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COUNTERFEIT

LVMH and eBay end knockoff goods battle

American auction site eBay and French luxury goods maker LVMH have struck an agreement that ends a years-long court battle over the online sales of knockoff products. However, the details of the deal are sparse for the moment.

The French luxury goods conglomerate LVMH and Internet auction site eBay on Thursday said they had reached an agreement to end a years-long legal battle over the sale of counterfeit goods.

A cryptic joint statement gave no details of the deal but simply said it was aimed "at protecting intellectual property rights and fighting the sale of counterfeits online."

The agreement meant that "the two firms have put an end to ongoing legal proceedings," it added.

A host of perfume and cosmetic brands under the LVMH umbrella, including Christian Dior, Givenchy and Guerlain, had sued eBay for allegedly allowing online trade in counterfeits.

In 2008, a French court ordered eBay to pay nearly €40 million ($54 million) in damages to LVMH for selling Vuitton and Dior fakes as well as counterfeit Dior, Guerlain, Givenchy and Kenzo perfumes.

The auctioning site appealed, but in September 2010, another court confirmed the sentence, while lowering the fine to €5.7 million.

France's highest appeals court partially overturned that ruling in 2012, however.

The Cassation Court said the lower court that had issued the sentence did not have jurisdiction over eBay's US website but only on its French and British sites, and ordered the case be rejudged.

According to the Comite Colbert, which groups 75 French luxury brands, the sale of counterfeits represents a loss in earnings equivalent to about 10 percent of the companies' total turnover.

Many online distribution platforms have signed a charter launched in 2009 that pledges to fight against counterfeits, but eBay has not yet done so.

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COUNTERFEIT

Chinese police crack down on fake Lego ring

Chinese police have dismantled a ring accused of manufacturing some $30 million worth of counterfeit Lego sold across the country, authorities said.

Chinese police crack down on fake Lego ring
A Star Wnrs set made by Lepin. Photo: Fred Dufour/AFP
Police earlier this week raided the premises of Lepin — a Chinese toymaker manufacturing Lego knockoffs in the southern city of Shenzhen — arresting four people, Shanghai police said on Friday.
 
“In October 2018, the Shanghai police found that Lepin building blocks available on the market were extremely similar to that of Lego,” the statement said.
   
The toys were copied from Lego blueprints and sent to a factory in Shenzhen to be manufactured before they were sold all over China.
 
“Across more than 10 assembly lines, over 90 moulds had been produced… (police seized) some 630,000 completed pieces worth more than 200 million yuan ($30 million),” the statement said. 
   
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Images from the Tuesday raid — posted on official law enforcement social media accounts — showed moulds and boxes that looked remarkably similar to lines produced by the Danish toy giant. 
   
A Star Wars knock-off is called “Star Plan”, while sets released in conjunction with the new “Lego Movie 2” have also been copied and sold under the name “The Lepin Bricks 2”. 
   
The counterfeit products could be a safety concern for consumers, said Lego's China and Asia Pacific vice president Robin Smith, the official Xinhua news agency reported. 
   
Foreign companies have long complained about lax intellectual property enforcement in China where counterfeiting is rampant.
 
In an attempt to end its trade war with Washington, Beijing has pledged to clamp down on intellectual property infringements.
 
The knockoffs are popular in a price-conscious market: a small city-themed Lepin set retails for $3 a box, whereas similar Lego sets start at $15.  
   
A check by AFP showed that the imitation sets were still available on e-commerce platform Taobao on Saturday afternoon. 
   
The Danish toy giant in February opened its first flagship store in Beijing — which features replicas of the Forbidden City made of plastic bricks — and has two other shops in Shanghai. 
   
Lego has in recent years seen a renewed popularity thanks to premium collectors' editions and a movie tie-up. 
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