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Austrian innovation in the hotel industry

An Austrian businessman has helped to start an innovative company that could change the way hotels will run their business in years to come.

Published: 13 April 2016 12:11 CEST
Austrian innovation in the hotel industry
SnapShot CEO Dr Stefan Tweraser. Photo: Paul Gillingwater

Together with revenue management specialist and Scottish expat David Turnbull, SnapShot was founded by Austrian hotelier Michael Heinze as a data and analytics company that has designed software specifically to help hoteliers manage demand and revenue, as well as marketing and operational strategies using a single cloud-based platform.

They say they are the first hotel industry company to focus on data aggregation to help businesses make profit-focused decisions.

The company is now touring its product across Europe and was in Vienna on Wednesday at the Hotel Melia presenting its flagship product SnapShot Analytics, a free cloud-based data aggregator and analytics tool.


SnapShot Analytics in action in Vienna.  Photo: Paul Gillingwater

The entrepreneurs behind this software believe that they are breaking new ground by not only building a platform that removes the need for multiple Excel spreadsheets, but also cutting the time hotels spend trying to make decisions about how to make money.

“As you can imagine the complexity and awkwardness of these Excel-based analytics created a huge point of pain for hotels,” Austrian co-founder Heinze said in an interview with Tnooz.

“So it was that the need for a highly variable and vastly simplified solution became evident.”

Designed for both small and large establishments, the software helps hotels understand the interdependent roles of revenue management, sales and finance for making profit-driven decisions.


SnapShot CEO Dr Stefan Tweraser with Director of Business Development Claudia Ebbers.  Photo: Paul Gillingwater

Leading the roadshow is another Austrian, Dr Stefan Tweraser, CEO of SnapShot and formerly head of Google in Austria and Switzerland.

In an exclusive interview, Tweraser told The Local that “Long term, what we really want to do with Snapshot is to make hospitality better.”

“It sounds corny, but when you look at the time and effort hoteliers have to invest to really understand their data, and then make good decisions which are better for guests, then having a tool like SnapShot Analytics really will improve the guest experience.”

Tweraser is also passionate about cloud-based computing.  He recommends that entrepreneurs with a new business idea should not hesitate to make use of the latest technology, such as cloud-based platforms, to rapidly build and deploy scalable solutions.

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BUSINESS

Where are Austria’s big international companies located?

Austria's most prominent international companies are involved in banking, insurance, and construction projects worldwide, many but are they all found in Vienna?

Published: 1 December 2023 11:33 CET
Where are Austria's big international companies located?

Here’s where each of the ten largest companies in Austria, by revenue generated last year, are located, both within Vienna and outside of the capital.

One of Central and Eastern Europe’s biggest insurance firms, the Vienna Insurance Group is headquartered in the capital. Their main offices are directly north of the Innere Stadt on Schottenring, close to the Rossau district.

A fellow insurance firm, the Uniqa Group, is located close by. Owning over fifteen significant insurance providers across Europe, they are market leaders alongside Vienna Insurance Group. Their headquarters can be found in the eponymous Uniqa Tower, on Ferdinandstraße close to the Karmeliterviertel.

Erste Group, one of the continent’s biggest providers of financial services, was founded just over two hundred years ago in Leopoldstadt, a suburb adjoining Vienna’s centre to the east. Today, the group is headquartered in the Erste Campus, less than a five-minute walk from Vienna’s central train station.

Founded in the fifties, OMV is the country’s largest oil and gas company. The company owns three European refineries, including one at Schwechat in Lower Austria, near the capital. The company is based in the Hoch Zwei building in the Second District, near the banks of the Danube.

Construction company Strabag, responsible for massive infrastructure projects across Europe and South East Asia, is located across the Danube from OMW, near the Austria Centre and the expansive Donaupark.

Banking giant Raiffeisen International is headquartered in the Weissgerberviertel, north of Vienna’s city centre. Other divisions, including their software development teams, are based throughout the city centre.

Construction company Porr Group, which has many subsidiaries in Austria and involvement in significant railway building projects throughout Europe, has headquarters in Vienna’s south, five kilometres away, in the Favoriten district.

Verbund AG, Austria’s largest energy provider, can also be found outside Vienna’s centre. It is based to the south-west, close to the Mariahilf district and the city’s Westbahnhof, or western train station.

Steel and technology group Voestalpine is located away from Vienna in Linz, Upper Austria, roughly equidistant between Salzburg and Vienna. The company’s headquarters can be found between the Spallerhof district and the Industriegebeit, or industrial area.

Finally, international metals and technology firm Andritz AG is also based outside Vienna, in Graz in Styria. Their headquarters is some distance from the city centre, in the district which gave the company its name: Graz-Andritz.

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