The fake paper, named Dagplaget — meaning the 'Daily Plague', and a clear take-off of Norway's Dagbladet tabloid, had a picture of naked thighs and kinky boots splashed across its front page. The group planted more than a thousand of the papers, mainly in Oslo, Bergen and Stavanger. 

"Famous woman had a body under her clothes," reads the banner headline.  "How to make an Easter penis," reads a second story. 

 

The third front page story, "one in ten women raped", illustrated with a picture of scantily clad woman, drove home the more serious point. 

 

"We're trying to bring a focus on the porn culture in the mass media," Ane Stø, the leader of Ottar, the feminist group behind the campaign, told The Local. "The media are using elements front the porn industry to sell newspapers or just to get clicks on the internet." 

 

She said that people had become so inured to seeing pictures of naked women on the front pages that they now hardly noticed it. 

 

"What's amazing is that people were passing by and looking at the newspaper stands and they didn't even recognize that this was a joke. They though that this was a normal Dagbladet front page," she said. "That's a sign that things have gone too far." 

 

She conceded that there was no equivalent of the Page 3, the page in the UK's Sun newspaper that features a topless young woman, in Norway. 

 

"They don't have a page 3, they put them all on the front page," she said.  

 

And while Dagbladet's front page will feature a scantily clad woman on most days, she added, only 20 percent of the people quoted in the media in Norway are women. 

 

"Women's bodies are put on the front page, but the men are doing the talking," she said.