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JOBTALK GERMANY: ENTREPRENEUR SERIES

ALCOHOL

The entrepreneur behind Berlin’s latest gin

In our weekly feature series, The Local looks into a successful entrepreneur's life - the story behind their successes, major challenges and how being an entrepreneur changed them forever. This week, Sparsh Sharma talks to Stanislav Bic, founder of Gentle Gin and BerlinSpiceMan.

The entrepreneur behind Berlin's latest gin
Gentle Gin founder Stanislav Bic.

Gentle Gin, a saffron gin produced in Berlin, is distilled and filtered using traditional methods before a blend of spices are added.

How did you come up with this business idea?

Gentle Gin was born very randomly. I was going around asking chefs and other people about this product I had in mind. One of my customers (from BerlinSpiceMan) suggested that I reach out to the Irish gin master and horticultural expert in Berlin, Marcus O'Shea.

Aaron Plantener, who runs Berlin's Rainmaking Loft decided to join me, and his expertise in bars and gastronomy has been a great help.

Along with these new cofounders, I did a lot of testing and sampling before the final product was made.

My discovery of this product seems so coincidental as I knew a lot about spices, restaurants and bars and O'Shea knew about gin. Of course, some other chefs helped too. Gin is the latest trend in the beverage industry. Alcohol is also easy to sell.

What were the initial challenges? How did you overcome them?

To find a grip on our plan, starting with how to sell our product!

Our USP is that the spices are straight from the farm and their quality is superb. Most of our other direct competitors import in big quantities and the logistics involved make the spices lose their quality and aroma.

We, on the other hand, source our organically-grown condiments mostly from places that have been the historical origins of such spices and store them properly where there's no sunlight so that they don't lose their aroma, thus, giving a better taste.

The other challenge was to find customers, which takes time. We began importing spices starting with five- to ten-kilogram deliveries, but now we're up to 50-100kg.

We also worked on our distribution chain besides fighting through German bureaucracy to allow import of these spices.

How has the journey been so far?

The saffron gin we produce is niche. We sell through customers instead of eCommerce as it involves investments in SEO marketing, etc.

Also, with business to business sales, there are constant deliveries and people get to know you through word of mouth – saving a lot of money in marketing.

I did similar work for two years for someone else. Now, I do it for myself and we will break-even in about six months. As I managed to get investments, my entire energy goes in product development with no diversion for thinking about survival.

We also plan to introduce many more gins: classic, ginger, juniper, lavender; and go online this year selling more food items along with a wide range of related products like spices. The next phase of growth, after the tech industry, would be in the food and beverage industry.

How has becoming an entrepreneur changed you, personally?

It makes you more responsible and independent but also more interdependent on others.

Many aspects of the business – hitherto unknown – emerge. If my startup fails, it is my own responsibility.

I also have a responsibility towards my customers and suppliers. Every delivery has to be on time and I have to be patient with people, especially in a multicultural context.

I sleep less and face ups and downs almost every day; if the deliveries go up, so does your enthusiasm and when they don't, you feel WTF am I doing here.

It's also fun as you manage to develop a good network and new people bring in fresh ideas. It feels as if I have learnt a lot already and it would be interesting when I hire more people.

It's like cooking a pie with different ingredients: the combination and cooking techniques is important or no one will want to eat it.

There is also a constant reflection on oneself.

Any other personal reflections or message to budding entrepreneurs?

Don't scale up your business in the food industry immediately as it will pile up inventory. You need to find customers first and take their feedback.

In the industry, expiry dates are important and it's always good to have fresh deliveries constantly. So don't buy too much stock.

Also, don't enter too many markets too soon and don't try to get investment too quickly. You may lose all your rights and privileges and find yourself working for an investor.

Instead, spend a lot of your time in product development and look for funding only when you really need it. Try to first make a case for yourself and get some customers first.

Don't get too many people on board, two-three are enough. If you are an introvert, find an extrovert partner.

Are you an entrepreneur in Germany? Contact us and we might feature your story

Sparsh Sharma works as a freelance journalist for The Local and blogs about his experiences in Denmark. You can follow him on Twitter at @sparsh_s.

 

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FOOD AND DRINK

Danish chef wants to launch gourmet dining to stratosphere

Danish chef Rasmus Munk wants to take high-end cuisine to the edge of space, with plans to serve up a stratospheric dining experience in 2025, his restaurant said Thursday.

Danish chef wants to launch gourmet dining to stratosphere

“The expedition will take place aboard Space Perspective Spaceship Neptune, the world’s first carbon-neutral spaceship,” Alchemist, the Copenhagen restaurant that has earned Munk two Michelin stars, said in a statement.

“They will dine as they watch the sunrise over the Earth’s curvature” at an altitude of 100,000 feet (30,000 metres) above sea level, it said.

For $495,000 per ticket, six tourists will embark on a six-hour journey in a pressurised space capsule that will rise into the stratosphere in a hydrogen-filled “SpaceBalloon”.

The 32-year-old chef and self-confessed space enthusiast will be joining the trip.

READ ALSO: World-famous Copenhagen restaurant to close after 2024

Munk promises “dishes inspired by the role of space exploration during the last 60 years of human history, and the impact it has had on our society — both scientifically and philosophically”.

His menu will be restricted only by his inability to cook food over an open flame.

Many of the ingredients will be prepared on the ship from which the capsule is launched, according to Alchemist, which is ranked fifth among the world’s restaurants in 2023 according to the World’s Best 50 Restaurants guide.

In recent decades, Denmark has emerged as a gastronomical powerhouse on terra firma, with the Copenhagen restaurants Noma and Geranium both having held the title of the world’s best restaurant.

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