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Danish Christmas trees outgrow the competition

Maybe money really does grow on trees. Danish Christmas trees bring in well over a billion kroner each year. We take a look inside this thriving industry.

Danish Christmas trees outgrow the competition
Many Danes enjoy cutting down their own Christmas trees. Photo: Colourbox
Denmark’s first Christmas tree appeared in 1808 at Holsteingsborg Gods in southern Jutland after the lord of the manor imported the idea from Germany.  Now Denmark, with annual production of 10-12 million trees, is estimated to be just behind the US as the world’s largest exporter of Christmas trees, according to the Danish Christmas Tree Association (Dansk Juletræer – DJ).   
 
The custom of decorating a fir or pine tree was already three centuries old in parts of the Baltic region when the notion entered Denmark. As things tend to go full circle, around 90 percent of Denmark’s annual production is exported and Germany takes more than half of the trees.
 
Why Denmark?
You would think Nordic countries such as Sweden, Norway or Finland, with their huge forestry industries, would be major Christmas tree exporters, but no, it is Denmark that leads the pack. In fact, Norway’s once thriving Christmas tree industry has whittled down to the point where exports are down to almost nothing and even the Norwegians have turned to importing Danish trees
 
DJ says there is a simple reason for Denmark’s success.
 
“It’s agriculture. Denmark has the space, the soil, and the climate. Growing Christmas trees is a good business,” says Claus Christensen, DJ’s director. The 30-year-old association represents around 4,000 companies involved in the Christmas tree business. 
 

Christensen explains that it takes roughly two square metres to grow an average household-sized tree that can take 7-10 years to grow. “Let’s say it takes eight years to grow a tree. What the grower gets at the time of sale will be more than the sum he would have got through the years from most other agro products,” he says. “But remember, Christmas trees are a long-term investment and growing them is not subsidized.”
 
A grower doesn’t simply plant a tree and cut it down several years later. Although Christmas trees may be less labour intensive than other agro products, they do demand attention and there is a fungus among us. The Neonectria fungus has invaded Denmark and poses threats not only to Christmas trees, but also certain fruit trees. DJ heads projects to combat the fungus as well as other problems growers may face.
 
Take a bough
Denmark’s Christmas tree industry logged a total of more than one billion in 2013 from the sale of trees alone. Through the years, DJ members have branched off into other areas and produce around 42,000 tonnes of greenery that fetched an additional 300 million kroner last year. 
 
Much of the greenery goes to companies making value-added products such as Christmas wreaths. Poland takes a lot of Danish greenery and transforms it into Christmas decorations for further sale. Production of greenery advanced fivefold in 2013, while the overall success of Christmas tree sales has created an air of optimism: the total area planted rose by around 26 percent last year.
 
“Dancing trees” are the result of a measure taken to improve growing conditions. Many growers monitor their crop with fixed cameras that snap a picture every 15 minutes. They have captured regular patterns of motion among the developing trees and when the images are viewed in rapid sequence, it appears the trees are dancing.
Nordmann fir is the most commonly grown Christmas tree in Denmark. If you want to impress friends with your knowledge, just tell them that a two-metre-tall specimen has roughly 200,000 needles.
 
Tips for getting the best out of your Christmas tree
When you buy a Christmas tree, ask the seller to saw off a few centimetres from the bottom of the trunk. You can also do this yourself. When you get the tree home, put it in a pail of water and leave it outside. If you happen to live in one of the hot or desert countries where Danish Christmas trees may find their way, it would be wise to leave the tree in a cool, shady spot. 
 
Leave the tree outdoors until it is time to decorate it. Be sure the tree foot you use has a container for water as a household-sized tree consumes around one litre of water per day.
 
A fresh, well-watered tree will hold its needles longer, smell fresher and be less flammable than a dried out tree.
 
Charles Ferro is a freelance copywriter who specializes in lifestyle and travel.

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POLITICS

France vows to block EU-South America trade deal in current form

France has vowed to prevent a trade deal between the European Union and the South American Mercosur bloc from being signed with its current terms, as the country is rocked by farmer protests.

France vows to block EU-South America trade deal in current form

The trade deal, which would include agricultural powers Argentina and Brazil, is among a litany of complaints by farmers in France and elsewhere in Europe who have been blocking roads to demand better conditions for their sector.

They fear it would further depress their produce prices amid increased competition from exporting nations that are not bound by strict and costly EU environmental laws.

READ ALSO Should I cancel my trip to France because of farmers’ protests?

“This Mercosur deal, as it stands, is not good for our farmers. It cannot be signed as is, it won’t be signed as is,” Economy Minister Bruno Le Maire told broadcasters CNews and Europe 1.

The European Commission acknowledged on Tuesday that the conditions to conclude the deal with Mercosur, which also includes Paraguay and Uruguay, “are not quite there yet”.

The talks, however, are continuing, the commission said.

READ ALSO 5 minutes to understand French farmer protests

President Emmanuel Macron said Tuesday that France opposes the deal because it “doesn’t make Mercosur farmers and companies abide by the same rules as ours”.

The EU and the South American nations have been negotiating since 2000.

The contours of a deal were agreed in 2019, but a final version still needs to be ratified.

The accord aims to cut import tariffs on – mostly European – industrial and pharmaceutical goods, and on agricultural products.

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