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CHOCOLATE

Lindt’s teddies finally maul gummy bears

Lindt savoured a victory over Haribo on Wednesday in a long-running legal battle after a German federal court ruled that the chocolate teddy bears made by the Swiss confectionary giant were not a copy of the German sweets maker's gummy bears.

Lindt's teddies finally maul gummy bears
Lindt's bear (left) and gummy bear. Photos: Rolf Vennenbernd/DPA/AFP

“Lindt's sale of bear-shaped chocolates wrapped in a golden foil with a red ribbon is neither a violation of Haribo's 'Gold Bear' trademark nor an illegal imitation of the fruit gum products,” the court ruled.
   
The German candy manufacturer had taken Lindt & Spruengli to court in 2012 after the Swiss chocolatier began selling “Lindt Teddy” figurines in 2011 for the Christmas season.
   
Haribo claimed that the gold-foil packed Lindt teddies were an imitation of its gold-coloured jelly bear packaging, which also features a bear with a red ribbon around its neck.
   
The Swiss company argued however that the teddy bear figurines were inspired by its best-selling “Gold Bunny” chocolates, which are also wrapped in a golden foil and decorated with a red ribbon and a little bell.
   
The bunnies were first produced in 1952, and are bestsellers during the Easter season.
   
A German court had initially ruled in favour of Haribo but an appeal court threw out that verdict, finding that the chocolate teddies could not be mistaken for Haribo's jelly sweets.
   
To end the dispute, the case was then brought to the Federal Court of Justice for a final ruling.
   
For the court, the chocolate teddies bore no resemblance to the much smaller jellies.

'Teddy lovers delight' 

The two-centimetre (0.78-inch) tall gummy bear has become the best-known product of Haribo, a company created in 1920 in the western city of Bonn.
   
First sold in its current form in 1967, about 100 million such bears are now produced daily.
   
Lindt meanwhile claims on its website that its teddy “sets . . . more than 60 million hearts racing” every year.
   
In a statement welcoming the favourable court's ruling, the Swiss chocolatier said it “will continue to delight all Lindt chocolate lovers with the Lindt Teddy”.
   
Lindt added that both parties “have agreed to refrain from making any substantive comments on the matter itself”.
   
Lawsuits over product trademarks are often brought in Germany, where the justice system is generally viewed as offering strong protection against violations.
   
Also on Wednesday, the same court issued a ruling on a dispute brought by Germany's Sparkasse savings banks against Spain's giant Santander over the red colour used on their logos.
   
The German bank claims it has the exclusive right to that tint in Germany.
   

But the court ruled that the case needs to be heard again on appeal.
   
In another similar case, Beiersdorf has been arguing before German courts that the blue colour used on its Nivea cream tin boxes cannot be used by rival Unilever in its products.

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CHOCOLATE

Swiss chocolate consumption falls to 40-year low in pandemic

The desire for comfort food during the pandemic has failed to boost the fortunes of Swiss chocolate.

Swiss chocolate consumption falls to 40-year low in pandemic
Photo: STEFAN WERMUTH / AFP

Swiss chocolate makers were perhaps expecting a sweet spot as people turned to comfort food during the pandemic but are instead facing devastating 2020 figures showing consumption in Switzerland melting to a 40-year-low.

Chocosuisse, the national federation of Swiss chocolate makers, painted a bleak picture this week of the impact that the Covid-19 crisis had taken on the industry, with plunging production, exports and even consumption.

And Lindt and Sprungli, one of the wealthy Alpine nation’s most famous chocolate makers, published its annual results Tuesday detailing a nearly 11-percent drop in its 2020 revenues, to 4 billion Swiss francs ($4.4 billion, 3.6 billion euros).

Amid lockdowns and a pandemic-fuelled economic crisis last year, it may not be surprising that Swiss chocolate makers overall saw their production fall, shrinking 10 percent compared to 2019, to 180,000 tonnes, according to Chocosuisse.

And exports, which account for nearly 70 percent of Swiss chocolate makers’ revenues, fell by more than that, slumping 11.5 percent in 2020, to 126,000 tonnes.

More surprising perhaps is that the country renowned for its love of high-quality cocoa products, where people gobble up more chocolate per capita than anywhere else in the world, also saw consumption drop.

Lowest since 1982

In fact, annual consumption fell to below the symbolic threshold of 10 kilogrammes (22 pounds) per person, dipping to 9.9 kilos — the lowest level since 1982.

A major contributor to the drop, Chocosuisse chief Urs Furrer told AFP, was the steep decline in foreign tourists, who tend to tip the consumption scales.

The per capita chocolate consumption in a country is calculated by dividing the volumes sold by the number of inhabitants, leading to inflated figures in Switzerland, where chocolate treats are a favourite souvenir.

“It would be impossible to calculate the exact consumption of residents, because in shops, the salespeople do not know if their customer lives in Switzerland or is a tourist,” Furrer said.

But the absence of tourists is not the whole explanation for last year’s decline. In Switzerland as elsewhere, the health crisis and accompanying restrictions including forced teleworking, has had a clear impact on consumption habits.

“Consumption also dropped in areas that are usually crowded with passers-by, like train stations and city centres,” Furrer said, pointing out that chocolate was often an impulse buy by people on the move.

Physical distancing requirements have also taken a toll on social occasions where handing over a box of chocolates might be expected.

“The sale of gift boxes of pralines has also declined,” Furrer said.

At the same time however, the sale of raw products like chocolate masse usually used by chocolatiers, bakeries and patisseries rose last year as more amateurs delved into making their own sweets at home.

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