SHARE
COPY LINK
FRENCH FACE OF THE WEEK

BUSINESS

French boss runs firm from desert island beach

One day last year, French businessman Gauthier Toulemonde, pondered a seemingly insane question. Could he run his company from a tiny, remote desert island thousands of miles away? The French Robinson Crusoe just came back home with the answer.

French boss runs firm from desert island beach
Gauthier Toulemonde, who spend 40 days running his business from a desert island. Photo: Gauthier Toulemonde/AFP

Who is Gauthier Toulemonde?

He’s a 54-year-old businessman, publisher and journalist from Lille in northern France.

Why is he in the news this week?

Toulemonde has just returned from a particularly unusual business trip, which the French media have been desperate to hear about.

In the middle of October, he set off on his own for a 40-day trip to a remote, tiny, desert island in Indonesia – surely the most extreme act of telecommuting in business history.

The “WebRobinson” project, as he called it, aimed to “fulfil a boyhood dream,” and to test whether working remotely – very remotely – can really function.

What inspired him to go to such extremes?

Perhaps unsurprisingly to anyone who’s done nine-to-five in a crowded city – it was the daily commute that finally caused Toulemonde to snap.

“I found myself in Gare Saint Lazare [in Paris] last December, watching the continuous flood of people going by,” he told Paris Match, five weeks into his trip.

“They had this sad look on them, even though they were carrying Christmas presents. My idea had been growing for a while, but I decided on that day to leave.”


Another day at the office for Gauthier Toulemonde. Photo: Sophie Fournier/Youtube

Was it easy to plan?

Not exactly. It took him six months to locate the island he would be wilfully stranded on for six weeks, after being turned down by the Indonesian government on several occasions.

In fact, Toulemonde is legally obliged by them not to reveal the exact location of the 700-by-500-metre island, one of 17,000 in the Indonesian archipelago.

When he began his 24-hour journey on October 8th, all he brought with him was four towel-sized solar panels, rations of rice and pasta, a phone and, of course, his laptop.

He set up his tent, which was just strong enough to keep out the torrential rain that afflicted him for several days during the trip, and tried his best to keep the rats, snakes and lizards at bay.

Beyond that, Toulemonde put in six average weeks of work – if we’re only counting man hours.

So how it did go?

Well, Toulemonde got back alive, anyway.

Allowing himself a total budget of €10,000 for the adventure, and €20 a day for internet, Toulemonde told Paris Match that his company Timbopresse was able to publish two editions of “Stamps Magazine” while he was away, by the same deadlines and with the same content as normal.

He would wake at 5am every day, and usually get to bed at around midnight. To bolster his food supplies from time to time, he fished in the sea, and scavenged for vegetables.

Apart from that, though – he worked, sending emails back and forth with his 10 employees 10,000 km away in France.

He made the occasional phone call towards the beginning, but stopped after it became too expensive.


Gauthier Toulemonde, suffering through the daily commute to work. Photo: S. Fournier/Youtube

As productive as he was, did six weeks without seeing or hearing another person not drive him mad?

 “Those 40 days, for me it was like being in quarantine,” he told Le Figaro after returning to France. “I used the time as a detox from modern life.”

“What gave me most joy was living – stripped bare – in the closest possible contact with nature. Every day was magical,” he told Paris Match.

What was the worst thing about the trip?

In his own words, he wasn’t too keen on all the rats and snakes, but the only thing he really feared was having his internet cut off.

He admitted, around the 30-day mark, that he did miss seeing other people, and could have gone for a good bowl of moules frites.

So is it possible to go to a desert island on the other side of the planet and still do your job?

Yes, but not indefinitely, says Toulemonde.

“Telecommuting really works,” he told Paris Match excitedly, during the trip. But having completed the full 40 days, the magazine editor and former banker appears to have softened his stance.

“Doing everything virtually has its limits,” he told Le Figaro. “Working from distance might be doable, but nothing can replace human contact,” he concluded.

Do you work from home in France? Do you miss human contact?

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.

ENVIRONMENT

Sweden’s SSAB to build €4.5bn green steel plant in Luleå 

The Swedish steel giant SSAB has announced plans to build a new steel plant in Luleå for 52 billion kronor (€4.5 billion), with the new plant expected to produce 2.5 million tons of steel a year from 2028.

Sweden's SSAB to build €4.5bn green steel plant in Luleå 

“The transformation of Luleå is a major step on our journey to fossil-free steel production,” the company’s chief executive, Martin Lindqvist, said in a press release. “We will remove seven percent of Sweden’s carbon dioxide emissions, strengthen our competitiveness and secure jobs with the most cost-effective and sustainable sheet metal production in Europe.”

The new mini-mill, which is expected to start production at the end of 2028 and to hit full capacity in 2029, will include two electric arc furnaces, advanced secondary metallurgy, a direct strip rolling mill to produce SSABs specialty products, and a cold rolling complex to develop premium products for the transport industry.

It will be fed partly from hydrogen reduced iron ore produced at the HYBRIT joint venture in Gälliväre and partly with scrap steel. The company hopes to receive its environemntal permits by the end of 2024.

READ ALSO: 

The announcement comes just one week after SSAB revealed that it was seeking $500m in funding from the US government to develop a second HYBRIT manufacturing facility, using green hydrogen instead of fossil fuels to produce direct reduced iron and steel.

The company said it also hoped to expand capacity at SSAB’s steel mill in Montpelier, Iowa. 

The two new investment announcements strengthen the company’s claim to be the global pioneer in fossil-free steel.

It produced the world’s first sponge iron made with hydrogen instead of coke at its Hybrit pilot plant in Luleå in 2021. Gälliväre was chosen that same year as the site for the world’s first industrial scale plant using the technology. 

In 2023, SSAB announced it would transform its steel mill in Oxelösund to fossil-free production.

The company’s Raahe mill in Finland, which currently has new most advanced equipment, will be the last of the company’s big plants to shift away from blast furnaces. 

The steel industry currently produces 7 percent of the world’s carbon dioxide emissions, and shifting to hydrogen reduced steel and closing blast furnaces will reduce Sweden’s carbon emissions by 10 per cent and Finland’s by 7 per cent.

SHOW COMMENTS