When sales assistant Anna Sundtröm arrived at the store, she immediately noticed that the window had been covered with flyers criticizing the shop for promoting violent sex by selling official merchandise linked to the movie.
They described the film as being "manipulating", "controlling" and promoting isolation and torture.
“I think it’s extremely insulting and unfair to be labeled as an anti-feminist store that promotes violent sex. My mother and I run this store together and have never been advocates of non-consensual sex. Instead we have focused on celebrating and embracing women’s sexuality," she told The Local.
One of the flyers. Photo: The Local