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FRENCH-BASHING

‘Anti-French’ Cadillac ad sparks anger in France

VIDEO: US luxury brand Cadillac should not count on its new electric car selling well in France after its latest advert for the vehicle was blasted as “anti-French” and “lamentable”. See for yourself why and check out the response ad from Ford.

Published: 14 April 2014 12:29 CEST
'Anti-French' Cadillac ad sparks anger in France
The new 'anti-French' Cadillac ad has not gone down well in France, believe it or not. Photo: Screengrab YouTube

It’s fair to say the latest advert for the luxury classic American Cadillac car has not gone down well in France.

The ad, features US actor Neil McDonough, of Desperate Housewives fame, playing the role of a successful American self-made man, boasting about what hard-work and ambition has brought to his country, when compared to “other countries” where workers take “the whole of August off”.

In America “we are crazy driven hard-working believers”, McDonough says, as he dons his pristine suit ready for a day’s hard work, where as in other countries, “they stroll home and stop by the café”.

As McDonough gets into his Cadillac to drive off to work he pays homage to materialism while having a barely disguised dig at the French.

“As for the stuff, that's the upside of taking just two weeks off in August. N'est-ce pas? ” he says.

Needless to say the French media, always sensitive to any form of French bashing, especially when it comes from the other side of the Atlantic, took issue with the ad.

“The lamentable anti-French advert by Cadillac,” was how the website Slate.fr headlined their article.

Writer Marc Naimark wrote, with obvious sarcasm: “Ah yes, these frogs, these cheese-eating surrender monkeys, known for their laziness, the 35-hours a week, the ban on work emails after 6pm, the four weeks spent sunbathing among the shellfish in August. What a difference to the Yankee workers, who relish spending their time doing everything, except nothing.”

The Nouvel Obs magazine wrote: “The latest advert for the luxury brand leads us to believe the French are lazy, spending their time relishing their paid holidays. Charming.”

Neither did the video go down well among The Local's readers.

Although some suggested that the French media's reaction to the ad was more a case off the truth hurts.

Opinions were divided among those commenting on Facebook.

Here’s the ad. Judge it for yourself. And since the ad came out US car giant Ford, a rival to General Motors which owns Cadillac, decided to hit back with their own advert. It's certainly worth watching too. See below. 

And now for the Ford version:

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FEATURE

OPINION: The notion that the French are not child-friendly is risible

A barbed column in a British newspaper that suggested the French are not child-friendly and their youngsters are more repressed than their British counterparts has angered many francophiles. Writer Colin Randall responds to the latest example of "frogbashing" from across the Channel.

Published: 2 April 2021 16:23 CEST
OPINION: The notion that the French are not child-friendly is risible
Are French children almost Victorian in comparison to British rambunctious brood? Photo: PHILIPPE DESMAZES / AFP

Beneath a headline pandering to Middle England prejudice – “The one thing I don’t miss about our family holidays in France? The French” (paywalled) – a Daily Telegraph writer announced that her Francophile days were over.

Georgina Fuller told in a barbed column this week of grim restaurant experiences south of the Dordogne where French diners would tut-tut at her “unruly brood” of three small children. 

The details were enough to persuade someone editing her words to sum them up as an argument that few countries are less child-friendly than France. 

The writer complained that restaurants failed to open before 7pm. There were “no such things as a kids’ menu”. Painfully stuck in the mind was the memory of feeling mortified when her eldest child demanded fish fingers next to a table where a French boy of around four was happily tucking into a bowl of moules.

https://twitter.com/kimwillsher1/status/1377512446747889665

Unconvincingly presented by Ms Fuller as the light-hearted observations of one whose late mother had a fondly remembered home in Aquitaine, this was journalistic feat taking us back decades to lamb wars and the Sun’s “hop off you frogs” campaign.

And it took me back to the dying days of my own Telegraph career. At a leaving party in the paper’s grand apartment-cum-office overlooking the Tuileries gardens in Paris, the British ambassador kindly noted that my work revealed an understanding of, even a liking for, the French. “No wonder they fired you,” a fellow-journalist teased me later.

He was only half-joking. This week’s piece in the Telegraph confirmed that when stuck for an idea, a certain kind of columnist can usefully fill the void with a spot of frog-bashing,

In my own experience, it is a peculiarly British or rather English trait to gaze across the Channel in gleeful search of any opportunity to mock or belittle. 

READ ALSO:

OPINION: Cheap French-bashing is an old tune from British press and politicians

It can work both ways, but only up to a point. There is what the former president Jacques Chirac described to me as “l’amour violent”, not so much a rough love affair as a tempestuous relationship between near neighbours with a long history of falling out but also much to admire and respect in one another.

Chirac may have been overheard saying the UK’s only contributions to Europe were bad food and mad cow disease. But more broadly, I see little evidence of reciprocal kneejerk disdain for all things British, whereas the “love France, hate the French” line is trotted out at regular intervals, even when there are no disputes over a Covid vaccine or fishing grounds. 

Some expats have been known to indulge. Several years ago, a Home Counties woman living reluctantly in northern Brittany explained her unwillingness to learn French.  “Who on earth would I want to speak it to?” she asked as if it were the most natural reason imaginable for stubbornly resisting the integration that enriches so many lives – including, to be fair, those led by her more open-minded husband and son.

The notion that the French are not child-friendly, least of all in restaurants, is surely risible. There is certainly a case for suggesting their children are better behaved when eating out. This, to some extent, is because it is entirely normal to be included in such family outings from an early age. 

Why wouldn’t the four-year-old on the next table be enjoying his mussels? In resorts close to my home in the Var, I see children of a similar age happily dissecting shellfish. A snail producer in Loire-Atlantique once told me most French children had regularly eaten the delicacy by the time they were six or seven. There are children’s menus in France now but when my own children were small, they were content with shares of their parents’ food.

Georgina Fuller quotes with apparent approval a French acquaintance who felt he and his siblings were more repressed than British counterparts given carte blanche to express themselves freely.

 “Some of the silent children I saw in restaurants and local towns in France seemed almost Victorian in comparison to our rambunctious brood,” she writes.

Such generalisations are best treated as suspect. Even my late French father-in-law was accurate about only some of the British with his favoured mantra: “The French live to eat, you eat to live.” 

But if children, middle class or otherwise, are encouraged to regard fatty processed food as the height of their dining ambition, and maybe grab packets of crisps and sweet fizzy drinks between meals, it is no wonder they recoil from anything more interesting or nutritious.

The Fuller children may indeed flourish away from disapproval in France, when taken instead to Devon and to other continental destinations such as Ibiza, the Netherlands and Portugal. 

But their mother should not be surprised that the response of French people who have read of her resolve to steer clear of France can best be summed as bon débarras.

Colin Randall was the Daily Telegraph’s former Paris bureau chief and is now a freelance journalist and divides his time between London and the south of France.

 

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