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DATING IN ITALY

ONLINE

Why flirty Italians still don’t do online dating

Online dating has taken off around the world but in Italy it still hasn't quite caught on. As Valentines Day looms, The Local's Angela Giuffrida finds out why.

Why flirty Italians still don't do online dating
It might be harder to find love online in Italy. Italy romance photo: Shutterstock

Love is most definitely in the air.

Valentine’s Day is almost upon us and I’m writing this fresh from an offer of marriage.

My suitor made his proposal while I was having a coffee on Sunday morning.

“Are you married?” he asked. “No,” I said.

“Why not?” he asked. “I don’t know,” I replied.

“Well, will you marry me?”

I thanked him for the offer, but said, seeing as we’d only just met, I might need some time to consider it.

I must admit that for a split second, I was tempted to accept.

You see, after months of dabbling with online dating in Italy, I’ve decided that if love is going to be found here, then it’s more likely to be found in a traditional way.

I first tried Tinder – the no-nonsense app whereby you quickly browse photos and swipe to the right if you like the look of someone and to the left if you don’t – last summer.

It’s become known as the fast-moving app for fast-moving singles, mostly looking for fast-love.

But as with many things in Italy, dating etiquette on the app seemed to be anything but fast.

Once you’ve dismissed all the half-naked selfies with a swift swipe to the left and matched with someone who looks appealing, it takes a little time to move beyond the “Ciao principessa!” small talk and find someone you’d like to meet in person.

My first date was with Elvio, a sassy, floppy-haired graphic designer who played in a band.

We met on a warm evening in June at a stylish bar set in the courtyard of a Rome villa.

He was the quintessential gent: he held the door open, paid for my food and drink (but not to the point that would get me drunk) and, having brought his guitar, insisted on wrapping the evening up with a serenade on the aptly-named Ponte della Musica.

Having recently broken up with a long-term girlfriend, he said he was curious about the dating app.

But despite all his confidence and charm, he admitted he found the concept unusual and that Italians were more used to meeting people offline, usually by being introduced by a friend.

Roberta Ribali, a Milan-based relationship psychiatrist, says that although more Italians from across the age spectrum are using online dating sites, the subject is still a taboo.

“It has become a very useful way for people with busy lives to make new acquaintances,” she tells The Local.

“But lots of people won’t admit it through fear of embarrassment as society has not overly accepted it yet.”

Having been left love-notes in obscure places, Ines Becker, a German researcher living in Rome, doesn’t believe online dating is a necessity in Italy.

When it comes to finding love here, she says “anything can happen” and that guys are “much more likely to pick you up directly”.

“They might just want a one-night stand or want to marry you. Or turn into your best friend.”

Becker mostly gets around Rome by bike, something that seems to have enhanced her chances of getting a date.

“Somebody actually wrote a letter and stuck it to my bicycle, like a good old-fashioned note scribbled on a torn piece of paper,” she tells The Local.

“After exchanging some messages I met up with him. But he turned out to be slightly older than I would have preferred.”

Ribali says Italian men have learnt all their “politeness and charm” from their mothers, and tend to put this to abundant use when they’re attracted to someone they meet first offline.

Others, however, have grown weary towards being wooed street-style.

Jayne Rossiter, from the UK, has lived in Italy for over ten years and has seen it all: serenades, random proposals, and cheats.

Being a patient and well-organized type, she sees online dating as a great way to vet suitors properly.

She’s been on OkCupid for four months and after sifting through hundreds of messages, she whittled the suitors down to the few she wanted to meet.

Unlike Tinder, subscribers on OkCupid can provide more detail about themselves.

Rossiter is now preparing for the fourth date with suitor number seven.

“Overall, I’ve been pretty impressed by the quality of men on there,” she says.

“Of course, you get your fair share of chancers but there are lots of professional people who genuinely seem to be looking for relationships.” 

But what do Italians make of the online dating world?

Alessandro Brunetta, who lived in the UK and US for a number of years, says he’s tried the international brands like OkCupid, Plenty of Fish and Tinder, but hasn’t had much online luck in Italy.

“But when I was in Chicago over New Year’s Eve, I got tons of Tinder matches with attractive women. When I lived in London, I went out with dozens of girls I met online, some of whom I’m still friends with.

“Maybe I’ve been looking in the wrong places, but online dating hasn’t really caught on here.”

But then, in a country where every social interaction can turn into a flirt, perhaps the answer is to put your phone away and start up a conversation with the person next to you. Who knows where it might lead?

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HEALTH

IN PICTURES: 7 of the French government’s sexiest public health adverts

An advertising campaign aimed at convincing young people to get the Covid vaccine has attracted international attention, but it’s not the first time that French authorities have sexed up their public health messaging.

IN PICTURES: 7 of the French government's sexiest public health adverts
Image: AIDES.

It’s an international cliché that France is the land of l’amour – or at least the land of le sexe – and that reputation does seem to be justified, given how often French public health bodies have turned to sex in an attempt to get their message across.

From the suggestive to the downright scandalous, here are seven examples of health campaigns which relied on that oh so French fondness for romance.

Get vaccinated, get laid

The Covid campaign in question was created by regional health authorities in the southern Provence-Alpes-Côtes d’Azur region.

The poster which has got people hot under the collar features two very attractive and very French-looking people kissing, seemingly in the back of a cab after a night on the town. “Yes, the vaccine can have desirable effects,” it says.

The campaign has proved so popular that it will soon be expanded.

Promoting road safety

Earlier this year, the French Road Safety Delegation released a video ahead of Valentine’s Day, which showed a couple sharing an intimate moment in the bedroom.

The full 30-second video featured the slogan, “Life is better than one last drink for the road”.

Another image of two people kissing, seemingly without clothes, included the line, “Life, love. On the road, don’t forget what truly matters.”

Fight against HIV/AIDS

While the link between road safety and sex isn’t immediately obvious, less surprising are the references to intimacy in the health ministry’s HIV awareness campaign from 2016.

Each of the different posters shows two men embracing. Straplines include, “With a lover, with a friend, with a stranger. Situations vary, and so do the protective measures.”

The posters shocked conservative sensibilities, and several right-wing mayors asked for them to be taken down in their towns. 

HIV awareness campaign

Just a few days after the controversy over the ministry’s posters ignited, the non-profit AIDES launched its own campaign, and it didn’t hold back.

The posters showed scuba instructors, piano teachers and parachutists, all of them naked alongside their students. The slogan: “People undergoing treatment for HIV have a lot of things to pass onto us. But the AIDS virus isn’t one.”

“Even if we’ve been spreading this information since 2008, we realise that a lot of people don’t know that antiviral treatments prevent spreading,” head of AIDES Aurélien Beaucamp told France Info.

“People are still afraid of those who are HIV-positive.” 

Government-mandated pornography

It’s common for sexualised advertising campaigns to be labelled pornographic by critics, but in 1998, the French government went a step further and created actual pornography.

READ ALSO Language of love – 15 of the best romantic French phrases

The health ministry commissioned TV station Canal Plus to create five short erotic films to encourage the use of condoms and prevent the spread of HIV. The campaign featured up-and-coming directors such as Cedric Klapisch and Gaspar Noé.

“The only possible way to look at, to get people to protect themselves, is to show, show everything, show simply and without creating an obsession of the sexual act and the act of wearing a condom,” Klapisch said, according to an Associated Press story published at the time. 

You didn’t really think we’d include images of this one, did you? (OK, here’s a link for those who are curious).

A controversial anti-smoking campaign

https://twitter.com/MarketainmentSE/status/212863393143586817

It’s time to forget what we said about romance, because there is nothing romantic about this 2010 campaign from the Droits des Non-Fumeurs (Non-smokers’ rights) association and the BDDP & Fils communications agency.

The campaign featured several images of young people with a cigarette in their mouths, looking up at an adult man who rested his hand on their heads. The cigarette appeared to be coming out of the man’s trousers.

The slogan said, “Smoking means being a slave to tobacco”. The association said the sexual imagery was meant to get the attention of young people who were desensitised to traditional anti-smoking messages, but the posters caused outrage, with members of the government publicly criticising the choice of imagery.

Celebrating LGBTQ+ love

On the other end of the spectrum is this very romantic video from the national health agency Santé Publique France. It was released on May 17th 2021, the International Day Against Homophobia, Transphobia and Biphobia, and was part of a campaign against anti-LGBT discrimination and violence. It is set to Jean-Claude Pascal’s Nous les amoureux

Showing a diverse range of couples kissing, holding hands, and healing each other’s wounds, the video ends on the word play: “In the face of intolerance, it’s up to us to make the difference.”

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