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Italy knocked off podium of wine consumption worldwide

For the first time, Italy has been overtaken by Germany in wine consumption.

Italy knocked off podium of wine consumption worldwide
Photo: Jeff Kubina/Flickr

Italy is practically synonymous with wine and it leads the global export market, with one in every five bottles sold abroad coming from the Mediterranean country. But Italians themselves seem to be losing their appetite for the beverage.

The United States topped the list of biggest wine-drinkers in 2015, followed by France and then Germany, according to a new study from the International Organization of Vine and Wine (OIV). It’s the first time that Italians have been beaten to the podium by German drinkers.

However, figures from Italy farmers' association Coldiretti show that wine consumption in Italy actually saw a modest rise of 0.3 percent in 2015, whereas in France it fell by 1.2 percent. On the other hand, the US and Germany saw more dramatic rises of one percent and 1.1 percent respectively.

Germans drank 20.5 million hectolitres of wine last year, compared to 30.1 million in the US and 27.2 million in France.

Italy fell just behind Germany, with just under 20.5 million hectolitres downed – the equivalent of about 13.6 billion glasses of vino – however, it does have a significantly smaller population than the top three wine-drinking nations.

Recently Prime Minister Matteo Renzi risked an international fall-out by suggesting the country’s wine was better than France’s. Politicians from Italy's Left Ecology and Freedom Party even suggested introducing compulsory lessons about wine for schoolchildren aged six upwards.

But although the Italians aren't drinking more wine, Made in Italy drinks are becoming increasingly popular abroad, and particularly in the US and Germany, with Chianti and Prosecco among the best-loved varieties worldwide.

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POLITICS

France vows to block EU-South America trade deal in current form

France has vowed to prevent a trade deal between the European Union and the South American Mercosur bloc from being signed with its current terms, as the country is rocked by farmer protests.

France vows to block EU-South America trade deal in current form

The trade deal, which would include agricultural powers Argentina and Brazil, is among a litany of complaints by farmers in France and elsewhere in Europe who have been blocking roads to demand better conditions for their sector.

They fear it would further depress their produce prices amid increased competition from exporting nations that are not bound by strict and costly EU environmental laws.

READ ALSO Should I cancel my trip to France because of farmers’ protests?

“This Mercosur deal, as it stands, is not good for our farmers. It cannot be signed as is, it won’t be signed as is,” Economy Minister Bruno Le Maire told broadcasters CNews and Europe 1.

The European Commission acknowledged on Tuesday that the conditions to conclude the deal with Mercosur, which also includes Paraguay and Uruguay, “are not quite there yet”.

The talks, however, are continuing, the commission said.

READ ALSO 5 minutes to understand French farmer protests

President Emmanuel Macron said Tuesday that France opposes the deal because it “doesn’t make Mercosur farmers and companies abide by the same rules as ours”.

The EU and the South American nations have been negotiating since 2000.

The contours of a deal were agreed in 2019, but a final version still needs to be ratified.

The accord aims to cut import tariffs on – mostly European – industrial and pharmaceutical goods, and on agricultural products.

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