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Rocky start for Jay Z’s Tidal streaming service

Despite its grand unveiling with the backing of some of music's top stars, US rapper Jay Z's streaming music service Tidal's rough start has so far not given its main Swedish rivals at Spotify cause to quiver in their boots.

Rocky start for Jay Z's Tidal streaming service
US rap mogul Jay Z and singer Beyonce. Photo: Mason Poole/Invision for Parkwood Entertainment/AP Images

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After a brief spike in interest following its relaunch on March 30th, Tidal was on Tuesday the 872nd most downloaded iPhone app in the United States, and the 51st among music apps.

It has fared little better in most other countries. Sweden, Tidal's base, was the only country where it entered the top five list for downloaded apps, according to tracking service App Annie.

The internet radio provider Pandora was the most downloaded music app in the United States, with Spotify not far behind.

Tidal last week replaced its CEO and announced layoffs, although it said it was also hiring for new positions.

Jay Z earlier this year bought Tidal from Swedish-listed parent company Aspiro for $56 million amid a rapid growth in streaming, which allows unlimited on-demand music.

Tidal has marketed itself to high-end audiophiles, using larger file sizes than Spotify and charging $19.99 – twice as much as its rival – for the full service.

The firm also billed itself as geared towards artists amid charges that Spotify has insufficiently compensated musicians.

At the relaunch of Tidal in New York, Jay Z brought out stars said to be partners in the service, including Madonna, Kanye West, Daft Punk and Beyonce – Jay Z's wife, who later released a love ballad for him exclusively on Tidal.

But several artists have publicly criticized the roll-out, saying that Jay Z contradicted his own message of supporting artists by making it appear as if some of the world's biggest musicians wanted more money.

“When they say it's artist-owned, it's owned by those rich, wealthy artists,” Marcus Mumford, the frontman of Mumford & Sons, charged in a recent interview with The Daily Beast website, which said that the band members responded to the mention of Tidal with “a series of loud fart sounds”.

Money generated from streaming around the world shot up by 39 percent last year, helping digital music match physical sales for the first time, according to the International Federation of the Phonographic Industry.

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CULTURE

New songs mark sixth anniversary of French star Johnny Hallyday’s death

Fans of the late Johnny Hallyday, "the French Elvis Presley", will be able to commemorate the sixth anniversary of his death with two songs never released before.

New songs mark sixth anniversary of French star Johnny Hallyday's death

Hallyday, blessed with a powerful husky voice and seemingly boundless energy, died in December 2017, aged 74, of lung cancer after a long music and acting career.

After an estimated 110 million records sold during his lifetime – making him one of the world’s best-selling singers -Hallyday’s success has continued unabated beyond his death.

Almost half of his current listeners on Spotify are under the age of 35, according to the streaming service, and a posthumous greatest hits collection of “France’s favourite rock’n’roller”, whose real name was Jean-Philippe Leo
Smet, sold more than half a million copies.

The two new songs, Un cri (A cry) and Grave-moi le coeur (Engrave my heart), are featured on two albums published by different labels which also contain already-known hits in remastered or symphonic versions.

Un cri was written in 2017 by guitarist and producer Maxim Nucci – better known as Yodelice – who worked with Hallyday during the singer’s final years.

At the time Hallyday had just learned that his cancer had returned, and he “felt the need to make music outside the framework of an album,” Yodelice told reporters this week.

Hallyday recorded a demo version of the song, accompanied only by an acoustic blues guitar, but never brought it to full production.

Sensing the fans’ unbroken love for Hallyday, Yodelice decided to finish the job.

He separated the voice track from the guitar which he felt was too tame, and arranged a rockier, full-band accompaniment.

“It felt like I was playing with my buddy,” he said.

The second song, Grave-moi le coeur, is to be published in December under the artistic responsibility of another of the singer’s close collaborators, the arranger Yvan Cassar.

Hallyday recorded the song – a French version of Elvis’s Love Me Tender – with a view to performing it at a 1996 show in Las Vegas.

But in the end he did not play it live, opting instead for the original English-language version, and did not include it in any album.

“This may sound crazy, but the song was on a rehearsal tape that had never been digitalised,” Cassar told AFP.

The new songs are unlikely to be the last of new Hallyday tunes to delight fans, a source with knowledge of his work said. “There’s still a huge mass of recordings out there spanning his whole career,” the source said.

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