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WOMEN

Italy’s ‘determined’ women boost business

Italian women are taking over the male-dominated business world by launching an increasing number of new firms, but one expert tells The Local there is still a long road to gender equality.

Italy's 'determined' women boost business
Women have the highest business ownership rates in southern Italy. Business photo: Shutterstock

While female entrepreneurs have a way to go before they have equal business ownership to men in Italy, there are signs of a shift towards a better gender balance.

Women make up 45.23 percent of employees in Italy, but own just 21.44 percent of businesses, the chamber of commerce Unioncamere said on Thursday.

But between April and June this year, female business ownership crept up by 0.73 percent. The change may seem small, but the average figure was just 0.42 percent and during the same period Italy returned to recession.

“Above all women are confronting the crisis with determination and creativity,” Unioncamere said.

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But Serena Sileoni, vice director of think tank the Bruno Leoni Institute (IBL), said women are still being held back by gender stereotypes.

“Women are necessarily divided between the family role, which still seems inescapable, and the aspiration for professional gratification and working life not thought possible before,” she told The Local.

While Italian women today are in a better situation that their grandmothers, Sileoni said the domestic role “makes it exhausting” to lead a successful career.

She has however been able to lead a varied working life as a lawyer, researcher, journalist and consultant. “Equal access to education and the world of work today makes a woman’s skills equal to those of a man,” Sileoni said, in theory.

Italian culture is now catching up, which she hopes will allow women equal access to business opportunities: “The evolution of traditions and social norms seem to be going in the right direction, towards the recognition of the ability of women in the world of work and those of men in the domestic world.”

North-south divide

Although southern Italy is seen as more traditional than the north, the Unioncamere figures show women in the south are reversing this trend.

Women have the highest business ownership rates in the southern region of Molise, where 28.26 percent of firms are female-owned. In close second came southern Basilicata, with 26.53 percent.

The lowest rates of female representation were found in the industrial north. In Lombardy, home to Italy’s economic capital Milan, just 18.04 percent of businesses are owned by women. The figure puts the region just slightly above northern Trentino-Alto Adige, where only 17.24 percent of businesses have a woman at the top.

When divided by trade women are most strongly represented in a range of service industries, where ownership has hit 49.62 percent. Women also have a strong presence in health and social services (38.46 percent) and teaching (29.44 percent).

Men are most dominant in the construction industry, owning 94.18 percent of firms, and as energy and air conditioning suppliers (91.40 percent). 

SEE ALSO: 'There is misogyny in the Italian wine industry'

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FOOTBALL

Putellas becomes second Spanish footballer in history to win Ballon d’Or

Alexia Putellas of Barcelona and Spain won the women's Ballon d'Or prize on Monday, becoming only the second Spanish-born footballer in history to be considered the best in the world, and claiming a win for Spain after a 61-year wait.

FC Barcelona's Spanish midfielder Alexia Putellas poses after being awarded thewomen's Ballon d'Or award.
FC Barcelona's Spanish midfielder Alexia Putellas poses after being awarded thewomen's Ballon d'Or award. Photo: FRANCK FIFE / AFP

Putellas is the third winner of the prize, following in the footsteps of Ada Hegerberg, who won the inaugural women’s Ballon d’Or in 2018, and United States World Cup star Megan Rapinoe, winner in 2019.

Putellas captained Barcelona to victory in this year’s Champions League, scoring a penalty in the final as her side hammered Chelsea 4-0 in Gothenburg.

She also won a Spanish league and cup double with Barca, the club she joined as a teenager in 2012, and helped her country qualify for the upcoming Women’s Euro in England.

Her Barcelona and Spain teammate Jennifer Hermoso finished second in the voting, with Sam Kerr of Chelsea and Australia coming in third.

It completes an awards double for Putellas, who in August was named player of the year by European football’s governing body UEFA.

But it’s also a huge win for Spain as it’s the first time in 61 years that a Spanish footballer – male or female – is crowned the world’s best footballer of the year, and only the second time in history a Spaniard wins the Ballon d’Or. 

Former Spanish midfielder Luis Suárez (not the ex Liverpool and Barça player now at Atlético) was the only Spanish-born footballer to win the award in 1960 while at Inter Milan. Argentinian-born Alfredo Di Stefano, the Real Madrid star who took up Spanish citizenship, also won it in 1959.

Who is Alexia Putellas?

Alexia Putellas grew up dreaming of playing for Barcelona and after clinching the treble of league, cup and Champions League last season, her status as a women’s footballing icon was underlined as she claimed the Ballon d’Or on Monday.

Unlike the men’s side, Barca’s women swept the board last term with the 27-year-old, who wears “Alexia” on the back of her shirt, at the forefront, months before Lionel Messi’s emotional departure.

Attacker Putellas, who turns 28 in February, spent her childhood less than an hour’s car journey from the Camp Nou and she made her first trip to the ground from her hometown of Mollet del Valles, for the Barcelona derby on January 6, 2000.

Barcelona's Spanish midfielder Alexia Putellas (R) vies with VfL Wolfsburg's German defender Kathrin Hendrich
Putellas plays as a striker for Barça and Spain. GABRIEL BOUYS / POOL / AFP

Exactly 21 years later she became the first woman in the modern era to score in the stadium, against Espanyol. Her name was engraved in the club’s history from that day forward, but her story started much earlier.

She started playing the sport in school, against boys.

“My mum had enough of me coming home with bruises on my legs, so she signed me up at a club so that I stopped playing during break-time,” Putellas said last year.

So, with her parent’s insistence, she joined Sabadell before being signed by Barca’s academy.

“That’s where things got serious… But you couldn’t envisage, with all one’s power, to make a living from football,” she said.

After less than a year with “her” outfit, she moved across town to Espanyol and made her first-team debut in 2010 before losing to Barca in the final of the Copa de la Reina.

She then headed south for a season at Valencia-based club Levante before returning “home” in July 2012, signing for Barcelona just two months after her father’s death.

In her first term there she helped Barca win the league and cup double, winning the award for player of the match in the final of the latter competition.

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