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Swiss lose appetite for Big Macs and fries

The Swiss showed less of an appetite for fast food last year, paying fewer visits to McDonald’s.

Published: 22 March 2016 13:40 CET

Swiss lose appetite for Big Macs and fries

Photo: McDonald's Switzerland

The US burger giant reported that the strong franc and cross-border tourism took a bite out of its turnover which dropped by 33 million francs to 702 million francs.

In a statement McDonald’s Switzerland said in a statement that it was the first time since 2003 that turnover had fallen.

Restaurants in border areas were particularly affected, it said, as customers preferred to eat in its restaurants in neighbouring countries.

Restaurants just over the border in France, Germany, Italy and Austria had all seen their revenue grow, it said.

The 163 McDonald’s restaurants in Switzerland had 100 million customers last year – six million down on the year before.

With 275,000 customers per day McDonald’s is still the biggest restaurant chain in Switzerland, according to the statement.

The company is now hoping to win back market share with new offers. From March 23^rd more varieties of coffee will be available in all restaurants.

The chain is also testing out table service in 15 selected restaurants.

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Restaurant of legendary chef loses third Michelin star

L'Auberge de Collonges-au-Mont-d'Or was 'no longer at the level of three stars', the guide said. Photo:

The retraction of the coveted three-star ranking, coming just three years after Bocuse's death, has prompted anger and dismay from many of his peers.

The Auberge du Pont de Collonges, near food-obsessed Lyon in southeast France, was the oldest three-starred restaurant in the world, having held the accolade without interruption since 1965.

The Michelin Guide told AFP on Friday that the establishment “remained excellent but no longer at the level of three stars” and will have only two in the 2020 edition of the famous red book — known as the “Bible” of French cuisine.

The Bocuse d'Or organisation, which holds the annual international cooking competition he created, greeted the announcement with “sadness” and expressed its “unwavering support” for the restaurant.

Bocuse's family and his kitchen team said they were “upset” by the decision, and celebrity chef Marc Veyrat, who recently sued the Michelin Guide over a lost third star, described the move as “pathetic”.

“Monsieur Paul”, as Bocuse was known, died aged 91 on January 20, 2018, after a long battle with Parkinson's disease.

Dubbed the “pope” of French cuisine, he was one of the country's most celebrated of all time, helping shake up the food world in the 1970s with the lighter fare of the Nouvelle Cuisine revolution, and helping to introduce the notion of a celebrity chef.

Michelin boss Gwendal Poullennec visited Bocuse's restaurant on Thursday to deliver the news, guide spokeswoman Elisabeth Boucher-Anselin told AFP.

Even before Bocuse's death, some critics had commented that the restaurant was no longer quite up to scratch.

But Michelin's decision, a year after stripping Veyrat of his third star just a year after awarding it, immediately stirred controversy.

'Irreparable'

While food critic Perico Legasse told BFM television the guide had committed an “irreparable” error in a quest for media attention, Veyrat said he had “lost faith” in a new generation of Michelin editors he accused of trying to make a name for themselves by taking down the giants of French cuisine.

“I am sad for the team that took up the torch at Collonges,” tweeted the three-starred chef Georges Blanc.

The restaurant has been modernising its look and its menu, pursuing a philosophy its management team describes as “tradition in motion”.

“The chefs have reworked the dishes. They have been refining them for more than a year, evolving them while retaining their original DNA and taste,” the restaurant's manager Vincent Le Roux told a regional newspaper recently.

The restaurant is scheduled to reopen on January 24 after three weeks of renovations — three days before the official launch of the latest Michelin Guide.

Bocuse described himself as a devotee of traditional cuisine. “I love butter, cream, wine” he once said, “not peas cut into quarters”.

According to Michelin, restaurants are selected on four criteria: the quality of the products, the expertise of the chef, the originality of the dishes and consistency throughout the meal and across seasons.

But critics say the costs of ensuring such standards have made Michelin stars an untenable proposition as more diners baulk at spending massively on a meal.

A handful of French restaurateurs have in recent years relinquished their prized three-star status because of the stress of being judged by Michelin inspectors.

In 2018, the guide allowed, for the first time, a restaurant to withdraw from its listings after Sebastien Bras, the chef at Le Suquet, said he no longer wished to cook under that type of pressure.

The 2003 suicide of three-star chef Bernard Loiseau was linked, among other reasons, to speculation that his restaurant was about to lose its three stars.

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