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Why cutting hours could boost Swedish firms

Sweden is famous for its work-life balance, but one startup has taken it a step further. Here, Gabriel Alenius and Jimmy Nilsson explain why a six-hour workday will help their company grow.

Why cutting hours could boost Swedish firms
Gabriel Alenius, left, and Jimmy Nilsson. Photo: Background AB

The six-hour workday need not be only a utopia. It does not even have to be a political statement.

To us, it's about a conscious investment in the future.

We want to grow as a company, be an attractive employer and have healthy and thriving co-workers. For that reason we introduced a six-hour workday for all staff – with salary levels unchanged – on September 1st this year.

We work at a production agency specializing in digital presentations. It may seem paradoxical that a consulting firm, which charges for time itself, is willing to reduce its working hours.

But we would not be doing this if we had not thought it through properly, and believed in the benefits.

Even though the six-hour workday has been discussed at a political level for several years, no sustainable solution for how to put it into practice has been presented.

For us it is not about creating more jobs at lower wages. On the contrary, we believe that by reorganizing our workdays, we can become more efficient and complete our projects in less time.

And it is going to bring benefits for our customers as well. We do not believe that there is a general solution for all businesses. Each industry and workplace has its own conditions.

The key to us is to locate downtime and bottlenecks, reduce them and plan so that the process becomes more efficient.

Research suggests that it is difficult to stay concentrated at work for eight hours. But if you only have three hours before lunch, and three hours after, it motivates you to focus and be productive.

READ ALSO: Ten phrases you'll only hear in a Swedish office

We have reduced the need for the ubiquitous Swedish 'fika' breaks, cut office meetings that tend to drag on for hours, and we have also agreed not to manage our own private affairs during working hours.

If you have an active life the private to-do list tends to edge on to the office to-do list, and vice versa. This can create stress. We believe that you feel better by focusing on one thing at a time.

Furthermore, lunch (still one hour long) becomes a more natural opportunity to sit down together and socialize. Any private matters can now be done at the end of the workday.


Does the six-hour workday boost efficiency in the office? Photo: Background AB

At our company, we also plan to work together in groups more than before. More employees will be part of the same project, which will then be wrapped up more quickly. This also makes the project less vulnerable to any staff members claiming sick days.

Working like this, we should be able to provide better service. Projects will have a shorter turnaround time, there will be more frequent meetings with customers, more focus on one customer at a time and shorter delivery times.

Constantly having to refocus consumes time and energy. With our new working hours we are able to focus more on finishing one thing, before moving on to the next.

Our conversion to a six-hour workday is being carried out as a nine-month trial, with meetings every third month to see how it is working internally, financially and with customers.

Our ambition is to grow, generate profit and at the same time find a good balance between leisure and work.

We realize that it is a challenge. But the benefits are too great to not even to dare try.

Gabriel Alenius and Jimmy Nilsson are the co-owners of Background AB, a creative communication agency based in Falun, Dalarna. This is a translated version of a debate article originally published in Swedish by SVT Opinion.

For members

WORKING IN SWEDEN

Why you could land a job in Sweden but still leave within a year

As many as 70 percent of internationals want to stay in Sweden but only 40 percent end up doing so. What can be done to improve this figure?

Why you could land a job in Sweden but still leave within a year

Almost ten years ago, Stockholm Akademiska Forum started its Dual Career Network, a network for the partners and spouses of top academics at Swedish universities to help them find work.

“The starting point was actually that one of our biggest universities had problems… they lost top scholars they had finally recruited to Sweden, and almost every time it was because the partner didn’t find a job in Stockholm,” Stockholm Akademiska Forum’s CEO, Maria Fogelström Kylberg, told The Local during a live recording of our Sweden in Focus podcast held as part of Talent Talks, an afternoon of discussions at the Stockholm Business Region offices on how to attract and retain foreign workers in Sweden.

“We thought ‘we’re in a good position representing 18 universities and the city to do something’, there’s strength in numbers,” she said.

To date, the forum has supported around 1,000 people, helped by a collaboration with Stockholm Business Region, which opened the network up to companies recruiting international staff.

In a new report, the forum highlighted the financial benefits for Swedish companies in hiring international talent, calling on Swedish companies to be more open to hiring foreign workers.

“There’s a lot of cost involved when you hire someone from abroad,” Fogelström Kylberg said. “They are often too focused on the person they are employing, but often for more senior roles, it’s a question of the whole family, it’s a family decision to move abroad.”

Companies invest a lot of money in employing someone, she said, but if their partner can’t find a job, they could leave within a year.

“Our numbers show that 88 percent of our members, these partners, have left an ongoing career and they are ready to start working tomorrow… but in Sweden, also for Swedes, it’s quite normal for it to take a year to get a new job,” she added.

“It’s a complete waste, because the person leaves and also Sweden loses money, because we could be getting income tax from two people,” she said.

It’s not just income tax which Sweden is missing out on, either. Accompanying family consume goods and services in Sweden, contributing towards the economy even if they are not working.

So-called third country students – students from non-Nordic, non-EU countries – often have particular issues with finding a job in order to stay in Sweden, as they only have a short amount of time to secure a position after their studies are complete, Fogelström Kylberg said.

“We’re doing a pilot project now starting in October, called the Stockholm Student Academy, built on the same basis as the Dual Career Network academy, for 250 students, master students from all universities together in a common programme with the same content to get to know Sweden, how the job market is organised, meeting in six different universities, extra social activities together. We need to do something as it’s a really big problem, they cannot stay but they want to. Students are an important resource.”

Laureline Vallée, who moved to Sweden alongside her partner and found a job after five months, describes dual career support as “really important”.

“It’s really challenging for the following partner,” she said. “So they also need to be integrated into society, and if not, the company has a high risk of losing their employee. And it means another move for the family.”

The Dual Career Network run by Stockholm Akademiska Forum is based in the capital, but there are other similar networks available for people based elsewhere in Sweden.

“There’s a similar one in Lund, they have a bigger region, as they have Malmö and Copenhagen too, and they have other challenges,” Fogelström Kylberg said.

“There are also a lot of other good initiatives, like Korta vägen or Yrkesdörren, which can really help. So the situation isn’t hopeless, it’s started and it has to grow, as we don’t want to lose more people.”

Listen to the full interview with Maria Fogelström Kylberg, Amanda Herzog and Laureline Vallée in The Local’s Sweden in Focus Extra podcast for Membership+ subscribers.

Interview by Paul O’Mahony, article by Becky Waterton

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