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MODEL

Norwegian model snogs Britney Spears

Norwegian model Alexander Kjellevik makes out with US popstar Britney Spears in a steamy scene from the music video for Perfume, her latest single.

Published: 22 November 2013 11:40 CET
Norwegian model snogs Britney Spears
Britney Spears and Alexander Kjellevik - Facebook
Kjellevik, who has modelled for Emporio Armani, Giorgio Armani, John Varvatos and Ermano Scervino, shot the scene on Tuesday in the deserts of South California. 
 
Dressed in faded jeans and a grungy plaid short, the 28-year-old Norwegian plays Spears' love interest in a song her manager has described as "a breakup song that's about wanting the next girl to smell your perfume on the guy afterwards". 
 
The song includes the lyrics, "And while wait I put on my perfume, yeah I want it all over you, I gotta mark my territory." 
 
After the shoot on Tuesday, Spears posted a picture of the embrace onto her Facebook page. 
 
The video was directed by Joseph Kahn, who was also behind the videos for her songs "Stronger", "Toxic" and "Womanizer". 
 
“Perfume” will be formally released on Nov 29th. 

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CHINA

Switzerland’s Givaudan smells success in China

Swiss fragrance producer Givaudan said Friday it has begun work on a new production site in China, where the firm sees strong growth potential.

Published: 21 October 2017 16:07 CEST
Switzerland’s Givaudan smells success in China
Photo: tomert/Depositphotos

The Geneva-based group said it was investing 100 million Swiss francs (86 million euros) in the production facility at Changzhou, northwest of Shanghai, in what would be its largest investment in China to date.

The new site, joining others notably a manufacturing facility in Nantong, across the Yangtze River from Shanghai and set to open by 2020, will produce perfume fragrances as well as aromas used in oral hygiene products.

“With this investment in a market undergoing strong growth we are taking another step towards achieving our strategic ambitions through to 2020,” said chief executive Gilles Andrier.

Givaudan, which supplies prestige names in perfumes including Christian Dior and Prada, sees Asia as pivotal to its growth strategy.

However, it has not entirely escaped the downturn of recent years and in 2015 trimmed its growth target to five percent per year through 2020.

Even so it is setting great store by rising consumer purchasing power in China and India.

Away from China, Givaudan two years ago opened a perfumery school campus in Singapore, its first such facility outside its legendary French site at Argenteuil outside Paris.

Earlier this year the company began work on a new fragrance encapsulation centre in Singapore, where it first established an office in 1992.

The new facility is due to open its doors next year.

READ ALSO: Chinese firm takes over Swiss pesticide giant Syngenta