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ECONOMY

‘Airbnb’ for electric cars launched in Sweden

A car maker hopes to get Swedes using more electric cars by launching an Airbnb-inspired scheme to help drivers connect.

'Airbnb' for electric cars launched in Sweden
An electric car being charged. Photo: Tomas Oneborg/SvD/TT

Despite Sweden being famous for its focus on environmental issues, the sale of electric car use has been slow to shift into top gear. But a car maker has told The Local that it is hoping its new scheme, using the sharing economy to boost the sale of its own green-friendly vehicles, will take off among tech-savvy Swedes.

“Electric cars is a reality, but even though it's year 2016, a year when environmental issues are a big topic, the infrastructure is lacking,” Renault spokesperson Lars Höglin said in a statement announcing the launch of the company's new scheme Elbnb, a website that allows Swedish drivers help each other charge their cars.

“The primary goal of Elbnb is to raise awareness of the lack of charging infrastructure,” Höglin told The Local on Wednesday, citing a survey by the company where 51 percent of respondents said that they found the lack of charging points one of the biggest obstacles of driving an electric car.

The scheme lets drivers pin electric charging points at their homes on a map, allowing other drivers to contact them to get help filling up. Together they then agree on a time and cost of the electric charging.

If the concept sounds familiar, it is because it is. The name, in which 'el' is short for 'electricity', is inspired by Airbnb, a website that allows individuals to rent their home to other users.

“The name immediately tells people what it's all about. People are aware about bed and breakfasts and about Airbnb. We think that Airbnb has created something amazing, so it's also kind of a little tribute to them,” says Höglin.


A map showing some of Elbnb's charging points in Sweden. Photo: Elbnb/Renault

The map, which also shows official charging points, counts 50 users since it launched three weeks ago.

“We have increased the amount of charging points in Sweden by four percent in only this three-week period,” says Höglin. 

He hopes the project can next branch out to other countries, with Norway potentially being top of the list since it is “one of the biggest countries concerning electrical vehicles”. Nothing is yet set in stone.

“Environmental questions are a big topic in Sweden, so that's also the reason why we did it in Sweden.”

Höglin reveals that the scheme seems to be fuelling Sweden's 'fika' [coffee and cake] trend as well.

“I saw a user the other day saying that if you stop by, you can come for a coffee as well. So it's turning into a social network.”

ENVIRONMENT

Sweden’s SSAB to build €4.5bn green steel plant in Luleå 

The Swedish steel giant SSAB has announced plans to build a new steel plant in Luleå for 52 billion kronor (€4.5 billion), with the new plant expected to produce 2.5 million tons of steel a year from 2028.

Sweden's SSAB to build €4.5bn green steel plant in Luleå 

“The transformation of Luleå is a major step on our journey to fossil-free steel production,” the company’s chief executive, Martin Lindqvist, said in a press release. “We will remove seven percent of Sweden’s carbon dioxide emissions, strengthen our competitiveness and secure jobs with the most cost-effective and sustainable sheet metal production in Europe.”

The new mini-mill, which is expected to start production at the end of 2028 and to hit full capacity in 2029, will include two electric arc furnaces, advanced secondary metallurgy, a direct strip rolling mill to produce SSABs specialty products, and a cold rolling complex to develop premium products for the transport industry.

It will be fed partly from hydrogen reduced iron ore produced at the HYBRIT joint venture in Gälliväre and partly with scrap steel. The company hopes to receive its environemntal permits by the end of 2024.

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The announcement comes just one week after SSAB revealed that it was seeking $500m in funding from the US government to develop a second HYBRIT manufacturing facility, using green hydrogen instead of fossil fuels to produce direct reduced iron and steel.

The company said it also hoped to expand capacity at SSAB’s steel mill in Montpelier, Iowa. 

The two new investment announcements strengthen the company’s claim to be the global pioneer in fossil-free steel.

It produced the world’s first sponge iron made with hydrogen instead of coke at its Hybrit pilot plant in Luleå in 2021. Gälliväre was chosen that same year as the site for the world’s first industrial scale plant using the technology. 

In 2023, SSAB announced it would transform its steel mill in Oxelösund to fossil-free production.

The company’s Raahe mill in Finland, which currently has new most advanced equipment, will be the last of the company’s big plants to shift away from blast furnaces. 

The steel industry currently produces 7 percent of the world’s carbon dioxide emissions, and shifting to hydrogen reduced steel and closing blast furnaces will reduce Sweden’s carbon emissions by 10 per cent and Finland’s by 7 per cent.

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