The gum, which contains Sildenafil Citrate (Viagra), is thought to be "easier on the stomach and faster acting".
The gum was presented by Doc Generics at a conference in Milan on Tuesday, Articolo Tre reported.
Three million Italian men suffer from erectile dysfunction. A record 60 million Viagra pills have been sold in Italy over the past ten years, making it the second largest market in Europe behind the UK.
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