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IKEA

Ikea stops selling alcohol at Swedish restaurants

Global flat-pack furniture giant Ikea is in the midst of clearing out all the alcoholic beverages from shelves in the restaurants at its Swedish stores, after alcohol sales dwindled.

Ikea stops selling alcohol at Swedish restaurants
The alcohol is gradually being phased out. Photo: Bjorn Lindgren/TT

“It’s a gradual phase-out. We stopped stocking up at the same rate at the beginning of this year and will keep on selling until we run out,” Anna Pilkrona Godden, a spokeswoman for Ikea Sweden, confirmed to The Local on Thursday.

“There’s no other reason for it than the fact that there wasn’t a great demand for alcohol and we choose to listen to our customers,” she said, saying that there have been no alcohol-related incidents to prompt the move.

Godden said the decision to get rid of alcohol at its restaurants purely applies to Sweden at this stage.

“This is in no way a global policy. Every (Ikea) country can bring in and sell a certain amount of local products if they want to. I don’t know what the others are doing or not doing.”

Sweden has among the strictest rules in Europe when it comes to drink driving and while Godden did not wish to speculate on whether this had had a direct impact on Ikea's new strategy in Sweden, she confirmed that there is a growing trend towards healthier lifestyles in the Nordics.

The decision to phase out alcoholic drinks comes as the company also launches "a greener and healther line of foods" called "New Food Direction".

Ikea in Sweden has sold alcohol at its restaurants for about a decade.

Pilkrona Godden said the initiative, which is in line with the World Health Organisation’s (WHO) recommendations for healthy eating and which is being rolled out at Ikea stores worldwide, includes replacing branded soft drinks in its self-service restaurants with flavoured soda water.

“It’s just half of the sugar compared with soft-drinks.”

“We’re also looking into our portion sizes and to reduce the amount of salt and sugar in the foods,” she said.

Ikea is famous for its food, and particularly its meatballs. When its Norwegian branch this summer changed the way it served the traditional Swedish dish by including vegetables for an extra cost, local health experts went wild, criticising the furniture chain for charging for what was healthy on the plate. 

WEATHER

Danish Ikea store shelters staff and customers overnight during snowstorm

Heavy snowfall left 31 people looking for a spare cushion at the Aalborg branch of Ikea on Wednesday as they were forced to spend the night at the store.

A file photo at Ikea in Aalborg, where 31 people stayed overnight during a snowstorm on December 1st 2021.
A file photo at Ikea in Aalborg, where 31 people stayed overnight during a snowstorm on December 1st 2021. Photo: Henning Bagger/Ritzau Scanpix

Anyone who has found themselves wandering the mazy aisles of an Ikea might be able to empathise with the sense of being lost in the furniture store for a seemingly indefinite time.

Such a feeling was probably more real than usual for six customers and 25 staff members who were forced to spend the night at the furniture giant’s Aalborg branch after being snowed in.

Heavy snow in North Jutland brought traffic to a standstill and halted public transport in parts of the region on Wednesday afternoon, resulting in a snow-in at Ikea.

“This is certainly a new situation for us,” Ikea Aalborg store manager Peter Elmose told local media Nordjyske, which first reported the story.

“It’s certainly not how I thought my day would end when I drove to work this morning,” Elmose added.

The 31 people gathered in the store’s restaurant area and planned to see Christmas television and football to pass the evening, the store’s manager reported to Nordjyske.

“Our kitchen staff have made sure there is hot chocolate, risalamande, pastries, soft drinks, coffee and the odd beer for us in light of the occasion. So we’ll be able to keep warm,” he said.

“We couldn’t just send them outside and lock the door behind them at our 8pm closing time. Absolutely not. So of course they’ll be staying here,” he added.

The temporary guests were given lodging in different departments of the store in view of the Covid-19 situation, Nordjyske writes.

“For us , the most important thing was to take care of each other and that everyone feels safe,” Elmose said.

At least Ikea’s stranded customers and staff had somewhere comfortable to lay their heads.

The same can unlikely be said for around 300 passengers at the city’s airport who had to stay overnight at the terminal.

The airport was forced to stop flights from 2:30pm yesterday amid worsening weather, which also prevented buses from transferring passengers to hotels.

“We have around 300 people in the terminal right now and have been giving out blankets on the assumption they will be staying here tonight,” Aalborg Airport operations manager Kim Bermann told Nordjyske.

READ ALSO: Ikea reopens in Denmark after country’s worst retail month this century

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