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Italy lovers asked to help save crumbling treasures

The decaying bedroom of a Pompeii home, including a graffito perhaps scrawled by Emperor Julius Caeser's second wife, could finally get the restoration it deserves. If enough people donate online, that is.

Published: 20 October 2015 16:07 CEST

Italy lovers asked to help save crumbling treasures

The association LoveItaly is trying to fund restorations of Italian sites via a crowdfunding campaign. Photo: Roberto Salamone/AFP

That an archaeological site like the cubiculum in Pompeii's House of the Centaur might be left to ruin is indicative of a fundamental problem for Italy: its cultural heritage is too large.

Finding the funds to maintain and support such a rich patrimony is a challenge for local councils and tourism boards across country. But that could be about to change thanks to a new non-profit organization called LoveItaly.

LoveItaly is a crowdfunding platform, curated by a cross disciplinary group of experts. It is seeking to raise money for restoration projects on neglected Italian treasures from history buffs and Italophiles around the globe.

One of its first projects will be the ambitious restoration of the crumbling, second-century BC bedroom in the House of the Centaur at Pompeii. However, before work can commence the organization needs to come up with the €53,000 archaeologists at Pompeii have quoted for the restoration.

State of disrepair: the crumbling interior of the bedroom in the Domus of the Centaur Photo: LoveItaly

So where might the cash come from?

“There are many people in many countries who love Italy,” Tracy Roberts, the vice-president and co-founder of LoveItaly told reporters in Rome on Tuesday.

“We are trying to create an international movement.”

Through its website, LoveItaly is asking people to donate upwards of €2, money which will be used to preserve Italy's cultural heritage for future generations.

Noble ambitions aside, many would argue that Italy's ruins already receive millions of euros in funding from private companies, EU taxes and tourist money each year.

“Unfortunately, Italian cultural heritage hasn't been managed in the right way,” Dr. Richard Hodges, an archaeology professor and LoveItaly president said.

LoveItaly, which believes in maximum transparency, hopes to change the management of Italy's cultural resources by working closely with young university students and innovative entrepreneurs when carrying out projects.

The platform promotes small-scale restoration projects, as projects over a certain cost must legally be put to public tender: a fact which has left them open to waste and corruption.

If crowdfunding can raise the funds to carry out restoration projects like the one it has planned for Pompeii, Hodges believes it could reap huge benefits for the Italian economy.

In 2012 Rome was the 12th most visited city in the world, while Frankfurt was ranked 8th in spite of possessing a mere fraction of the history that the Italian city can offer tourists.

“We need to exploit Italian cultural heritage by investing resources like money and young people into it to be sure that it lasts forever.

“Culture is Italy's infinite oil reserve – one that [Russian President] Vladimir Putin would be all too happy to have.”

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Ice to AC: Nine of the most common American misconceptions about Italy

It’s no secret that Americans love to visit Italy; the Washington Post predicted in December that the country would be Americans’ top foreign tourist destination for 2023, and the volume of US visitors who’ve arrived in Italy since then appears to have borne this out.

But while many Americans have a deep knowledge of – and love for – Italian culture, there are some surprisingly enduring myths about Italy that can be found in the USA specifically.

Some come close to the truth, while others fall wide of the mark.

There is no ice in Europe/Italian restaurants charge for ice

Fiction – Americans love ice, beverages are routinely served with it and refrigerators in the US often have some type of ice dispenser attached to the door.

But in Italy, ice is simply less prioritised. While ice in your drink will usually not cost you extra, you might need to specifically request it. Soft drinks in Italy are usually served without ice, so if you want your beverage iced, you need to request the drink con ghiaccio – with ice.

A classic Italian spritz should always come with ice. Photo by Tomasz Rynkiewicz on Unsplash

Italian homes don’t have dryers

Fact (mostly) – Tumble dryers do exist in Italy, but they’re rare. A survey published by Italy’s national statistics office (Istat) in 2014 found that just 3.3 percent of Italian households had one, whereas 96.2 percent had a washing machine and 39.3 percent a dishwasher.

Those washing lines strung with laundry hanging above the heads of passers by aren’t there just to create a quaint backdrop for photos – people make wide use of the abundant sun to air dry their clothes and sheets.

That does not mean that Italians in cities don’t occasionally use clothes dryers though if they’re in a rush; some might take items to a nearby laundromat.

McDonald’s is healthier in Italy

Fact (sort of) – McDonald’s uses different ingredients based on the country, and the Big Mac in Italy is (slightly) healthier than the one sold in the United States. It is slightly less calorific, with 509 kCal in contrast to the American Big Mac’s 540 kCal per 100g.

The Italian Big Mac also has less salt and fat, but it does not compare to the world’s healthiest Big Mac (found in Israel).

McDonald’s in Italy also uses EU-sourced ingredients, and the EU restricts the usage of additives and growth hormones. For example Azodicarbonamide which is used to bleach flour, is banned in the EU, but not in the United States, where McDonald’s was still using it as of 2016.

It is true, however, that you can buy beer in McDonald’s in Italy.

McDonald’s burgers are marginally healthy in Italy compared to the US. Photo by Brett Jordan on Unsplash

Italians drive small cars

Fiction (increasingly) – Think of Italian cars, and you might picture a classic Fiat 500 puttering around picturesque cobbled streets – but that’s all changing.

2021 was a historic year for the Italian automotive industry: the sale of SUVs surpassed those of medium-sized sedans for the first time, claiming 48 percent of the market share compared to the sedan’s 45 percent.

That may not match the US, where SUVs and pick-up trucks currently account for around 73 percent of vehicles sold, but it’s a huge increase from 2012, when SUVs made up just 17 percent of vehicle sales in Italy.

There are no free public toilets

Fact (mostly) – You will occasionally find an Italian town or city that offers some free public toilets. For the most part though, you’ll have to pay, including in train stations – and even paid public toilets are few and fair between.

Instead, you’re better off heading to one of the many caffe-bars found all over the country and paying for a euro for a bottle of water or a coffee so you can use their facilities – if you ask nicely, you might even be allowed to go for free.

Metro stations, supermarkets and grocery stores tend to not have any toilets at all, and neither will most clothing stores. One place you will find plenty of free public bathrooms, though, is a motorway service station.

Something that strikes many visitors to Italy as odd is the lack of seats on public toilets. Exactly why this is the case is debated, but there’s a general consensus that the phenomenon has rapidly accelerated in the past couple of decades.

A street sign at an antiques fair in Turin. Free toilets in Italy are few and far between. Photo by rashid khreiss on Unsplash

Italy doesn’t have air conditioning

Fact (sort of) – There’s not no air conditioning in Italy – in fact data from Italy’s national statistics office showed that one in two Italian households had AC in 2021.

It’s far less popular than in the US, though, where 90 percent of households have air conditioning. There’s still not much of a culture of AC in Italy, where many believe it will give you a colpo d’aria leading to at best a sore neck and at worst pneumonia – so even households that have a unit tend to use it sparingly.

If your hotel or Airbnb doesn’t specifically mention AC, you can assume it doesn’t have it.

Coca-Cola tastes different in Italy

Fact – While Coke is available almost everywhere in the world, the actual ingredients in Coca-Cola are different in some countries, which could lead some Coke connoisseurs to notice a difference in taste between the products in the US and those in the EU.

The biggest difference is the regular Coke – in the US this uses high fructose corn syrup while in Europe cane sugar is used to sweeten the product, resulting in a significant difference in taste.

You’re much more likely in Italy to come across Coca Zero, the zero-sugar version of Coca-Cola, than Coca-Coca Light, the European version of Diet Coke, which has always been hard to find and which some online sources say Italy stopped distributing altogether in 2022.

Coke in the US: different to its European counterparts. Photo by Cody Engel on Unsplash

You don’t need to tip

Fact – It’s not necessary to tip after a restaurant meal in Italy. However, this is a matter of personal choice and you are free to do so (tipping certainly won’t cause upset).

Diners do often leave some change after a particularly enjoyable meal. In terms of how much to give, some people round up a bill to include a tip, while others give what spare change they have.

Some people may also opt to tip other professionals as well, such as taxi drivers and cleaners, but again – this is optional and typically not a large quantity. In some apartment buildings, residents may give a Christmas card with money inside to the portiere (doorman) as a kind of annual tip.

All cars are stick shift

Mostly fact – In the United States, stick shift vehicles are becoming a thing of the past, but in Italy they are still very much being bought and driven.

As of 2018, around 20 percent of new cars sold in Italy were automatic – which is much higher than the less-than-one percent sold in the 1980s, but still a lot less than the US’s figure of 96 percent.

That said, around 70 percent of SUVs sold in Italy use automatic transition, so with the popularity of these larger vehicles on the rise, you can expect to see more automatics on Italian roads in the future.

What do you think? Have you noticed any other common beliefs or misconceptions about Italy in the US, or elsewhere? We’d love to hear from you in the comments section below.

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