Calviá mayor Manuel Onieva announced on Tuesday the new legislation, a move which local authorities hope will help to start cleaning up the appalling reputation of the tourist resort of Magaluf.

Town hall authorities have pointed the finger of blame at the “hoteliers in Magaluf who promote alcohol-fuelled tourism” in the wake of a viral video showing an 18-year-old British holidaymaker performing fellatio on 24 men during a pub crawl.

Onieva has already expressed his “absolute rejection” towards the so-called ‘mamading bars’, a newly-coined term being used internationally and which stems from the Spanish colloquial word for oral sex: mamada.

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From the end of July onwards, companies organizing pub crawls will have to apply for a licence from Calviá Town Hall and pay fines if they surpass the 50-person limit.

Majorcan authorities hope the ‘emergency’ legislation will allow police to have greater control over the pub crawlers and limit their lewd and destructive behaviour.

Fifty may still seem like a large figure but local police have previously had to deal with pub crawls of between 250 and 300 participants which blocked the free movement of vehicles and people along the binge drinking hotspot: Punta Ballena street.

“We’re studying the possibility of banning drinking on the street,” Spanish online daily Ultima Hora quoted Onieva as saying.