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YLVIS

Ylvis have Warner Music record deal

Norway's Ylvisåker brothers returned from their mini-tour of the US on Sunday night, fresh on the news that they have signed a worldwide record contract with Warner Music.

Ylvis have Warner Music record deal
Ylvis on Ellen: The Ellen DeGeneres Show
The record deal, which includes both the brothers' Youtube phenomenon The Fox and future songs, was reported by The Hollywood Reporter on Saturday. 
 
"It's a fantastic signing," Guttorm Raa, the head of Warner Music in Norway, told VG newspaper. "This means that they have a major global network working to promote their song, as well as other releases for Warner. It is huge." 
 
Raa later explained that the deal had been signed even before the song was released, and was not a new deal, as had been reported in the US. 
 
In an interview with The Hollywood Reporter, the brothers, who perform under the name Ylvis, said that their comedy and talk show career would always come first. 
 
“We're comedians…and we like to sing,” Bård Ylvisåker said.  
 
"We'll never pursue pure music as a career," his brother Vegard added. “This is very new for us and everyone is asking, ‘What are you going to do now?’ We don’t know. We’re busy trying to figure out what to do the next day.”
 
On Friday afternoon, the brothers appeared on the Ellen DeGeneres show, performing The Fox alongside their host (see videos below). 
 
On Saturday morning, they moved to Las Vegas where they performed in front of a 20,000 strong audience at the iHeartRadio music festival. 
 
The Fox has now reached the Top 20 on the US iTunes chart, and holds the 25th place on the Billboard Hot 100. 
 
The Youtube video has been viewed 47 million times in the two weeks since it was released. 
 
 

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MUSIC

GALLERY: Ten great songs about Norway

How many artists have serenaded Norway in song? Richard Orange scours YouTube and Spotify to find ten great tracks, one of which is little more than an angry stream of obscenities.

GALLERY: Ten great songs about Norway
Norway popster Maya Vik from the video Oslo Knows. Photo: Screen grab/YouTube
Bruce Springsteen's longtime guitarist Steve Van Zandt, or 'Little Steven', is so captivated by Norway's music scene that he set up a record label just to sign up Norwegian bands.   So far he's signed up four, the most famous being the all-girl punk outfit Cocktail Slippers. 
 
"Who knows why but Scandinavia is the rock ’n’ roll capital of the modern world," he maintains. 
 
This month saw Oslo pop duo Nico & Vinz reach number four on the US charts, the second year in a row a Norwegian act has hit the Billboard top ten.  Last year, Ylvis's YouTube smash The Fox peaked at number six. 
 
But how has Norway gone down among international rock acts. Not always so well, judging by Half Man Half Biscuit's sweary diatribe, Stavanger Töestub (with its confusing Swedish accent), or by Velvet Underground founder John Cale's song about escaping the country, or indeed by Of Montreal's description of sleepless summer nights.
 
Norwegian bands, on the other hand, tend to dismiss Oslo as a small-town backwater.  Somehow, though, it all adds up to some pretty good music. 

LOOK AND LISTEN: Ten Great Songs about Norway

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