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Swedish retail giant H&M enjoys soaring profits

Swedish fashion giant H&M reported an 11 percent boost in its profits in the second quarter of the year, on the back of a 20 percent jump in sales.

Swedish retail giant H&M enjoys soaring profits
H&M reports a leap in profits. Photo: AP Photo/Lynne Sladky

The company posted a net profit of 6.45 billion kronor ($780 million) between March and May 2015.

However, it said the stronger dollar had increased the company's costs during the period, and it would have an even greater impact on earnings in the second half of the year.

“The market situation as regards external factors for the purchasing period for the third and fourth quarters of 2015 is considered to be very negative because the US dollar has strengthened substantially against most currencies,” H&M wrote in its report.

In the second quarter, the stronger dollar pushed gross margins down to 59.4 percent, from 60.8 percent a year earlier.

H&M said “cost control in the group remains good”, and attributed the higher costs to “the expansion and the long-term investments within IT and online, and to the broadening of the product range”.

Sales, which ticked in at 45.87 billion kronor, were boosted by new store openings across the world, including Peru's first store in the capital Lima, as well as online shops in eastern Europe among others.

In local currencies, sales rose by 12 percent.

“Sales development was again strong – particularly if we consider the more challenging conditions we faced such as strong comparables from last year, unusually cold spring weather in many of our important European markets and negative calendar effects,” chief executive Karl-Johan Persson said.


H&M chief executive Karl-Johan Persson. Photo: Marcus Ericsson/TT

As of May 31st, the Swedish company had 3,639 stores worldwide, including its other brands COS, & Other Stories, Weekday, Monki and Cheap Monday.

It said it expects to open in India and South Africa by the end of the year.

The group also announced plans to open 900 cosmetic stores, H&M Beauty, starting in July.

ENVIRONMENT

Sweden’s SSAB to build €4.5bn green steel plant in Luleå 

The Swedish steel giant SSAB has announced plans to build a new steel plant in Luleå for 52 billion kronor (€4.5 billion), with the new plant expected to produce 2.5 million tons of steel a year from 2028.

Sweden's SSAB to build €4.5bn green steel plant in Luleå 

“The transformation of Luleå is a major step on our journey to fossil-free steel production,” the company’s chief executive, Martin Lindqvist, said in a press release. “We will remove seven percent of Sweden’s carbon dioxide emissions, strengthen our competitiveness and secure jobs with the most cost-effective and sustainable sheet metal production in Europe.”

The new mini-mill, which is expected to start production at the end of 2028 and to hit full capacity in 2029, will include two electric arc furnaces, advanced secondary metallurgy, a direct strip rolling mill to produce SSABs specialty products, and a cold rolling complex to develop premium products for the transport industry.

It will be fed partly from hydrogen reduced iron ore produced at the HYBRIT joint venture in Gälliväre and partly with scrap steel. The company hopes to receive its environemntal permits by the end of 2024.

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The announcement comes just one week after SSAB revealed that it was seeking $500m in funding from the US government to develop a second HYBRIT manufacturing facility, using green hydrogen instead of fossil fuels to produce direct reduced iron and steel.

The company said it also hoped to expand capacity at SSAB’s steel mill in Montpelier, Iowa. 

The two new investment announcements strengthen the company’s claim to be the global pioneer in fossil-free steel.

It produced the world’s first sponge iron made with hydrogen instead of coke at its Hybrit pilot plant in Luleå in 2021. Gälliväre was chosen that same year as the site for the world’s first industrial scale plant using the technology. 

In 2023, SSAB announced it would transform its steel mill in Oxelösund to fossil-free production.

The company’s Raahe mill in Finland, which currently has new most advanced equipment, will be the last of the company’s big plants to shift away from blast furnaces. 

The steel industry currently produces 7 percent of the world’s carbon dioxide emissions, and shifting to hydrogen reduced steel and closing blast furnaces will reduce Sweden’s carbon emissions by 10 per cent and Finland’s by 7 per cent.

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