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‘There’s such a demand for live music in Sweden’

Scottish artist Rosie McClune, 33, tells The Local about how her Gothenburg-based venture MusicMakes is trying to bring more live gigs to Sweden's music scene.

Published: 20 July 2015 07:28 CEST
'There's such a demand for live music in Sweden'
Gothenburg-based musician Rosie McClune. Photo: Simon Forsythe

Sweden is one of the biggest exporters of music in the world, so the Swedish creative industry already has plenty to smile about, with modern success stories such as Max Martin, Icona Pop and Avicii played on stereos and iPods all over the world.

But despite its international success, the Nordic country's live music scene is comparatively small. After almost a year living in Sweden, Scotland-born Rosie McClune says one thing she still misses from her old home town in the United Kingdom is the vibrant concert scene.

“In Glasgow you can't go anywhere without hearing live music. There's practically a gig every 50 feet – you can't escape it. That's not the case in Gothenburg where I live,” she tells The Local.

McClune knows what she's talking about. The former The Hedron guitarist has toured with and supported world names such as The Rolling Stones, Alice in Chains, Sex Pistols and many more, rocking it up at festivals and in venues all over the world – including Sweden.

Having already established a network of connections in Scandinavia, the challenge-driven punk rocker did not have to think long when a friend one day asked her if she would consider relocating to Sweden's second biggest city to open a music venue.

“I've played lots of gigs here over the past two or three years and I just love it. I've been to Stockholm a lot but I find Gothenburg to be a lot warmer in terms of the people. It feels more like a community,” she says.

VIDEO: The Local's top Swedish songs of July

Almost a year later, McClune now runs the MusicMakes studio and live hub in central Gothenburg. Her aim is to offer a space where up-and-coming as well as established artists can record and showcase their music – bringing live music to the people.

“Something a lot of people told me was that although there are a lot of musicians in Gothenburg there is nowhere to play. I'm trying to change that. Anyone who wants to come in here and play can. I think it's important that people have a space where they can build their confidence on stage,” she explains.

McClune by and large operates an open-door policy to recreate the missing link between audiences and musicians. Despite Sweden's huge large-scale music export industry, there is a hunger for the smaller, more intimate venues and frequent concerts that is not currently being met, she says.

“A lot of people have told me that it's hard to get the Swedes out of their house to go to live gigs, but I've actually found that there is such a demand for it if it's only being offered. We sometimes put on gigs on the outskirts of Gothenburg where you wouldn't think you would attract an audience, but everything we have put on has sold out,” she says.

And the Glaswegian is full of hope for the future of Sweden's live scene, saying that in many ways it is easier for young musicians to make it in the Nordic country than in many other places in the world.

“I almost can't believe how much the government helps to fund musicians and I think that's amazing. You don't get that in the UK, because whenever there are government cuts the first thing to go is always the arts. In Sweden, creativity is encouraged,” she says.

The Local speaks to her as she is right in the middle of planning a series of summer gigs. McClune leads a busy life, but not one that she is planning on giving up any time soon.

“No, I love it here. And what I love especially about Gothenburg is that I always discover new things. You get off the plane in Stockholm and you're immediately bowled over by how beautiful it is. Gothenburg is not so much about the beauty; you have to look for it, it's not in your face,” she says.

Looking for work in Sweden? The Local's job site offers thousands of opportunities for English-speakers

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READER INSIGHTS

How to find a job in Sweden: Five tips from those who’ve been there, done that

The Swedish job market poses unique challenges for newcomers. The Local's readers share their best tips for cracking the career code.

Published: 10 April 2024 11:32 CEST
Updated: 13 April 2024 15:50 CEST
How to find a job in Sweden: Five tips from those who've been there, done that

Network, network, network!

A statistic that often gets tossed around is that seven out of ten jobs in Sweden are obtained through personal connections, and there’s no doubt that a good network is crucial to your job hunt, making the labour market extra challenging for newcomers to the country.

In fact, networking was the main tip mentioned by The Local’s readers.

“The job market is quite hot in Sweden, and talent is in short supply. People hiring do not have a lot of time to find the right talent, and tips from friends, colleagues and former colleagues are the way to first, find out organisations are hiring, and secondly, get your CV on the short list,” said Kyle, a Canadian reader who works in innovation management in Gothenburg.

“If you are going for a major employer like Volvo, network gets you in the door, as HR does not have much to do with hiring… the hiring managers do all of it and have no time, due to the insane number of consensus meetings. If you are looking for smaller organisations, they have even less time to find people, and networking is their primary way to find talent,” he added.

NETWORKING IN SWEDEN:

Some of the networking tips readers mentioned were going to job fairs, getting an internship to help you establish connections in your preferred field, joining clubs (this could be anything from your local gardening association to meetups for coders, but focus on clubs that may be popular among people working in your chosen field), and drawing on your organic network of friends, neighbours and others.

Don’t neglect the groundwork

The saying “dress for the job you want, not the job you have” is getting worn out (and people may look at you funny if you turn up to interviews in a Batman suit), but there’s truth to the notion of making sure you know what you want – and preparing for it.

In other words, don’t wait for a job ad to appear before you start to customise your CV and figure out what skill set you need. Create your CV now so that you’re ready to tweak it to your dream job – you could even have a general look at job ads in your field to see what requirements are needed. And don’t forget to spruce up your LinkedIn profile so that it fits with your career goals.

“I believe that several factors contribute to successfully landing a desirable job in Sweden. It’s essential to prepare to meet the requirements beyond just having a university degree. Many individuals realise these requirements only after completing their studies when they start searching for a job, which can be too late,” said Adnan Aslam from Pakistan, who works as a food inspector.

“I recommend identifying the job advertisements for positions you aspire to hold in the future and then preparing for those requirements during your studies. For me, acquiring a basic level of proficiency in the Swedish language and obtaining a Swedish driving licence were crucial. I pursued these goals during my studies and was able to secure a desirable job before graduating,” he added.

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Felipe Cabral even has a GPT assistant trained on his own CVs and old cover letters, and said the set-up only takes ten minutes if you already have your documents. “With that in place, you can give instructions like: Read this job description and create a tailored version of my CV and letter for it. (…) Remember to always review and ask it not to create data aside from your documents.”

Be flexible and ready to adapt

Moving to a new place inevitably means having to learn not just the practicalities such as how to write a CV or which websites to use to look for job openings, but also learning how to navigate a new culture with all its unspoken expectations.

Swedish workplaces are generally less hierarchical than many other countries, but that doesn’t mean you can say whatever you want whenever you want without anyone raising an eyebrow. Swedes are usually direct, but be careful of being too abrasive or boastful: raising your voice, even during a spirited argument, or banging your own drum to show off your skills may not go down well.

“Talk, deliberate, complain like a Swede and you’ll come across like you know what the job entails, so your trustworthiness increases,” said an Indian data analyst who preferred to remain anonymous.

“Office politics are just as strong in Sweden as anywhere else. The flat hierarchy is deceiving as social hierarchy is enforced quite a bit in that lack of formal hierarchy. Take your time in learning these dynamics wherever you work before revealing your talent and capabilities. Expect those internal politics to happen, and they won’t hurt so much when they do,” said Kyle, the Canadian reader in Gothenburg.

This article about Swedish office politics may be useful.

Stay true to yourself

Adapting to your surroundings is one thing. Completely changing who you are is another.

For one thing, your happiness is as important as your career progression, and for another, your foreignness need not be an impediment: it’s also a skill that sets you apart from the rest. It means you have unique experience, and also, in the right setting, provides an opportunity to sometimes violate those social rules we mentioned above, because people assume you will, anyway.

“Trust is key. Build trust in your network, work with integrity. It’s OK to violate jantelagen if you are maintaining integrity. Sometimes your outsider and more honest/open opinion will burn bridges, especially those that may feel threatened by talent. But it will build trust with other colleagues who see it as brave and more trustworthy to work with,” said Kyle from Canada.

Hunker down for the long haul

We don’t want to scare you, because there are plenty of examples of people who quickly find their dream job in Sweden and settle into their new workplace, enjoying perks such as long summer holidays, generous parental leave and the famous work-life balance.

But if you do find it tougher than you expected: know that you’re not alone.

Several readers who responded to the survey said they were still trying to find a job in Sweden.

“I found jobs all over Europe but not here. They say they have a lack of experienced senior engineers but the don’t seem to be doing much to solve this,” said a Brazilian in Gothenburg.

A reader from Bangladesh said she was “at a loss” as to how to make a career change from her current AI role in Stockholm, despite many years of experience as an IT project manager.

“Over the past 18 months, I’ve submitted over 600 applications to various organisations. Unfortunately, despite being overqualified for some positions, I’ve faced rejections at every turn, from both large and small companies. The job market here, especially for foreign-born women, feels overwhelmingly challenging,” she said, adding that the struggle had impacted her mental health.

The Local has on several occasions reported on foreign residents’ struggle to get a foot on the Swedish job ladder, with many facing hurdles such as employers’ unfamiliarity with international degrees, discrimination, or a lack of network that can provide paths into a company.

So during the job hunt, don’t forget to care for yourself. Share your concerns with fellow job-seekers, ask for help and join networking groups – this is good not just for creating new contacts, but also in terms of your social well-being and meeting people who are in a similar situation.

And finally, as one British reader in Stockholm advised, keep looking: “Be open-minded with the opportunities that present themselves. It isn’t an easy market to enter and doesn’t feel inclusive.” But he added, “don’t give up”.

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