. Initially, he had planned to continue working on the business he had set up in Belgium, but the hours and travel involved took their toll and he sold his share of the business to his partner in order to become a “house-daddy”.

Now, his dream is to make the Backyard Sessions a full-time career.

“I never intended to start this when I came to Sweden, but I noticed the gap in the market and I’m sure it can grow. We just want to get people together to celebrate the summer, good music and new friends.”

For members

WORKING IN SWEDEN

‘Reassess your cultural background’: Key tips for foreign job hunters in Sweden

Many foreigners living in Sweden want to stay in the country but struggle to find a job, despite having relevant qualifications. The Local spoke to three experts for their advice.

'Reassess your cultural background': Key tips for foreign job hunters in Sweden

One international worker who found it hard to land her first job in Sweden is Amanda Herzog, who eventually founded Intertalents in Sweden with the aim of helping other immigrants find work in the country.

Herzog originally came to Sweden to study at Jönköping University and decided to stay after graduating.

“I thought it would take three months, maybe six months to find a job, I was prepared for that,” she told The Local during a live recording of our Sweden in Focus podcast held as part of Talent Talks, an afternoon of discussions at the Stockholm Business Region offices on how to attract and retain foreign workers in Sweden.

“What happened was it took over 13 months and 800 applications to actually get a job in my industry, within marketing.”

During this time, Herzog was getting multiple interviews a month, but was not getting any further in the process, despite showing her CV to Swedish recruiters for feedback.

“They were baffled as well,” she said. “By the time I landed my dream job, I had to go outside of the typical advice and experiment, and figure out how I actually can get hired. By the time I got hired, I realised what actually works isn’t really being taught.”

‘Reassess your cultural background’

Often, those who come to Herzog for help have sent out hundreds of CVs and are unsure what their next steps should be.

“My first piece of advice is to stop for a second,” she said. “Reassess your cultural background and how it fits into Sweden.”

Herzog, for example, discovered she was interviewing in “the American way”.

In the US, when asked to tell an interviewer about yourself, you’d be expected to discuss your career history – how many people have you managed? Did sales improve while you were working there? – while Swedes are more likely to want to know about you as a person and why you want to work in a specific role for their company in particular.

“A lot of people don’t know this, so imagine all of the other cultural things that they’re doing differently that they learned in their country is normal,” Herzog adds.

“Just start with learning, because it could be that you don’t need to change very much, you are qualified, you just need to connect with the Swedish way of doing things.”

 
 
 
 
 
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Networking is important

“Don’t hesitate to reach out for help and guidance,” said Laureline Vallée, an environmental engineer from France who recently found a job in Sweden after moving here nine months ago with her partner, who got a job as a postdoc at KTH Royal Institute of Technology.

“You tend to insulate yourself and consider yourself not capable, but you’re not less capable than you were in your home country, you just need to explain it to the employers.”

Another tip is to network as much as you can, Vallée said.

“Networking is really important here in Sweden, so just go for it, connect with people in the same field.”

This could be through networks like Stockholm Akademiska Forum’s Dual Career Network, which helps the accompanying partners or spouses of foreign workers find a job in Sweden, or through other connections, like neighbours, friends, or people you meet through hobbies, for example.

Make a clear profile for yourself

Another common issue is that applicants are not presenting themselves clearly to recruiters, Stockholm Akademiska Forum’s CEO, Maria Fogelström Kylberg, told The Local.

“If you’re sending 600 applications without an answer, something is wrong. We have seen many people looking for jobs working in a supermarket, and the next application is a managing director post,” she said. “You have to decide ‘who am I? What do I want to do?’, you have to profile yourself in a clear way.”

This could be editing down your CV so you’re not rejected for being overqualified, or just thinking more closely about how you present yourself to a prospective employer.

“Which of my skills are transferable? How can I be of use to this company? Not what they can do for me, but what problem can I solve with my competence?”

Job hunters should also not be afraid of applying for a job which lists Swedish as a requirement in the job description, Fogelström Kylberg said.

“Sometimes if I see an ad for a job and I have a perfect candidate in front of me, I call the company and say ‘I have a perfect candidate, but you need them to speak Swedish’, they then say ‘no, that’s not so important’. This is not so unusual at all so don’t be afraid of calling them to say ‘do I really need perfect Swedish?’”

Listen to the full interview with Maria Fogelström Kylberg, Amanda Herzog and Laureline Vallée in The Local’s Sweden in Focus Extra podcast for Membership+ subscribers.

Interview by Paul O’Mahony, article by Becky Waterton

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