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‘German bosses need to praise more’

What do German bosses need to do to get more out of their staff? Frankfurt-based business consultant Justin Bariso has this advice.

'German bosses need to praise more'
More of this? Photo: Shutterstock

I still remember one of my first jobs after moving to New York years ago. My team consisted of about 40 people, and ‘Jack’, the department manager, had developed the unfortunate reputation of being a hard-nose.

It is not that he hated the members on our team – we just felt that way sometimes – because of his constantly pointing out how we could do our job better, accompanied by a perceived lack of appreciation for our efforts.

Fast forward almost 20 years later.

In my current role as a consultant with a number of companies here in Germany, I’ve been conducting research on employee satisfaction and company culture. As I surveyed dozens of professionals working in various fields, one complaint stood far above the rest.

'I just don’t feel appreciated'

Many of the employees I interviewed said that their superiors are quick to let them know what they are doing wrong, but are almost never inclined to tell them what they are doing right.

An accomplished member of one sales team put it this way: "It would be nice to hear the words ‘nice job’ once in a while."

Commendation. Praise. A job well done. Whatever you want to call it, "it" is sorely missing in today’s fast-paced, high-pressure, production-oriented environment.

This is true both in Germany and in English speaking countries, but it shows up in different ways.

Not getting told off is enough

For example, in many companies in America it’s common for workers to receive commendation only when there is also a need for correction – a form of positive/negative feedback sandwich. In this context the positive is often interpreted by the employee as insincere or inauthentic.

In Germany, on the other hand, the prevailing attitude can be summed up with the following phrase: "Nicht schimpfen ist genug gelobt." Loosely translated, this means: "Not getting told off is enough praise."

Further, the German employees I interviewed said that it is very common for individuals in authority to spew out constant correction – even in a public setting. Morale and productivity naturally decline.

But could the key to higher productivity in both cultures be to inspire your workers to be more productive?

What would be the result if your superior said something like the following to you: "Hey, I wanted to tell you something. I know I don’t say it enough – but I really appreciate what you’re doing here. The way you handled that (particular project, client, problem) – it was great."

Sound motivating to you?

I’m not encouraging flattery (defined by Merriam-Webster as "insincere or excessive praise").We all know the feeling many Germans have that Americans (like me) can tend to be superficial.

What I do strongly assert, is that if you take the time to give employees realistic and positive reinforcement – sincere commendation for a true job well done – it will have the following benefits.

Your people will feel important and needed.

The talented Mr Larson

In contrast to "Jack" (mentioned earlier), Mr Larson, a managing director at the same organization, had a much different reputation.

Despite having oversight of about 300 persons, he would come around to see each one of us on our yearly work anniversary with the company.

He usually stuck around and chatted for about five to 10 minutes, and he always amazed me with the interest he showed in us. 

Mr Larson also had an open door policy that meant we could speak with him personally if we felt the need. I’m sure many in similar positions feel there are better ways to spend their time. But those little things meant a lot. He made us feel that our work was important to him.

We were important to him.

I’ve found a similar approach beneficial here in Germany. People are people, and sincere appreciation motivates us to work harder.

'Too many Jacks'

It makes receiving correction easier. Many companies here in Germany have ‘Jacks’ running the show. The motives are good – they want to help their teams perform at the highest standard. But often this begins a disconnect between manager and employee and can even contribute to the increasing problem of burnout.

The fact is, no one wants to make mistakes or underperform.

But when that’s the only message we hear, we begin to lose drive. On the other hand, when we are confident that leaders have got our backs, we are much more ready and willing to receive constructive criticism.

So give some thought to your own style of leadership. When’s the last time you told members of your team that you appreciated them? Or told them specifically what you appreciate? A few moments of sincere praise could pay rich dividends for you, your team, and your company.

Justin Bariso is a business coach and consultant based in Frankfurt who helps German executives improve their ability to work globally. Visit his company website here or follow him on Twitter @JustinJBariso.

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WORKING IN GERMANY

Which Bavaria-based companies regularly hire English speakers?

Bavaria is no doubt a beautiful state with a strong economy, but can be a hard place for non-German speakers to integrate. The Local takes a look at job opportunities in Germany’s southeastern 'Free State.'

Which Bavaria-based companies regularly hire English speakers?

Munich ranks third in German cities with the highest total GDP, behind Berlin and Hamburg, but in terms of GDP per capita, it’s higher than both of them.

It also consistently ranks high, often highest, in terms of average household income.

As of 2023, nine of the 40 companies listed on DAX, Germany’s stock index, were based in Bavaria. Seven of those are based specifically in Munich.

While Frankfurt is commonly known to be Germany’s business capital, Munich can claim the title of Germany’s insurance capital, which is saying something, as Germany is home to some of the largest insurance firms in the world, like Allianz.

Beyond the state’s capital city, a number of international companies are based elsewhere in Bavaria, particularly in the Franken region, near Nuremberg.

Which companies actively hire English speakers?

Bavaria, and Munich in particular, is home to a number of companies at the forefront of international business. But the state is known for its traditional, sometimes conservative, culture, which affects its business culture as well.

Whereas companies embracing English as their primary business language are easy to find in Berlin, the practice is less common in the south. That said, there are some notable exceptions. 

Sportswear giants, Adidas and Puma, both have their headquarters near Nuremberg in Herzogenaurach, and regularly recruit English speaking international talent.

“As an international company, our teams reflect the rich diversity of our consumers and communities,” Jon Greenhalgh, Senior Manager Media Relations for Adidas told The Local. “Fostering a culture of inclusion where we value and leverage differences, ensures that we can authentically engage with our employees and truly connect with our consumers.”

He added that around 40 per cent of Adidas’ Germany-based employees are foreign nationals, from over 100 different countries.

Siemens and BMW rank among Bavaria’s top employers, and are also known to hire their fair share of foreigners.

“In Germany, we recently had around 2,000 open positions,” Konstanze Somborn told The Local on behalf of Siemens AG.

He added that Siemens operates in 190 countries. “That is why we value international teams very much…English as a common language is very usual.”

READ ALSO: ‘Which German companies want to hire foreigners?’

Similarly, BMW hires workers from a variety of backgrounds. 

“Every year, we hire lots of internationals and welcome them to the BMW Group,” Dr. Hans-Peter Ketterl, a press spokesman for BMW Group told The Local. 

But not all of these positions are available to non-German speakers.

Ketterl added that BMW’s working language is German in the country, even though, “English is an indispensable entry requirement as the second corporate language in many areas of the company.”

Check job boards and follow best practices

If it’s your first time applying for jobs in Germany, make sure to change your resume to the German format, even for English positions.

While Germany is home to its own job boards, like Xing, LinkedIn is probably the best place to start. In addition to searching for positions based in your preferred location, you can check relevant groups, like Munich Startups, to broaden your horizons.

The English Jobs in Germany website is also a good resource to start with. 

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