Siffredi, 51, also known as 'the Italian Stallion', has starred in over 1,300 adult films and will give a special two-week course at 'Siffredi's Hard Academy', which will be filmed to make the reality television series, 'University of Porn', which will probably be broadcast on La5,GQItalia reported.

During the course, Siffredi will instruct an eager bunch of 30 would-be stars, 15 women and 15 men, who were chosen from thousands of applicants during a selection process this summer.

Siffredi will help the budding porn stars develop the techniques needed to make them natural and believable performers on screen.

“I want to share my world of work with people,” Siffredi told GQItalia. “Humility and irony are key principles – you can't be a porn star and take yourself seriously.”

“Today sex is a lot more complicated than it was before – there is a whole new world to learn and teach,” he added.

The adult star is a cult hero in Italy and is a renowned family man in spite of his profession. With his new stint as a teacher, he could quickly get a reputation as a renaissance man too, having already tried his hand at adverts and marriage counselling.

While Siffredi may be an icon in his home country, not all Italians are convinced that his new show will be a hit. “A university of porn? What's the point in that?” asked Rosalia, a cafè owner from Ortona, the same Abruzzo town as Sifreddi.

“I know how to have sex already – and so do you! What we need are universities that teach culture and languages,” she told The Local.