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ROMANCE

Norway couple find love on word game app

Norwegians are a shy bunch when it comes to romance, so online dating is a godsend. But what to do when even Sukker.no and Tinder let you down? Maria Jernslett, 22, and Erlend Finboe Svendsen, 25, found love competing for high scores on the word game app Ruzzle.

Norway couple find love on word game app
Maria Jernslett, 22, and Erlend Finboe Svendsen, 25, who met on Ruzzle. Photo: Maria Jernslett and Erlend Finboe Svendsen
The  couple, who are both based in the UK, began their verbally jousting in 2012 after being put together after selecting the ’random player’ option on the game. 
 
"It wasn’t our intention to find someone on there, not at all," Maria told The Local. "But we liked playing each other because we were almost at the same level. He was really, really good at it and I was good at it as well."
 
Ruzzle, which combines elements of Boggle and Scrabble, is one of the few wordgame apps to support Norwegian, as it was initially launched in its home Swedish market, as well as in neighbouring Denmark and Norway. 
 
The two mainly played in Norwegian, occasionally testing eachother with a bout in English. With typical Norwegian reserve, it then took Erland two months of playing before he plucked up enough courage to send Maria a message over the app. 
 
"When I finally beat him, he messaged me saying something like 'take it easy'. Then it escalated from there." 
 
Once they started chatting, the two found themselves opening up in a way that neither had before, helped by the anonymity that came from each only knowing the other by their usernames in the game. 
 
"We started chatting about really personal things," Maria said. "We opened up in a way we didn’t with anyone else, because we thought weren't going to meet each other anyway. It ended up that he was the person that knew me best."
 
They swore that they would never meet in real life, so that they could continue to talk in such an uninhibited and open way.
 
"We had an arrangement that we weren’t going to meet, but that became impossible after while," Maria admitted.  "Suddenly we realised, and we were a little surprised, that we never got tired of one another, even after the conversation had kept going on for almost a year. We could stay up all night chatting about everything from politics to religion to personal things." 
 

While both are based in the UK, they live at opposite ends of the country, with Maria studying psychology at a university in London and Erlend studying an MA at Durham, and the same is true in Norway, with Maria coming from Porsgrunn in the far south, and Erlend from Trondheim. 
 
So it was only when Erlend decided to go to a music festival one summer close to Maria's house that they had a chance to meet. By that time Maria had seen Erlend on Facebook, so it wasn't a blind date.
 
"It was definitely love at first sight,” Maria explained.  I didn’t feel that the way he looked mattered that much because we matched to such an extent that he was attractive to me anyway, but I was glad when I saw him because I think he’s pretty handsome.  "We just clicked right away and it was exactly like it was in the game."
 
The two now plan to get married as soon as Erlend achieves his ambition of securing a job in investment banking. 
 
"We aren’t officially engaged yet, but we are unofficially," Maria says. "It's definitely something that we're going to do." 

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HEALTH

IN PICTURES: 7 of the French government’s sexiest public health adverts

An advertising campaign aimed at convincing young people to get the Covid vaccine has attracted international attention, but it’s not the first time that French authorities have sexed up their public health messaging.

IN PICTURES: 7 of the French government's sexiest public health adverts
Image: AIDES.

It’s an international cliché that France is the land of l’amour – or at least the land of le sexe – and that reputation does seem to be justified, given how often French public health bodies have turned to sex in an attempt to get their message across.

From the suggestive to the downright scandalous, here are seven examples of health campaigns which relied on that oh so French fondness for romance.

Get vaccinated, get laid

The Covid campaign in question was created by regional health authorities in the southern Provence-Alpes-Côtes d’Azur region.

The poster which has got people hot under the collar features two very attractive and very French-looking people kissing, seemingly in the back of a cab after a night on the town. “Yes, the vaccine can have desirable effects,” it says.

The campaign has proved so popular that it will soon be expanded.

Promoting road safety

Earlier this year, the French Road Safety Delegation released a video ahead of Valentine’s Day, which showed a couple sharing an intimate moment in the bedroom.

The full 30-second video featured the slogan, “Life is better than one last drink for the road”.

Another image of two people kissing, seemingly without clothes, included the line, “Life, love. On the road, don’t forget what truly matters.”

Fight against HIV/AIDS

While the link between road safety and sex isn’t immediately obvious, less surprising are the references to intimacy in the health ministry’s HIV awareness campaign from 2016.

Each of the different posters shows two men embracing. Straplines include, “With a lover, with a friend, with a stranger. Situations vary, and so do the protective measures.”

The posters shocked conservative sensibilities, and several right-wing mayors asked for them to be taken down in their towns. 

HIV awareness campaign

Just a few days after the controversy over the ministry’s posters ignited, the non-profit AIDES launched its own campaign, and it didn’t hold back.

The posters showed scuba instructors, piano teachers and parachutists, all of them naked alongside their students. The slogan: “People undergoing treatment for HIV have a lot of things to pass onto us. But the AIDS virus isn’t one.”

“Even if we’ve been spreading this information since 2008, we realise that a lot of people don’t know that antiviral treatments prevent spreading,” head of AIDES Aurélien Beaucamp told France Info.

“People are still afraid of those who are HIV-positive.” 

Government-mandated pornography

It’s common for sexualised advertising campaigns to be labelled pornographic by critics, but in 1998, the French government went a step further and created actual pornography.

READ ALSO Language of love – 15 of the best romantic French phrases

The health ministry commissioned TV station Canal Plus to create five short erotic films to encourage the use of condoms and prevent the spread of HIV. The campaign featured up-and-coming directors such as Cedric Klapisch and Gaspar Noé.

“The only possible way to look at, to get people to protect themselves, is to show, show everything, show simply and without creating an obsession of the sexual act and the act of wearing a condom,” Klapisch said, according to an Associated Press story published at the time. 

You didn’t really think we’d include images of this one, did you? (OK, here’s a link for those who are curious).

A controversial anti-smoking campaign

https://twitter.com/MarketainmentSE/status/212863393143586817

It’s time to forget what we said about romance, because there is nothing romantic about this 2010 campaign from the Droits des Non-Fumeurs (Non-smokers’ rights) association and the BDDP & Fils communications agency.

The campaign featured several images of young people with a cigarette in their mouths, looking up at an adult man who rested his hand on their heads. The cigarette appeared to be coming out of the man’s trousers.

The slogan said, “Smoking means being a slave to tobacco”. The association said the sexual imagery was meant to get the attention of young people who were desensitised to traditional anti-smoking messages, but the posters caused outrage, with members of the government publicly criticising the choice of imagery.

Celebrating LGBTQ+ love

On the other end of the spectrum is this very romantic video from the national health agency Santé Publique France. It was released on May 17th 2021, the International Day Against Homophobia, Transphobia and Biphobia, and was part of a campaign against anti-LGBT discrimination and violence. It is set to Jean-Claude Pascal’s Nous les amoureux

Showing a diverse range of couples kissing, holding hands, and healing each other’s wounds, the video ends on the word play: “In the face of intolerance, it’s up to us to make the difference.”

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