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BUSINESS

France ‘gifted’ but needs to stop ‘loafing around’

The French economy is like “an exceptionally gifted student" whose talents are being stifled by excessive bureaucracy, says the influential head of France's Medef employers' union.

France 'gifted' but needs to stop 'loafing around'
Business leader Pierre Gattaz applauds French PM Manuel Valls after he famously said "I love business". Photo: AFP

France is “an exceptionally gifted student who sits loafing around at the back of the class, doing nothing.”

That is the damning assessment of the country’s economy by Medef chief Pierre Gattaz.

His gloomy comment came a week after the economic think tank OECD said in its annual report that France needs a massive drive to simplify everything from the labour code to taxes and business regulations.

Gattaz said the labyrinthine rules and regulations governing business were the cause of the country’s stubbornly high unemployment, currently at nearly 3.5 million people, which he described as “the most serious injustice suffered by the French.”

He said small companies were afraid to hire workers because of the complex bureaucracy involved and the difficulty of letting them go if their business fares badly.

“I am surrounded by craftsmen and shopkeepers who say to me, Pierre, I used to have one or two employees and now I have none, and I will never hire anyone again because it is just too complicated and too costly,” he said in an interview with BFM TV news channel.

He said that the only way out of what he sees as the dire state of the economy was for the Socialist government to reform.

“The situation is looking good at the moment with growth slowly returning. We must use these coming months to carry out deep structural reforms in the country,” said Gattaz.

President François Hollande’s administration has been taking some steps to reform. The “loi Macron” – a bill named after economy minister Emmanuel Macron which aims to deregulate the economy and labour market – has been adopted by the National Assembly and is now being debated at the Senate.

The aim of the law is to boost the country’s growth and activity by encouraging more competition between businesses.

But while many critics say the bill does not go far enough, it has sparked fury among trades unions. They led tens of thousands of French workers onto the streets of cities across the country on Thursday to denounce the government’s "austerity" policies.

The protesters denounced the freeze of salaries and pensions, the loss of their purchasing power as well as the “loi Macron”.

In a bid to to encourage industrial investment and accelerate France's sluggish growth rate, the government this week unveiled a five-year, 2.5 billion euro programme of tax breaks for business.

Prime Minister Manuel Valls announced the exceptional tax break for industrial investments made over the next 12 months.

What he heralded as an "unprecedented measure" will allow companies to deduct 140% of the value of their industrial investments against their taxable benefits over five years, as well reduce their business taxes.

After coming in at a meek 0.4%, Finance Minister Michel Sapin said "for growth to become strong and resilient we've been missing … the investment engine."

The investment tax breaks are in addition to the 40 billion euros that the French government plans to give companies in tax breaks through 2017 with its so-called Responsibility Pact.

Valls criticized companies for not holding up their end of the bargain in terms of maintaining and creating jobs.

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ENVIRONMENT

Sweden’s SSAB to build €4.5bn green steel plant in Luleå 

The Swedish steel giant SSAB has announced plans to build a new steel plant in Luleå for 52 billion kronor (€4.5 billion), with the new plant expected to produce 2.5 million tons of steel a year from 2028.

Sweden's SSAB to build €4.5bn green steel plant in Luleå 

“The transformation of Luleå is a major step on our journey to fossil-free steel production,” the company’s chief executive, Martin Lindqvist, said in a press release. “We will remove seven percent of Sweden’s carbon dioxide emissions, strengthen our competitiveness and secure jobs with the most cost-effective and sustainable sheet metal production in Europe.”

The new mini-mill, which is expected to start production at the end of 2028 and to hit full capacity in 2029, will include two electric arc furnaces, advanced secondary metallurgy, a direct strip rolling mill to produce SSABs specialty products, and a cold rolling complex to develop premium products for the transport industry.

It will be fed partly from hydrogen reduced iron ore produced at the HYBRIT joint venture in Gälliväre and partly with scrap steel. The company hopes to receive its environemntal permits by the end of 2024.

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The announcement comes just one week after SSAB revealed that it was seeking $500m in funding from the US government to develop a second HYBRIT manufacturing facility, using green hydrogen instead of fossil fuels to produce direct reduced iron and steel.

The company said it also hoped to expand capacity at SSAB’s steel mill in Montpelier, Iowa. 

The two new investment announcements strengthen the company’s claim to be the global pioneer in fossil-free steel.

It produced the world’s first sponge iron made with hydrogen instead of coke at its Hybrit pilot plant in Luleå in 2021. Gälliväre was chosen that same year as the site for the world’s first industrial scale plant using the technology. 

In 2023, SSAB announced it would transform its steel mill in Oxelösund to fossil-free production.

The company’s Raahe mill in Finland, which currently has new most advanced equipment, will be the last of the company’s big plants to shift away from blast furnaces. 

The steel industry currently produces 7 percent of the world’s carbon dioxide emissions, and shifting to hydrogen reduced steel and closing blast furnaces will reduce Sweden’s carbon emissions by 10 per cent and Finland’s by 7 per cent.

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