Europe's news in English

COPY LINK

TOURISM

Russians shun Spain as Ukraine crisis bites

Spain has experienced a boom in the number of tourists from Russia in recent years, but fears are growing that the crisis in the Ukraine and a weak rouble could spell the end of the bonanza.

Published: 18 August 2014 12:58 CEST

Russians shun Spain as Ukraine crisis bites

Photo of tourists at Loro Parque in Tenerife : Shutterstock

Russian tourism to Spain shot up 40 percent in 2012 and 32 percent in 2013 to climb over the 1.5-million mark last year.

But numbers were down 14 percent in June, and 18 percent in July, with Spain's tourism sector now believing the drop could be even higher in August — up to 20 percent.

"The main problem is that we weren't expecting this fall and there are no other groups that take the spots we haven't sold to the Russians," the president of Spain's hotels association Juan Molas told Catalan daily La Vanguardia.

Operators say the crisis in Ukraine has shattered consumer confidence among the country's middle classes.

"On the one hand the conflict has strained relations between the European Union and (Russia). On the other hand a trip to a European destination is 17 percent more expensive for a Russian than a year ago," Delfi Torms of Barcelona-based travel firm Serhs Tourism told La Vanguardia.

Fellow tourism operator Jordi Matas with NT Incoming also highlighted the fact that Russian authorities were telling people to take their holidays at home or in countries within the Russian sphere of influence.

The fall in the number of Russian tourists to Spain is a rare piece of bad news for the country's tourism sector which has gone from strength to strength in recent times.

Spain received around 1.3 million more foreign visitors from January to April 2014 than in the same period last year, recent figures from Spanish government agency Frontur show.

The number of tourists from Germany was up 11 percent to 2.51 million, while 3.1 million Brits arrived (up 6.5 percent). In addition, 13 percent more Italians flocked to Spanish shores (0.87 million).

In 2013, Spain overtook China to become the world's third most popular destination for international tourists, by luring 60.6 million visitors.

Those visitors splashed out a new record sum of €59.08 billion ($80.82 billion) as political unrest in Turkey and northern Africa saw tourists turn their attention towards Spain.

Member comments

Log in here to leave a comment.

Become a Member to leave a comment.

Why are fewer British tourists visiting Spain this year?

Spain welcomed 12.2 million UK tourists between January and July 2023, 6 percent less when compared to the same period in 2019, according to data released on Monday by Spanish tourism association Turespaña.

This represents a decrease of 793,260 British holidaymakers for Spain so far this year.

Conversely, the number of Italian (+8 percent), Irish (+15.3 percent), Portuguese (+24.8 percent), Dutch (+4 percent) and French tourists (+5 percent) visiting España in 2023 are all above the rates in 2019, the last pre-pandemic year.

German holidaymakers are together with their British counterparts the two main nationalities showing less interest in coming to Spanish shores.

Britons still represent the biggest tourist group that comes to Spain, but it’s undergoing a slump, with another recent study by Caixabank Research suggesting numbers fell particularly in June 2023 (-12.5 percent of the usual rate).

READ ALSO: Spain fully booked for summer despite most expensive holiday prices ever

So are some Britons falling out of love with Spain? Are there clear reasons why a holiday on the Spanish coast is on fewer British holiday itineraries?

According to Caixabank Research’s report, the main reasons are “the poor macroeconomic performance of the United Kingdom, the sharp rise in rates and the weakness of the pound”.

This is evidenced in the results of a survey by British market research company Savanta, which found that one in six Britons are not going on a summer holiday this year due to the UK’s cost-of-living crisis.

Practically everything, everywhere has become more expensive, and that includes holidays in Spain: hotel stays are up 44 percent, eating out is 13 percent pricier, and flights are 40 percent more on average.

READ ALSO: How much more expensive is it to holiday in Spain this summer?

Caixabank stressed that another reason for the drop in British holidaymakers heading to Spain is that those who can afford a holiday abroad are choosing “more competitive markets” such as Turkey, Greece and Portugal.

And there’s no doubt that the insufferably hot summer that Spain is having, with four heatwaves so far, has also dissuaded many holidaymakers from Blighty from overcooking in the Spanish sun.

With headlines such as “This area of Spain could become too hot for tourists” or “tourists say it’s too hot to see any sights” featuring in the UK press, budding British holidaymakers are all too aware of the suffocating weather conditions Spain and other Mediterranean countries are enduring.

Other UK outlets have urged travellers to try out the cooler Spanish north rather than the usual piping hot Costa Blanca and Costa del Sol destinations.

Another UK poll by InsureandGo found that 71 percent of the 2,000+ British respondents thought that parts of Europe such as Spain, Greece and Turkey will be too hot to visit over summer by 2027.

There’s further concern that the introduction in 2024 of the new (and delayed) ETIAS visa for non-EU visitors, which of course now also applies to UK nationals, could further compel British tourists to choose countries to holiday in rather than Spain.

READ MORE: Will British tourists need to pay for a visa waiver to enter Spain?

However, a drop in the number of British holidaymakers may not be all that bad for Spain, even though they did spend over €17 billion on their Spanish vacations in 2022.

Towns, cities and islands across the country have been grappling with the problem of overtourism and the consequences it has on everything from quality of life for locals to rent prices.

READ ALSO: ‘Beach closed’ – Fake signs put up in Spain’s Mallorca to dissuade tourists

The overcrowded nature of Spain’s beaches and most beautiful holiday hotspots appears to be one of the reasons why Germans are visiting Spain in far fewer numbers. A recent report in the country’s most read magazine Stern asked “if the dream is over” in their beloved Mallorca.

Spanish authorities are also seeking to overhaul the cheaper holiday package-driven model that dominates many resorts, which includes moving away from the boozy antics of young British and other European revellers.

Fewer tourists who spend more are what Spain is theoretically now looking for, and the rise in American, Japanese and European tourists other than Brits signify less of a dependence on the British market, one which tends to maintain the country’s tourism status quo for better or for worse.

Url copied to clipboard!