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BERLIN

‘Poor but sexy’ Berlin woos start-ups for jobs

Penniless and without major domestic industry to call its own, Berlin is nevertheless bursting with energy and setting its sights on start-ups to generate the jobs it so painfully needs.

'Poor but sexy' Berlin woos start-ups for jobs
Kreuzberg in Berlin. Photo: DPA

Penniless and without major domestic industry to call its own, Berlin is nevertheless bursting with energy and setting its sights on start-ups to generate the jobs it so painfully needs.

"The aim must be to become the number one place in Europe for start-ups," said Berlin's mayor Klaus Wowereit, who coined the city's slogan "Poor but sexy".

But "there's still some work to do," he conceded.

The German capital hopes these mini-companies that bet on innovation can become an economic engine, replenish the city-state's coffers and "bring jobs to the city".

Consultancy firm McKinsey estimates they could generate as many as 100,000 jobs by 2020.

That would be a welcome breath of fresh air for a region where more than one in 10 people are without a job, the highest unemployment rate in the country.

One such start-up, Kiwi, has created nine jobs in less than two years.

When she had her first child in 2005, Kiwi's founder Claudia Nagel was faced with the difficulty of rummaging for her keys when she arrived home with her arms full.

So she came up with the idea of a remote-controlled electronic access badge that automatically opens doors from a distance.

Employing just four people when it was launched at the start of 2012, Kiwi now has a workforce of 13.

There are some 2,500 start-ups in Berlin, working primarily in the areas of Internet and IT, according to the fledgling sector's own industry federation.

This could lead the way for the city to becoming Europe's Silicon Valley, a title that currently applies more to London, which ranks seventh worldwide in innovation, while Berlin ranks number 15 behind Paris or Moscow, according to
McKinsey.

"Berlin has many advantages. Above all, it draws lots of young international talent," says Claudia Nagel, whose colleagues include an American, a New Zealander and a Spaniard.

There is also a "high concentration of start-ups", which can be a source of cross-pollination of talent.

Moreover, the city enjoys a convenient geographical location, lots of space, but perhaps the biggest asset is its relatively low cost of living.

Hence, a budding entrepreneur's start-up funds "will last twice as long in Berlin as in London," says Luis-Daniel Alegria, who set up a free social events app, Vamos, in 2012 with two friends using loans from his family.

Without speaking a word of German, the 26-year-old Swede of Chilean origin is looking to raise one million euros ($1.3 million) and hire "three or four" people.

Berlin's image as a trendy city with a bubbling student and arts scene is an ace in its hand for attracting entrepreneurial talent. But it can't dazzle with money, because the city doesn't have any.

Mayor Wowereit hopes major companies on the look-out for fresh new ideas will take the entrepreneurs under their wing.

This month, Microsoft will open up the top floor of its spanking brand new office on Berlin's chic Unter den Linden boulevard to start-ups.

Telecoms giant Deutsche Telekom has its own incubator, called hub:raum, while media giant Axel Springer and mail order group Otto have invested in Project A, which takes its inspiration from Rocket Internet, the world's largest Internet incubator.

Set up by the brothers Alexander, Marc and Oliver Samwer, Rocket Internet helped e-commerce group Zalando and web-dating site eDarling get started.

"In these crisis times, start-ups and entrepreneurship are the only option," Marc Samwer told the technology conference TechCrunch Disrupt, which was held in Berlin in October in an old industrial hangar on the banks of the
Spree river.

The thorny question of financing remains the principal hurdle to Berlin's start-up ambitions, but another is the reluctance of students to become entrepreneurs. And the administrative difficulties can be daunting, even more so those who do not speak German.

Jens Begemann, developer of Wooga games, says the biggest rub is trying to find follow-up investors to finance the growth phase.

Germany's outgoing conservative government had tabled the idea of a stock exchange for start-ups.

But whether it becomes more concrete will depend on the current negotiations between the Social Democrats and conservatives to form a new coalition government after the September general election.

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BERLIN

EXPLAINED: Berlin’s latest Covid rules

In response to rapidly rising Covid-19 infection rates, the Berlin Senate has introduced stricter rules, which came into force on Saturday, November 27th. Here's what you need to know.

A sign in front of a waxing studio in Berlin indicates the rule of the 2G system
A sign in front of a waxing studio indicates the rule of the 2G system with access only for fully vaccinated people and those who can show proof of recovery from Covid-19 as restrictions tighten in Berlin. STEFANIE LOOS / AFP

The Senate agreed on the tougher restrictions on Tuesday, November 23rd with the goal of reducing contacts and mobility, according to State Secretary of Health Martin Matz (SPD).

He explained after the meeting that these measures should slow the increase in Covid-19 infection rates, which was important as “the situation had, unfortunately, deteriorated over the past weeks”, according to media reports.

READ ALSO: Tougher Covid measures needed to stop 100,000 more deaths, warns top German virologist

Essentially, the new rules exclude from much of public life anyone who cannot show proof of vaccination or recovery from Covid-19. You’ll find more details of how different sectors are affected below.

Shops
If you haven’t been vaccinated or recovered (2G – geimpft (vaccinated) or genesen (recovered)) from Covid-19, then you can only go into shops for essential supplies, i.e. food shopping in supermarkets or to drugstores and pharmacies.

Many – but not all – of the rules for shopping are the same as those passed in the neighbouring state of Brandenburg in order to avoid promoting ‘shopping tourism’ with different restrictions in different states.

Leisure
2G applies here, too, as well as the requirement to wear a mask with most places now no longer accepting a negative test for entry. Only minors are exempt from this requirement.

Sport, culture, clubs
Indoor sports halls will off-limits to anyone who hasn’t  been vaccinated or can’t show proof of recovery from Covid-19. 2G is also in force for cultural events, such as plays and concerts, where there’s also a requirement to wear a mask. 

In places where mask-wearing isn’t possible, such as dance clubs, then a negative test and social distancing are required (capacity is capped at 50 percent of the maximum).

Restaurants, bars, pubs (indoors)
You have to wear a mask in all of these places when you come in, leave or move around. You can only take your mask off while you’re sat down. 2G rules also apply here.

Hotels and other types of accommodation 
Restrictions are tougher here, too, with 2G now in force. This means that unvaccinated people can no longer get a room, even if they have a negative test.

Hairdressers
For close-contact services, such as hairdressers and beauticians, it’s up to the service providers themselves to decide whether they require customers to wear masks or a negative test.

Football matches and other large-scale events
Rules have changed here, too. From December 1st, capacity will be limited to 5,000 people plus 50 percent of the total potential stadium or arena capacity. And only those who’ve been vaccinated or have recovered from Covid-19 will be allowed in. Masks are also compulsory.

For the Olympic Stadium, this means capacity will be capped at 42,000 spectators and 16,000 for the Alte Försterei stadium. 

Transport
3G rules – ie vaccinated, recovered or a negative test – still apply on the U-Bahn, S-Bahn, trams and buses in Berlin. It was not possible to tighten restrictions, Matz said, as the regulations were issued at national level.

According to the German Act on the Prevention and Control of Infectious Diseases, people have to wear a surgical mask or an FFP2 mask  on public transport.

Christmas markets
The Senate currently has no plans to cancel the capital’s Christmas markets, some of which have been open since Monday. 

According to Matz, 2G rules apply and wearing a mask is compulsory.

Schools and day-care
Pupils will still have to take Covid tests three times a week and, in classes where there are at least two children who test positive in the rapid antigen tests, then tests should be carried out daily for a week.  

Unlike in Brandenburg, there are currently no plans to move away from face-to-face teaching. The child-friendly ‘lollipop’ Covid tests will be made compulsory in day-care centres and parents will be required to confirm that the tests have been carried out. Day-care staff have to document the results.

What about vaccination centres?
Berlin wants to expand these and set up new ones, according to Matz. A new vaccination centre should open in the Ring centre at the end of the week and 50 soldiers from the German army have been helping at the vaccination centre at the Exhibition Centre each day since last week.

The capacity in the new vaccination centre in the Lindencenter in Lichtenberg is expected to be doubled. There are also additional vaccination appointments so that people can get their jabs more quickly. Currently, all appointments are fully booked well into the new year.

 

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