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Swatch profit tumbles on strong Swiss franc

Swatch on Wednesday posted a 21-percent-drop in its annual net profit, as the world's biggest watch group was slammed by a strong Swiss franc and a struggling timepiece sector.

Swatch profit tumbles on strong Swiss franc
Photo: Getty Images/AFP/File

Last year, the Swiss watchmaker saw its net profit plummet to 1.1 billion francs ($1.08 billion), dropping by more than a fifth from 2014, when it reported its weakest annual result in five years.

The company meanwhile said its operating profit slipped three percent to 8.4 billion francs last year, blaming especially “the ongoing unfavourable currency situation versus the still massively overvalued Swiss franc.”

The value of the Swiss franc ballooned after the Swiss central bank in January 2015 suddenly stopped artificially trying to hold down its value against the euro, hitting exporters in the country hard.

Stripping out exchange rate factors, by contrast, Swatch said its operating profit dipped only 0.9 percent.

The results were largely in line with expectations of analysts polled by the AWP financial news agency, who had anticipated a net profit of 1.1 billion francs on an operating profit of 8.5 billion.

Following the announcement, Swatch saw its share price fall 1.24 percent to 334.70 francs in morning trading as the Swiss stock exchange's main SMI index inched up 0.46 percent.

Swatch, best known for its brightly coloured plastic-cased watches, meanwhile said that its all-important watches and jewellery unit had contracted just 0.8 percent in constant exchange rates — less than the overall sector.

In 2015, Swiss watch exports shrank 3.3 percent to 21.5 billion francs, falling for the first time since 2009.

The 2015 slump was closely linked to a steep 9.1-percent fall in demand in Asia, the main market for Swiss watches, which absorbed exactly half of all the exports last year.

Exports to China have yo-yoed wildly in recent years, first raking in several years of double-digit growth before taking a hard hit following efforts to crack down on corruption in that country by banning extravagant gifts like expensive watches to public officials.

The pro-democracy Umbrella protests that brought much of key watch market Hong Kong to a standstill in 2014 also hit Swiss watchmakers hard.

Swatch, which owns 20 brands including Breguet, Omega and Blancpain, however, said it expected improvements ahead.

“Despite the ongoing challenging environment in various regions,” Swatch said it expected to see “a sustainable development in sales in local currency in 2016, based on worldwide ongoing very good consumption demand for Swiss watches.”

The company hailed especially signs of a pick-up in China, where it said it “expects growth of well over five percent in 2016 in local currency” this year.

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LAW

Swiss watchmaker Swatch wins latest trademark battle with Apple

A top Swiss court on Thursday handed the watchmaker Swatch victory in a trademark dispute with US technology giant Apple – the latest in a series of legal disputes between the two firms.

Swiss watchmaker Swatch wins latest trademark battle with Apple
Swatch Group CEO Nick Hayek with the Zero One wristwatch in 2014. File photo: AFP

In the current case, Apple had alleged the Swiss company’s ‘Tick different’ slogan was too similar to the US company’s ‘Think different’ slogan of the 1990s.

Apple originally filed an objection with the Swiss Federal Institute of Intellectual Property, but that organisation turned down the complaint.

Read also: How luxury watchmakers are gearing up for Brexit

The US company then took the case to the St-Gallen based Federal Administrative Court.

To have a chance of winning its case against Swatch, Apple had to prove that the famous slogan – the related TV commercial won an Emmy for Outstanding Commercial in 1998 – had more than 50 percent recognition in Switzerland.

However, the Federal Administrative Court ruled Apple had not provided sufficient evidence that this was the case and found in Swatch’s favour.

The evidence for awareness of the slogan in Switzerland consisted of just several articles on Apple in Swiss broadsheet NZZ.

This dispute was just the latest in a series of legal confrontations between the two companies.

In 2007, Swatch, which is headed up by charismatic businessman Nick Hayek, trademarked the term ‘iSwatch’ before Apple was able to register the term ‘iWatch. 

The Swiss watchmaker also trademarked the expression ‘One more thing’, which was made famous by Apple co-founder Steve Jobs.

Apple has had other legal problems in Switzerland. In 2012, it reportedly paid 20 million Swiss francs (€17.8 million) to Swiss Federal Railways to avoid going to court over its use of the design of the Swiss railway clock in its i06 operating system.

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