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Danes pay world’s highest Netflix price

If you're a Netflix customer in Denmark, you're paying significantly more for the streaming service than subscribers in other countries.

Danes pay world's highest Netflix price
Danes pay more than three times as much to watch House of Cards than Argentineans do. Photo: Netflix

Netflix charges its customers in Denmark almost twice as what it asks American subscribers to fork over every month and more than three times what Argentineans pay, a report in Quartz based an analysis from financial services company UBS reveals.

The streaming giant's annual monthly revenue per user in Denmark amounts to $15.11, by far the highest in the world. Customers in Scandinavian countries Norway and Sweden are the only ones close to forking over as much money each month as the Danes, paying an average of $13.44 and $12.36 per month respectively.

By comparison, customers in the US pay just $8.16, Mexicans pay $7.60 and in Argentina, you can binge watch Breaking Bad for only $4.75 per month, less than a third of what it costs in Denmark.

Netflix stats

Netflix offers three prices in Denmark: a basic package that costs 79 kroner ($11.93) per month, a standard package for 89 kroner ($13.44) and a premium for 119 kroner ($17.98).

Despite paying significantly more for the service than customers elsewhere, Danish consumers are still frequent users of Netflix. According to the analysis institute Wilke, Netflix is the largest commercial streaming service in Denmark. Some 35 percent of Danish consumers use the service, putting it behind the streaming service of publicly-funded broadcaster DR and the free service YouTube.

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BUSINESS

Google News to return to Spain after seven-year spat

Google announced Wednesday the reopening of its news service in Spain next year after the country amended a law that imposed fees on aggregators such as the US tech giant for using publishers’ content.

Google News to return to Spain after seven-year spat
Google argues its news site drives readers to Spanish newspaper and magazine websites and thus helps them generate advertising revenue.Photo: Kenzo TRIBOUILLARD / AFP

The service closed in Spain in December 2014 after legislation passed requiring web platforms such as Google and Facebook to pay publishers to reproduce content from other websites, including links to their articles that describe a story’s content.

But on Tuesday the Spanish government approved a European Union copyright law that allows third-party online news platforms to negotiate directly with content providers regarding fees.

This means Google no longer has to pay a fee to Spain’s entire media industry and can instead negotiate fees with individual publishers.

Writing in a company blog post on Wednesday, Google Spain country manager Fuencisla Clemares welcomed the government move and announced that as a result “Google News will soon be available once again in Spain”.

“The new copyright law allows Spanish media outlets — big and small — to make their own decisions about how their content can be discovered and how they want to make money with that content,” she added.

“Over the coming months, we will be working with publishers to reach agreements which cover their rights under the new law.”

News outlets struggling with dwindling print subscriptions have long seethed at the failure of Google particularly to pay them a cut of the millions it makes from ads displayed alongside news stories.

Google argues its news site drives readers to newspaper and magazine websites and thus helps them generate advertising revenue and find new subscribers.

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